Instagram is the 2nd largest social network, and while it seems like a mere photo uploading site, it can be an incredibly powerful location to have a marketing presence on.
There’s no question that Instagram is a major force in marketing these days. Not only that, but Instagram really caters to the visual orientation of our younger generation. With all this said, how can we as marketers take advantage of this platform? My roundup guide should help you tease that out for your company or clients.
If you want to know why Instagram is such a powerful marketing tool, these statistics will give you a good idea why. For one thing, one person in eight on the planet has an account, making it the second most powerful network after Facebook. Businesses have a heavy Instagram presence, a fact which is OK with the vast majority of individual users. Companies that want to engage in influencer marketing will find Instagram to be one of the most valuable places to do it, in part because influencers prefer the platform and because engagement rates are high. In fact, Instagram is a key destination for Millennials and younger who want to decide what to buy.
Like so many other types of marketing, Instagram has a lot of do’s and don’ts. For example, there are formatting issues to consider, as well as ways to maximize the impact of your post. Like anything else, matters of taste must also be considered. Here are some tips.
Instagram isn’t all about the pictures and videos, according to Robert Katai. Rather, there are other skills that successful Instagram marketers need to have. First, be able to research hashtags, trends, and competitor activity in order to tailor your posts accordingly. Second, copywriting skills are important, because you want to write catchy captions and other written components of your posts. Lastly, be a master communicator. Beyond your posts themselves, communicating with your followers is the best way to increase engagement and improve marketing campaign success.
Are you avoiding Instagram because you’re scared of “doing it wrong?” Don’t worry, with these tips on what NOT to do, you’ll have a better understanding of the pitfalls. Some suggestions are common sense: you need to remember that this is a business Instagram account, so choose a suitable username, respond to followers, and respect other people’s rights. Others are more advanced: hashtags, selfies, and reposting to other platforms can be abused, for instance. No matter your goals, remember that your Instagram presence can be either an asset or a liability for your company. Always post in a way that reflects this reality.
One of the overlooked ways to benefit from Instagram is building your email list. Guest Val Razo explains that this is a valuable opportunity and teaches us how to take advantage. First, the bio is a very versatile tool. Consider including a link to your newsletter sign-up page there. Or, think about using that single link to direct traffic to your lead-generation page. In either of these suggestions, you can use a few characters to describe the page and invite people to click through. Here’s a somewhat different idea: there are tabs on the Instagram bio that allow you to add an email link. It’s an especially useful idea when you don’t use that profile to provide customer service.
Alternately, try using your posts to encourage people to join the mailing list. This can be done by touting the content they’ll get or offering special deals for subscribers, among other things. Similarly, use a call to action that encourages sign ups. With Instagram Stories, you get the opportunity to include a clickable link, and this can direct people to your signup pages. Finally, think about doing a contest on Instagram, with the price of admission being an email sign up.
Want to sell more through Instagram this year?
Here’s a quick breakdown of 8 ways to use Instagram Stories to grow your online store: add shoppable product stickers, boost interaction with polls and quizzes, build hype with countdowns, expand your bio with Highlights, drop direct links (or link in bio), tag hashtags and locations, run Stories ads for more reach, and create shareable branded templates or GIFs to go viral. Do it right and watch your Stories drive real sales.
Want to put Instagram Reels to work for your brand?
This guide breaks down exactly how to create, optimize, and share Instagram Reels that showcase your products, tell authentic stories, and tap into trends to boost reach. From behind-the-scenes peeks to user-generated content and educational clips, Reels help funnel new audiences to your page — and keep them engaged. Start experimenting early and watch your creativity pay off in visibility and sales.
Think you don’t need a strategy? Think again. As the old saying goes, failure to plan is a plan to fail. While failure isn’t always cut and dry, not having an effective Instagram strategy is asking for trouble in the form of less engagement and lower ROI. Here are some posts to help build your strategy.
If you need a quick start guide to Instagram strategy, this is it. I give ten steps to crafting a comprehensive Instagram strategy that will help you meet your goals. For one thing, it is important to know what those goals are before you even get started. Know what hashtags to use, and how to be found by people who care about your type of company. From there, you can build a roadmap to success, including scheduling posts and growing your following in a systematic fashion. Along the way, don’t forget to interact with people who are interested in your products and services. Use a social media management system and stay tuned to analytics. Finally, revise the plan as needed to ensure continued success.
Gentlemen (and ladies) don’t read other people’s mail, right? Wrong. Especially when the mail is open and on display. Robert Katai gives us four steps to scoping out the competition effectively. They are: use specialized tools like Brand 24 to track Instagram accounts, Follow the accounts so you can see what they’re doing, use an anonymous account to spy on their Instagram activity, and keep track of their branded hashtags. All of these will tell you what your competitors are up to.
Instagram expert Alle Ceambur has some news for you: it is possible that you aren’t attracting the right audience. Then, she tells us how to fix it in six easy steps. First, make sure you choose a profitable niche for best results. Next, make sure your audience size is neither too niche nor too broad. You want few enough followers that you’ll get good engagement, but not so few that nobody is paying attention. After that, it’s important to create a buyer persona just like a traditional marketer would and analyze your competition to see how well the buyer persona is being catered to. Using industry hashtags, find new people and add them to your audience with expert use. Finally, use analytics to track your audience and adjust content as necessary.
With each of these tips, Alle gives us some actionable ideas on how to implement them. While the post is really geared more towards those who want to be influencers, it’s useful for regular businesses too. For instance, watching the competition is always a good idea for anyone, as is the use of analytics.
Want to get your first 1,000 Instagram followers fast?
Here’s my no-fluff breakdown of 6 proven hacks: pick a profitable niche, optimize your profile for discovery, curate viral content, build a consistent editorial calendar, engage daily with your ideal audience once you have 8–10 posts, and finally run targeted ads on your top content. Do this right and you’ll hit that 1K milestone faster — setting yourself up for steady, organic growth from day one.
Got your strategy mapped out? Now it’s time to work on that first set of Instagram content. Here are some resources to help, not only initially, but over time.
If you’ve been on Instagram for a while and want to improve your Instagram strategy, this post by Alle Ceambur is for you. Step by step, she walks you through the process of building a better strategy generally, and a seamless one in particular. Not wanting to leave a stone unturned, she starts with the basic profile review. Dig deep, and think about how well your existing profile matches your goals and determine if it is the sort of profile someone who matches your target audience would enjoy. Next, build a basic strategy that includes a “branded” look and cohesive content. Be sure to follow marketing basics and use a content calendar. Lastly, fine-tune your strategy so that your content reaches a wider audience.
Want to get lots of engagement from your photos? Christa Donovan gives us some features of highly effective content. First, humorous or motivational captions are often a hit. Second, uniquely organized everyday objects give many people something to enjoy. Third, pictures that include people tend to be quite popular. Fourth, post “timely” pictures, such as themed snaps around the holidays. Lastly, always be authentic. Nobody likes what appears to be fake or contrived junk.
If you’re ready to take your Instagram to the next level by editing the photos you post, Robert Katai has some app recommendations. VSCO CAM is an easy to use app that provides professional results. It’s very popular with influencers, and can interface directly with your social media accounts. Snapseed is a tool owned by Google that allows users to change even small parts of their photo. PRISMA is a new app from Russia that lets you superimpose famous artwork on your photos. Finally, the editing options in Instagram are still worth playing with.
Instagram captions are an important part of your post, and they’re an important way to boost engagement. I have offered my readers eleven tips on making captions count, and you can choose based on what is appropriate for the picture and message. Some of them are tips on making tags count, while others offer pointers for effective composition. Don’t forget to direct traffic to your site or be afraid to use emojis. Finally, captions can announce contests and serve as mockups for ads.
Let’s face it, for marketers Instagram is ultimately about the numbers. And engagement statistics are one of the chief ways we measure success. Because of the importance of engagement on Instagram, there are several posts about how to entice viewers into engaging.
Got followers? If not, you have little chance of getting significant engagement. To fix the problem, Jenn Herman gives us her best tips for getting a following. First, promote your profile like crazy by including links everywhere and spreading the word. Then, provide some content only through Instagram, giving customers a reason to follow you. Next, make yourself easy to find on Instagram by using hashtags, engaging with others, and increase the number of people you’re following. Last, be sure to post often enough to make your profile a happening destination.
Want more ways to increase your following? Besides the tips given in our last post, George Mathew gives us a few more. Upping your game includes creating a branded hashtag that followers can use. Then, devise a branded theme for your profile, run contests, use Instagram Stories, encourage engagement, meet audience demands, and involve influencers. With so much going on, who wouldn’t want to check you out?
Val Razo gives her best tips on getting people to like your posts. Hint: they don’t involve buying engagement. A few you’ve seen before in other posts. Several of them center on knowing your audience and using it to formulate content they’ll love. Finally, she gives us a category of techniques we haven’t seen before: paid promotions. Instagram offers a variety of options to promote your content, as well as purchase traditional advertising. Don’t overlook them.
Unfortunately, just because you have great content doesn’t mean it’ll get great engagement. One of the reasons this can happen is that you’re posting at the wrong time. Rather than guessing, I have listed some suggested times for different types of content. While ideal times can be influenced by the choice of Stories or video, for instance, it’s also influenced by topic. Then, I tackle the problem of time zones. For brands with appeal over a larger geographical area, I recommend post schedulers and other tools that free you from being tied to your account all day.
Struggling to find the right hashtags to get your posts seen?
Here’s my curated list of the 15 best Instagram hashtag generators for 2025 — from Tailwind and Copy.ai to Flick, MetaHashtags, and HashtagsforLikes. These tools help you uncover niche, trending, and relevant hashtags that actually drive reach and engagement.
Spend less time guessing and more time connecting with the right audience — and watch your Instagram growth compound.
Want to analyze your Instagram audience more deeply?
Here’s my breakdown of 6 ways to export your followers list in 2025 — including using Meta’s own Account Center, hiring a virtual assistant, buying datasets, and tools like Phantombuster, IGLeads.io, or LinkedRadar’s IG Exporter. These methods help you monitor growth, build custom audiences, and run smarter outreach — just remember to use them wisely to stay within Instagram’s rules.
Looking to find your next best customers, niche influencers, or hidden brand ambassadors on Instagram?
Here are my top 5 Instagram user search tools for 2025: Toolzu, Inflact, and Influencers.Club make discovering and filtering profiles fast and precise. Phantombuster lets you scrape followers from any account for deep lists. And FaceCheck.id adds reverse image search if you’ve only got a photo.
Use these smart tools to work smarter — not harder — in your Instagram marketing!
Want to actually use Instagram Insights to level up your marketing?
Here’s a breakdown of 10 ways to turn those charts into real results — from spotting when your followers are online, finding your top-performing content, and understanding your audience’s demographics, to tracking progress, testing new ideas, improving customer experience, and spending your budget wisely. It’s a goldmine if you read it right — but don’t rely on Insights alone. Use it to guide smarter experiments, not just reports.
Want to run an Instagram giveaway that actually works?
Here’s a 12-step breakdown for doing it right in 2025 — from setting clear goals, partnering with brands or influencers, and picking a prize your audience really wants, to crafting a standout post, promoting it properly, picking a fair winner with the right tools, and measuring your results afterward. Do it well and you’ll boost followers, engagement, and trust — without giving away free stuff for nothing.
Influencer marketing on Instagram is arguably one of the hottest things out there. Unfortunately, picking the right influencer for your next campaign can be tricky. Luckily, I’ve included a post on detecting one of the biggest ways want to be influencers cheat: fake followers.
Curious if Instagram influencer marketing still works in 2025?
This practical guide shows you exactly why Instagram remains a top choice for brands tapping into trusted voices, authentic content, and niche audiences. From nano to macro influencers, you’ll learn how to find, vet, and partner with creators who genuinely fit your brand — and see real ROI through UGC, reviews, affiliate links, and ambassador programs. Keep your strategy sharp and your spending smart by tracking what works, doubling down on top performers, and building long-term brand affinity.
Fake followers are a problem when you’re trying to find a suitable influencer. At its most basic, this problem is so serious for one important reason: influencers with fake followers lead you to pay more for their services than they’re worth. This can be true whether you’re shelling out cash, free product, or both. Fortunately, spotting this type of influencer is easy if you know the signs. They are: followers that are inactive accounts, low or apparently fake engagement, followers from the wrong geographic area, and huge spikes in follower numbers. If you see these red flags, move on.
This category has a mixture of posts for those who want to make money off of Instagram. This can be done a variety of ways, from using Instagram to promote e-commerce to becoming an influencer.
I cast this post largely in the context of Instagram, because this is the network that generates the most questions of this type. With that said, how do you make money from being an influencer or content creator?? My tips break down into baskets. In one basket, there are suggestions for how to make money by sharing your expertise. For instance, I do a lot of consulting and public speaking, in addition to being a one-man marketing agency. These are all ways to make money being an influencer.
Another basket is participating in marketing activities directly. Influencer marketing is an example of this, as is digital advertising. For this basket, brands are paying you to reach your sphere of influence for their benefit. I’ve done this in a variety of ways, including service as a brand ambassador.
Lastly, profit from your influence by selling stuff. For instance, you can sell memberships to your website. Or, start some kind of event that people must pay admissions fees for. These can take virtual or in-person formats, depending on your goals. Even webinars can make money. Not right for you? Try developing your own product line. In short, it’s easy to make money if you know how.
In addition to the ideas discussed in the last post, I give a few other ways to make money off Instagram. Of course, it’s always important to build up your account first, and I give readers a few tips. One idea is developing a drop shipping storefront, which allows you to sell things without having to keep stock. Or, you could showcase your talent by selling photos. Lastly, consider using Instagram to drive traffic to your website and promote your business.
Most people think of affiliate marketing as something that goes on primarily through blogs or independent websites. However, it’s also possible to do it by posting on Instagram. This is a bit more complicated due to the limits on posting links, but I give a few options for working around the limits. Then, I talk about what types of brands can benefit from the affiliate approach, as well as who to choose for this type of campaign. Lastly, I close with some links to websites that help facilitate affiliate marketing arrangements.
Want to become an influencer on Instagram? Be sure to check the data! Analytics will help you decide if you’re ready to take the plunge, and if you are, what your chief niche should be. After all, people rally around influencers who have something to say about a specific topic. Then, use this data to help negotiate with potential clients. Need to grow first? I offer a few tips on how to accomplish this task, as well as some hints for goal setting.
Want to see who’s shaping Instagram right now?
Here’s my pick of 35 Instagram influencers to watch in 2025 — spanning beauty (like Huda Kattan and James Charles), fashion (Gigi and Bella Hadid, Chiara Ferragni), fitness (Kayla Itsines, Simeon Panda), lifestyle, food, travel, TikTok stars, and YouTubers who dominate both video and the feed. Study how they blend niche authority, personal branding, and audience trust — and you’ll learn what it really takes to grow influence today.
Do you want to get verified on Instagram? Unfortunately, it isn’t as easy as it sounds. Instagram is a network that pretty much only verifies people who not only are able to confirm their identity but meet a wide range of criteria. In fact, it’s hard to even determine what someone needs in order to be “worthy” of verification. For this blog post, I explore some of the thinking behind this, and share my own struggle to get verified (so far I’ve failed). Verification on Instagram is compared with the process on some of the other social networks as well. The bottom line is simple: you need some serious star power to get verified on Instagram. If you aren’t a celebrity, good luck.
What good marketer is going to talk extensively about a social media platform without discussing advertising? With its wide reach, Instagram is a great place to spend your advertising dollars.
Like anything else in business, you need a reason to advertise on Instagram. Robert Katai gives us a few of them, which are geared for small businesses. First, Instagram offers a vast potential audience for your brand message due to its billion-plus members. Second, while there are paid options it’s possible to advertise for free in the form of organic posts. Third, Instagram advertising offers an excellent ROI, which is especially important if you’re a small business. Lastly, much of the advertising is done in a non-intrusive way that people enjoy viewing. Having presented the benefits of Instagram advertising, Katai gives small business owners some pro tips.
Unless you can spend all day on Instagram and are content with native Instagram features, you’re going to need some tools. In fact, even those who have a small following, and haven’t built their accounts to influencer status, can benefit from them. Who doesn’t want to step up their game?
No matter what kind of tools you think you need, this roundup is for you. Some tools I discuss are comprehensive social media management applications, both Instagram specific and with a general reach. Since properly categorizing posts is so important, I include several tools to help you find the right hashtags. Finally, measuring your account’s effectiveness requires analytics. To that end, I’ve included several options from the general to the specific. For each tool in this post, I give the cost of service.
For business users, Rebekah Radice gives us a list of apps that make excellent graphics. Each of them is described, along with its unique functionalities. Some of them are traditional photo editors, while others add special effects. Because stickers and writing are popular, some options specialize in this aspect of editing. With the vintage craze going around, a few apps allow users to give their photos a look that mimics the older forms of photography. Finally, options to enhance your phone’s picture taking abilities are discussed.
Unlike many of the posts in this roundup, this one I wrote myself. One of the problems in Instagram marketing is the reduced ability to post links anywhere on your profile. For that reason, the link you post in your biographical section is very important to your overall success. Here, I give some ways to take advantage of this opportunity.
If you’re trying to increase traffic on one of your other social media accounts, you can link it there with the invite to check it out. Another technique is posting a link to a landing page containing more links. This is done when you’re supporting a cause or doing affiliate marketing. On my Instagram, I have a specialized landing page that I link to. Alternately, consider using shoppable posts to redirect traffic to your site, while saving the bio link to the main page. Influencers can invite people to check out their single link by mentioning it in the caption. Finally, think of tools like link.bio, which provides a page of links that you’ll include the link for on your bio.
Instagram Stories offer one of the most powerful yet underutilized opportunities for brands, entrepreneurs, and content creators to connect with their audience in real-time. The platform may have once existed primarily as a means of sharing your personal life, but…
Choosing the right social media platform matters. As brands stretch their resources across multiple channels, understanding where to focus matters more than ever. TikTok and Instagram stand as two giants in the visual content space, each offering unique opportunities and…
Instagram reposting presents a strategic opportunity. When executed properly, sharing user-generated content (UGC) can significantly enhance your brand presence while building community. Many marketers, however, struggle with maintaining a consistent brand voice when integrating others’ content into their feed. I’ve…
Instagram presents one of the most powerful platforms for connecting with customers. With over 2.11 billion monthly active users, the opportunity to reach your ideal audience is enormous. But simply posting content doesn’t guarantee visibility. The platform’s algorithm changes have…
As you well know, eye-catching video content is critical for reaching target audience and boosting audience engagement. Regardless of the video post you’re trying to make, the right editor can make all the difference. These animation tools equip you with…
Finding the right users on Instagram can be a game-changer for businesses looking to discover potential customers, influencers, or even brand ambassadors. With millions of profiles, searching manually can be overwhelming. Thankfully, there are Instagram user search tools designed to…
Instagram has over two billion users and high engagement rates, making it a great blogging platform with a focus on aesthetic pictures for people who want to start blogging and reach a broader audience of potential followers. Whether you plan…
Although much of the advice involving Instagram accounts focuses on follower counts and growing popularity, an Instagram shop is increasingly popular and important to use the platform to make sales. Instagram shopping is no longer reliant on links embedded in…
If you want to succeed on Instagram, you need full insight into relevant metrics. By utilizing Instagram analytics tools, you can learn more about competitors, your content engagement, and the viability of your long-term strategy. But before you can start…
If you’re running giveaways on Instagram, you should be using an Instagram giveaway picker. These tools allow you to randomly select winners for your giveaways, saving you time and increasing the transparency of the entire process. In this article, I’ll…
Instagram is where influencer marketing went mainstream. With a huge base of active users that includes many types of influencers, Instagram has become a central platform for not just influencer marketing but social media marketing in general. This makes it…
Everyone loves Instagram and the community of 2 billion monthly active users is proof. The competition is high and people get bombarded with new content and accounts from all the sides, so users have to be creative to grab the…
Instagram success is not a simple matter of gaining followers and garnering a few likes and shares. Instagram is first and foremost a content-driven platform, which makes it essential to create content that compels engagement and involvement, and keeps you…
Instagram follower exporter tools are a category of simple apps that can help your social media marketing campaigns. While they aren’t as intuitive and comprehensive as full SMM platforms, they still serve a specific function. As the name implies, they…
With over two billion active users, Instagram is an effective social media platform for companies focused on reaching their target demographic in the most efficient way. Anyone with access to the internet can create an Instagram account for free, and…
Using AI-generated Instagram posts is a fantastic way to save money and time. With the right software, you can create captions and images within seconds, thus streamlining your social media creation. On top of that, many of these tools also…
Instagram has long been a place to share your ideas through pictures and, more recently, videos and Instagram Reels. With success, it has become harder and harder to get your content noticed. As with websites, on Instagram, you need to…
If you’re one of the 70% of companies marketing on Instagram, you’ve probably been searching for tools that can help you gain an extra edge through desktop publishing, grid preview, hashtag analysis, and general Instagram metrics to help you understand…
Like any other type of content nowadays, Instagram captions can be generated with AI tools. Most of these apps are part of larger platforms, allowing you to create all sorts of content on top of social media posts. In this…
Computer-aided photography and retouching is not a new concept, especially on Instagram. In fact, the ability to both share photos and do innovative things with them is one factor that made Instagram wildly popular. However, just as with writing, the…
There are tons of blog posts out there about Instagram statistics for 2025. I don’t intend to add to the noise, but I think that there is some data that is important for every marketer to understand to maximize their…
As algorithms and common practices change, so too does how to reach your target audience. In spite of all of the changes that have occurred in recent years regarding how Instagram works, and how brands and companies can reach their…
There’s no question that people love Instagram. Its ubiquity has made published photographers of many people, and now everyone is sharing their daily lives. At the same time, businesses have found that Instagram for business can be very effective at…
Successful personal or corporate branding on Instagram starts with photos that captivate audiences. It is rewarding to create Instagram photos that are stylistic and interactive across wider audiences. You do not need to be a professional to create stunning images…
As the fourth most-used social platform, Instagram is a goldmine for businesses of all scales. With millions of monthly active users, Instagram is a powerful channel for raising brand awareness and generating sales. Nearly 80% of marketers have used Instagram…
Instagram was once a photo-sharing app. Now, the platform has grown into an ideal channel for marketing. They came with a handy feature, especially for influencers and marketers: Instagram Insights. Instagram Insights help you understand who your followers are, what…
One of the most significant aspects of a decent Instagram profile is the bio. Your bio summarizes everything you do on Instagram and gives your page visitors a quick impression of what your page is about. That’s why a well-written…
Is influencer marketing pricing as easy as simply finding your influencer and using an Instagram influencer calculator to calculate how much you should pay them? If only influencer marketing was that simple! Nobody questions the value of influencer marketing these…
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One of the biggest challenges on Instagram is getting noticed. Being unique, especially if you want to be an influencer or promote your brand, isn’t always easy because the field is so crowded. However, it’s important to do something “brand…
One of the ways in which influencers from all industries are trying to monetize their audiences and social media influence is through Instagram affiliate marketing. With Instagram becoming so popular globally and having an active and engaging audience, it is…
With over 1.3 billion users worldwide, you can put Instagram on top of any list of popular social networking sites. Instagram is an excellent platform for small businesses to reach their potential customers and increase engagement with them. Most users…
Instagram has added multiple features and sections over the years all of which offer a variety of marketing opportunities. One of the most effective (and yet often misunderstood) Instagram features is called “Highlights.” So what exactly are Instagram Highlights and…
You don’t have to sit and wait staring at your watch to publish that Instagram post at the prime hour. Now, You can seamlessly manage your account and get the best results by simply scheduling posts for Instagram like you…
It is difficult to find a person who doesn’t have an account on Instagram as it is one of the most popular social networking platforms today. Such popularity makes many companies, shops, and organizations move to this space. However, one…
Through constantly copying other social media platforms innovating, Instagram remains at the top of the social media marketing hierarchy because of its engaging features for creating viral content, and an epic feature known as Instagram Reels might just be its…
Have you ever wanted to work with Instagram influencers, but worry they might have a community of fake followers? Are you looking for a fake follower count or fake accounts check for Instagram? Instagram influencers can be great for your…
The growth of influencer marketing is driving more and more people to want to learn how to become an Instagram influencer. Now there is some powerful data that hints at what people can do to become more influential on Instagram…
Do you dream of becoming famous? Do you want to be well known in your school, group of friends, or neighborhood? Do you wish to go viral on the internet? Or perhaps your goal is to become a social media…
We all know that social media algorithms favor recent content and will see how people engage with your content after you publish it. If a lot of people engage with your content, you will tend to get more impressions. If…
I’m willing to bet that at some point you’ve scrolled through Instagram, seen a post you like, read the caption, and somewhere in it the brand or person has written “head to the link in my Instagram bio to learn…
The secret to thriving on social media is creating relevant, engaging, and useful content for your target audience. When it comes to a visual social network like Instagram, if your Instagram posts aren’t attracting as many prospects or likes as…
If you have an online store and aren’t using Instagram Stories to promote it, you’re missing out on countless opportunities to outshine the competition. Since launching in 2016, the Stories feature has become one of the most indispensable Instagram tools…
Why does every business need an Instagram marketing strategy today? Not only is Instagram a social media network that marketers can’t afford to overlook anymore, being the second largest social network with over 1 billion users, the time has come…
Marketing budgets are shifting to influencer marketing on Instagram, so it should come as no surprise that more and more social media influencers (and wannabe influencers) are wondering how to get verified on Instagram. Social Media Verification Currently, most prominent…
How to monetize Instagram (or any social media) is a question that I get asked a lot. Since I recently appeared on a podcast talking about this, I thought I would provide you a slightly different, more comprehensive, and overall…
We live in a world of technology, where social media has become a basic part of human life. With the latest gadgets and devices, one can easily access the web at little to no cost wherever we are in the…
You might be thinking, “Instagram for real estate? Really?” Yes, really. Here’s why. Whether you’ve been a real estate agent for a year or a decade, your most important job is staying in touch with and building out your network.…
Instagram is at the top of the social media food chain, and every IG ninja knows that hashtags are the real deal. Hashtags can make or break your exposure on Instagram; they are that powerful. If you want to stop…
With nearly 1.5 billion monthly active users and second to only Facebook (excluding YouTube and WhatsApp), Instagram has become an ideal platform for e-commerce marketing. That’s because, over the years, Instagram has managed to attract influencers, brands and consumers into…
Every brand is striving for the attention of consumers on Instagram. Small businesses, influencers, restaurants, stores, bloggers, beauty brands, clothing lines, etc. often struggle and feel stuck due to a lack of followers and low engagement. Hosting a productive sweepstakes…
Want to grow your Instagram following from zero to 1000? Then, this article is for you! Why you should use Instagram to market your business? There’s no denying that Instagram offers plenty of opportunities for startups and small businesses. With…
Are you attracting the right audience on Instagram? Do you know what type of content inspires them? Or what problems are they currently facing? If not, then you’ve probably learned the hard way that selling to a cold audience is EXTREMELY…
With Instagram’s popularity, many are now asking if it’s possible to and how to grow your email list with Instagram. While this might sound impossible, it isn’t, and it is a natural evolution of Instagram marketing. In the last few…
You might know how to retarget your customer on Facebook, but do you understand the best practices for Instagram retargeting? Among the top frustrations for online marketers is losing potential customers amidst the purchase funnel. The internet is undoubtedly a…
Believe it or not, Instagram is one of the most effective marketing tools these days. According to Instagram statistics, one billion people are active on the platform, 90% of them follow at least one business, and Instagram has the best…
Instagram is a popular marketing tool for businesses, especially due to its high engagement rates. But it can also be a confusing social media platform. I’m sure you know some accounts who get a lot of engagement regardless of what…
Having an Instagram account doesn’t automatically mean that you’re going to get hundreds of thousands of followers, regardless of what the Instagram statistics say. It is not easy to grow Instagram followers. In fact, growth is going to be slow.…
There was a time when business owners relied solely on referral marketing. The “Word of Mouth” strategy was perfect for businesses operating in small communities where every customer could spread the word and attract other customers from the same town…
Competition is the key. And Instagram competition is no different. Even if you think you’re the only player in the game, somewhere, someone is doing the same thing as you do. So never underestimate the needs of the people, they…
Want to promote your Instagram more? Are you struggling to get more Likes for your Instagram photos? Have you ever thought about what the most liked Instagram photos have in common? Believe it or not, the only way to become more…
Are you using Instagram graphics to help market your business? Would you like to create branded images that boost awareness around your company simply by using apps to add graphics to photos? Creating the perfect Instagram graphics doesn’t mean you…
In all of my posts about Instagram, I spend a lot of time explaining what you should do to see success. Whether it’s Instagram best practices or tips and shortcuts, there are a lot of ways to use Instagram effectively.…
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