Having worked with a leading provider of legal services as a Fractional CMO, I know firsthand that having a strong online presence can be essential to help law firms attract new clients. Plenty of lawyers I have known spend a…
Most people who ask “how to do SEO” are either overwhelmed by the jargon or discouraged by the competition. But I’m here to cut through the noise. After helping dozens of brands grow their organic visibility as a Fractional CMO,…
With all that is being said about SEO since the Google Helpful Content Update, the emergence of Google’s Search Generative Experience (SGE), and the growing influence of AI search engines such as Perplexity and ChatGPT search, search engine rankings and…
The question of SEO vs SEM is a common one in digital marketing circles. But the truth of the matter is that the real question you should be asking is this: Do you want to learn how to improve your…
Keyword research is the cornerstone of a successful SEO strategy, but the sheer number of tools available can make it overwhelming to choose the right one. Whether you’re a beginner looking for free solutions or a seasoned marketer ready to…
When clients approach me about improving their search visibility, Domain Authority (DA) consistently emerges as a focal metric. Understanding and strategically enhancing your website’s authority has become essential for achieving sustainable search performance. This guide breaks down the practical steps…
SEO consulting is a professional service that helps businesses improve their online visibility and organic search rankings through expert analysis, strategy development, and optimization recommendations. According to recent SEO statistics, the top three organic search results receive over two-thirds (68.7%)…
93% of internet traffic begins with a search. While this exact number may be debatable, the truth remains: companies should make appearing in searches a top priority to remain relevant. Appearing in search queries without paying for advertising requires website…
While most marketers struggle with basic backlink tools, industry leaders are quietly using these five sophisticated platforms to find competitors backlinks and uncover their most valuable link-building strategies. Research shows top-ranking pages often have 3.8 times more backlinks, highlighting the…
Tracking and reporting your SEO performance is essential for measuring success and making data-driven decisions. Whether you’re a business owner, marketer, or SEO professional, having the right tools can simplify your reporting process and give you actionable insights into your…
Artificial intelligence has become an integral part of many marketers’ content strategy, but not all marketers know how to effectively leverage AI to improve SEO efforts. From learning how to improve user engagement to learning how to develop article outlines…
What once offered discount books has become a global empire, used to sell wares as diverse as home products, car supplies, and niche interests. I am, of course, talking about Amazon. Amazon has become ubiquitous. How many of us in…
Marketers, myself included, tend to overuse buzzwords and acronyms. While they are convenient and standard for people in the know, they can be confusing for newbies. Others might use these SEO acronyms without fully understanding the complete context of their…
In the fast-evolving world of digital marketing, staying ahead of SEO trends is crucial for success. One advanced strategy that has gained traction among seasoned SEO professionals is the implementation of topic clusters. This method not only refines the way…
Off-page SEO is one of the most important aspects of a successful SEO strategy. It’s all about building links and improving your online reputation. You can do many things to improve your off-page SEO; in this post, we will outline…
As a site owner, you want people to visit your website. After all, you’re putting a lot of time, energy, and money into running it. And for most of us, our websites are part of our business. So getting an…
Many small businesses are looking for free tools, so why shouldn’t SEO be any different? Even larger businesses might want to do free trials of tools as part of their marketing technology audit, and just as most SaaS companies have…
Whether you run a website or post extensively on social media, it’s important to make sure that your images are indexed. One reason for this is that images are as much a part of your site or your social media…
After reading these SEO statistics, you’ll realize why search engine optimization is still critical and as important as ever despite changes in how we have consumed content over the years, from consuming more video content, from smartphone users making most…
Most of us remember when AI was primitive, and any form of creativity from computers was a pipe dream. However, over the last year and a half, AI has become a major player in content marketing. In fact, generative AI…
Every SEO tool has a blog post about this subject, but to give you an example of my own SEO competitive analysis, I wanted to write a post that doesn’t go into nearly as much detail as I assume you…
No matter what kind of website you have, SEO is a multifaceted discipline. It often involves blogs and other web copy that are optimized for keywords, images with the perfect tags and meta descriptions, and even video that’s competitive on…
SEO is a game-changing tool in the modern era, offering countless opportunities to share your message with customers and prospects around the globe. Utilizing specific keywords can be one of the most powerful strategies for gaining visibility online. In order…
These days, AI content is highly controversial. On the one hand, there are a lot of companies and agencies who believe in fully adopting AI for all types of written content. For these AI fans, there are few or no…
Over the years, Google’s algorithms have become incredibly sophisticated. Gone are the days when you could reach the top of search engine rankings by simply stuffing your content with relevant keywords. Nowadays, you can’t make an impact without an actionable…
As the digital world continues to evolve, there is one thing that will remain crucial to your website’s success — its ability to rank high on search engines. Today, we’ll open up the playbook to share the most efficient link…
Are you starting a blog or website? Then, you must have already read 100s of articles on the best SEO practices and, indeed, feel like losing your mind after absorbing too much information. SEO is not something that you can…
No matter what industry your business is in, it’s critical that you have some form of a website. After all, websites are one of the best ways to introduce yourself to potential customers, spread brand messages, and distinguish yourself from…
Those of us who are into content marketing are reminded of the old saying, “It’s a jungle out there.” After all, we have to compete with other marketers and brands for our customer’s attention. Maybe it wouldn’t be so bad…
SEO marketing, short for Search Engine Optimization, is the process of improving your website’s visibility for major search engines like Google. It is one of the oldest ways of digital marketing that spawned as a natural result of companies like…
Optimizing your webpage for improved search engine ranking is a never-ending process. Search engines like Google constantly change their ranking metrics, and you must constantly refine your content to match these requirements. Data suggests that you can get up to…
Regardless of your business, industry or niche, a great process to have in your arsenal is mastering an SEO audit. Even if it’s a minimal, quick process or full-scale audit, the results are sure to pay off. Following an actionable…
You hear a lot of talk about SEO, but looking at the stats, one could say that WordPress SEO is extremely important as well. Let’s begin with WordPress’ popularity. Do you know that WordPress powers 43% of all websites? That…
The SEO and content marketing community are full of chatter as of now about Google’s Helpful Content update. The update started rolling out on the 25th of August 2022 and will take about two weeks to be fully implemented. Every…
One of the basic foundations of a website’s SEO best practice is meta tags. When building a new website, you’ll find yourself setting up different types of meta tags for SEO. To develop optimized web pages, you need a good…
Want to bring qualified prospects to your store without paying thousands in ad spend? This complete Shopify SEO guide and checklist is what you need to read. First things first, why invest in SEO? The SEO drum has been beating…
Businesses are witnessing a transformational change because of a sea of technological advancements hitting us for over a decade. In fact, investing in these technologies is a top priority for businesses as it helps them achieve their goals and stay…
Hand-in-hand with growing online competition, you always need to make sure that your SEO methods are aligned with current best SEO practice. As digital marketing progresses, new and better techniques have arisen. While SEO strategies and actionable steps are not…
Keyword research, link building, meta titles and meta descriptions: these are the first things that come to mind when talking about SEO. Of course, they are extremely important on-page elements and help you drive organic traffic. Though, they’re not the…
If you’re new to SEO or want a refresher on the basics, this SEO beginner guide is for you. We’ll cover the SEO essentials in this complete guide to SEO basics, everything from how to do keyword research to ways…
If you’re looking for SEO tips, you are in the right place, as one of the easiest things you can do to rank better is to be better cognizant of SEO best practices while writing your quality content. This type…
As website owners, one of our most important tasks is ensuring that we have adequate SEO. After all, SEO is how our site is found by people that are interested in our niche. In addition, getting a first-page placement at…
SEO is quickly becoming the cool kid in the digital marketing block. Optimizing SEO now falls on the top of every online marketer’s list. However, as familiar as you may be with a solid SEO marketing campaign, you may be…
Based on recent SEO statistics, 55.24% of pages on the Internet lack any backlinks at all. This only shows the need for more SEO campaigns to focus on getting more backlinks for websites. Link building helps in two ways. First,…
No matter how small your website is, SEO is really important. After all, if people can’t find your website, you won’t attract new potential customers. For that reason, a lot of people want a guide to best practices. There are…
What SEO trends are you using to optimize your content visibility and search ranking? Are you wondering what trends in SEO are relevant into the foreseeable future? This article will highlight the importance of SEO and the current trends to…
As a website or blog owner, you need your business page to get to the top of Google rankings and reach as many people as possible. One way to gain recognition and reach your target audience is through SEO (search…
SEO is vital for your eCommerce website if you intend to survive. Relying on PPC advertising alone can be expensive, and your sales funnel will probably dry up once you switch off the ads. The goal of SEO is to…
The right search engine optimization (SEO) strategy can help you to reach your ideal audience through local search results on Google, Yelp, Bing, and more. General SEO strategies perform well generally, but if your focus is a local one, you’ll…
We write our blog posts for people, not for search engines. However, if you do not consider SEO optimization, are you sure that people will find your useful content? That is why our comprehensive guide on starting a successful blog…
For businesses that run online, it is important to keep a handle on everything, including the need to monitor website content changes. Online businesses need to control what content was added to their websites, whether it’s the images, pages, posts…
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