Digital marketing delivers measurable ROI that traditional marketing methods struggle to match. SEO campaigns alone can achieve returns of up to 1,031% in specific industries. But comparing the effectiveness of digital and traditional marketing requires a systematic approach focused on…
The digital marketing funnel visualizes your customer’s journey. It maps their path from first discovering your brand to making a purchase. Every business needs this strategic framework to succeed online. As a Fractional CMO, this is the framework for which…
If you’ve been searching for how to become a digital marketer, chances are you’ve already run into dozens of articles listing the same steps: take a course, get certified, apply for entry-level jobs. But if your goal is more than…
Podcasting has exploded in popularity, with over 4 million podcasts and nearly 600 million listeners worldwide. But can you actually make money podcasting? I have been podcasting with my Your Digital Marketing Coach podcast (which originated as Social Business Unplugged…
Marketing analytics has become essential. Today’s business environment demands decisions based on data, not just intuition. The right analytics tools transform raw marketing data into actionable insights that drive real results. As an educator and consultant in this space, I’ve…
The Chief Marketing Officer (CMO) role has never been more critical for business success than it is today. It’s a position that demands strategic vision, analytical precision, and cross-functional leadership. As organizations navigate increasingly complex markets, 80% of CEOs now…
In the battle for market dominance, two metrics reign supreme: Share of Voice (SOV) and Share of Market (SOM). Understanding their relationship could be the key to unlocking your brand’s growth potential. I’ve seen firsthand how these metrics can make…
I don’t need to remind you that today businesses face more competition than ever. Getting your message in front of the right audience requires strategic thinking, technical know-how, and constant adaptation. Many business owners struggle with digital marketing while trying…
As someone who has been blogging since 2008 and making money from my website since 2008, I often get asked how to monetize a website. To be honest, many blogs don’t understand the potential revenue streams that they can create…
Similar to how websites require a web host, if you want to publish your podcast and disseminate it to all of the major podcasting apps such as Apple Podcasts, Spotify, YouTube Music, etc., you need to upload your podcast to…
Digital marketing is the name of the game for most types of commerce, even if ecommerce is not the only manner in which you interact with your customers. As the rise of digital marketing has continued, so too has the…
Growing website traffic requires a strategic combination of proven promotion methods and consistent optimization. Publishing quality content consistently drives significant results, with data showing that websites publishing over 16 blog posts monthly increase their visits by 3.5 times. This guide…
Currently, 60% of small businesses use digital marketing to be an important tool to attract customers and drive sales. Why? Because digital marketing offers unique advantages that traditional marketing simply can’t match: But what exactly makes digital marketing so effective…
Small businesses are discovering a powerful truth: digital marketing isn’t just an option anymore—it’s a game-changing force that’s leveling the playing field against bigger competitors. As someone who’s helped countless businesses transform their digital presence, I’ve witnessed firsthand how the…
Struggling to reach your marketing goals? You’re not alone. Here’s why companies are increasingly turning to marketing consultants like me for solutions. A marketing consultant is an external professional who provides strategic marketing expertise to help businesses improve their marketing…
Every click, every share, every conversion tells a story—but are you listening to what your data is saying? Making marketing decisions without proper analytics is like throwing darts in the dark—you might hit something, but you’re probably wasting a lot…
In an era where 2.71 billion people shop online, digital marketing isn’t just an option – it’s the lifeline of modern business success. As a digital marketing consultant who’s helped countless businesses transform their online presence, I’ve seen firsthand how…
In this fast-paced world of digital marketing, having the right tools and platforms at your disposal can make all the difference. Whether you’re looking to automate your marketing efforts, gain deeper insights into your audience, or streamline your content management,…
A Fractional CMO is a part-time, experienced marketing executive who brings high-level expertise to your business without the full-time cost. Here’s what you need to know: Aspect Full-Time CMO Fractional CMO Time 40+ hrs/week 15-20 hrs/month Cost $150K+/year $36K-$72K/year Focus…
Digital marketing and social media marketing are often confused, but they’re not the same thing. Here’s what you need to know: Key differences: Where they connect: Quick Comparison: Aspect Digital Marketing Social Media Marketing Channels Websites, search engines, email, apps…
Digital marketing and affiliate marketing are two popular online strategies, but they work quite differently. Digital marketing is like being the captain of your own ship. You’re in charge of promoting your products or services across various online channels. You…
Whether you are a podcaster or you want to analyze podcasts for advertising or guest appearance purposes, you will want to know what podcasts are popular and how certain podcasts compare in terms of popularity. These charts are useful as…
I have personally seen how AI has provided a ton of benefits to my own Your Digital Marketing Coach podcast. Now i want to teach YOU about the power of AI podcasting through the tools that make cutting edge technology…
I have talked about podcasting in the past, and how this oft-overlooked marketing strategy is one that should not be ignored. Podcast guesting, however, is perhaps even less discussed, but can be an extremely valuable tool in your marketing arsenal. …
If you’re a podcaster and haven’t been creating transcripts, you should definitely consider implementing transcript generators into your workflow. These tools allow you to repurpose content and reach a wider audience and, given that they’re free, they won’t drain your…
Grab a free preview of my new book Digital Threads, the definitive modern marketing playbook for digital-first entrepreneurs and small businesses.
