Having worked with a leading provider of legal services as a Fractional CMO, I know firsthand that having a strong online presence can be essential to help law firms attract new clients. Plenty of lawyers I have known spend a lot of money on Google Ads to generate leads. Search engine optimization (SEO), on the […]

SEO for Lawyers: Ultimate Guide to Ranking Your Law Firm in 2025 appeared first on NealSchaffer.com

Most people who ask “how to do SEO” are either overwhelmed by the jargon or discouraged by the competition. But I’m here to cut through the noise. After helping dozens of brands grow their organic visibility as a Fractional CMO, I can tell you this: SEO isn’t magic, and you don’t need to have technical […]

How to Do SEO for Your Website (Even If You’re a Total Beginner) appeared first on NealSchaffer.com

With all that is being said about SEO since the Google Helpful Content Update, the emergence of Google’s Search Generative Experience (SGE), and the growing influence of AI search engines such as Perplexity and ChatGPT search, search engine rankings and search engine optimization as a whole might be undergoing its biggest disruption since its inception. […]

My Favorite SEO Influencers I Recommend You Follow in 2025 appeared first on NealSchaffer.com

The question of SEO vs SEM is a common one in digital marketing circles. But the truth of the matter is that the real question you should be asking is this: Do you want to learn how to improve your visibility on search engines and take your business to the next level? If so, you’ll […]

SEO vs SEM: Key Differences and Which One You Should Focus On appeared first on NealSchaffer.com

Keyword research is the cornerstone of a successful SEO strategy, but the sheer number of tools available can make it overwhelming to choose the right one. Whether you’re a beginner looking for free solutions or a seasoned marketer ready to invest in paid tools, the right keyword research tool can make all the difference. In […]

The 15 Best Keyword Research Tools in 2025 (Free + Paid) appeared first on NealSchaffer.com

When clients approach me about improving their search visibility, Domain Authority (DA) consistently emerges as a focal metric. Understanding and strategically enhancing your website’s authority has become essential for achieving sustainable search performance. This guide breaks down the practical steps to increase your domain authority based on data-driven strategies that deliver measurable results. Whether you’re […]

A Practical Guide to Increasing Your Website’s Domain Authority for Better Rankings appeared first on NealSchaffer.com

SEO consulting is a professional service that helps businesses improve their online visibility and organic search rankings through expert analysis, strategy development, and optimization recommendations. According to recent SEO statistics, the top three organic search results receive over two-thirds (68.7%) of all clicks – making professional SEO guidance more crucial than ever. Understanding SEO Consulting […]

What Is SEO Consulting? How Experts Can Drive Your Website to the Top of Search Results appeared first on NealSchaffer.com

93% of internet traffic begins with a search. While this exact number may be debatable, the truth remains: companies should make appearing in searches a top priority to remain relevant. Appearing in search queries without paying for advertising requires website content optimization, or search engine optimization (SEO). In marketing, this is called organic search engine […]

Mastering Organic SEO: Proven Strategies and Advanced Tips for Success appeared first on NealSchaffer.com

While most marketers struggle with basic backlink tools, industry leaders are quietly using these five sophisticated platforms to find competitors backlinks and uncover their most valuable link-building strategies. Research shows top-ranking pages often have 3.8 times more backlinks, highlighting the critical role of competitor analysis in SEO. The challenge isn’t just finding your competitors’ backlinks […]

How to Find Competitors’ Backlinks: 5 Proven Methods That Actually Work appeared first on NealSchaffer.com

Tracking and reporting your SEO performance is essential for measuring success and making data-driven decisions. Whether you’re a business owner, marketer, or SEO professional, having the right tools can simplify your reporting process and give you actionable insights into your website’s performance. In this post, I’ll cover the 10 best SEO report tools that provide […]

7 Best Free SEO Report Tools to Improve Your Website’s Performance (+5 Free DIY Report Templates) appeared first on NealSchaffer.com

Artificial intelligence has become an integral part of many marketers’ content strategy, but not all marketers know how to effectively leverage AI to improve SEO efforts. From learning how to improve user engagement to learning how to develop article outlines in the most effective and streamlined way possible, AI can help improve virtually every aspect […]

AI for SEO: 17 Actionable Tips to Rank Higher appeared first on NealSchaffer.com

What once offered discount books has become a global empire, used to sell wares as diverse as home products, car supplies, and niche interests. I am, of course, talking about Amazon. Amazon has become ubiquitous. How many of us in need of something, immediately hop onto Amazon and start searching? For this reason alone, developing […]

Amazon SEO: 18 Best Strategies to Rank Your Products appeared first on NealSchaffer.com

Marketers, myself included, tend to overuse buzzwords and acronyms. While they are convenient and standard for people in the know, they can be confusing for newbies. Others might use these SEO acronyms without fully understanding the complete context of their meaning. So, whether you’re just getting acquainted with search engine optimization and similar marketing tactics […]

SEO Acronym Guide: 15 Key Terms to Boost Your Digital Marketing Knowledge appeared first on NealSchaffer.com

In the fast-evolving world of digital marketing, staying ahead of SEO trends is crucial for success. One advanced strategy that has gained traction among seasoned SEO professionals is the implementation of topic clusters. This method not only refines the way content is structured but also enhances how search engines assess and rank your blog posts. […]

Topic Clusters: How to Create Them to Improve Your SEO appeared first on NealSchaffer.com

Off-page SEO is one of the most important aspects of a successful SEO strategy. It’s all about building links and improving your online reputation. You can do many things to improve your off-page SEO; in this post, we will outline 15 of them. So, if you want to take your SEO game to the next […]

Off-Page SEO: What It Is, and 15 Tips to Take Advantage of It appeared first on NealSchaffer.com

As a site owner, you want people to visit your website. After all, you’re putting a lot of time, energy, and money into running it. And for most of us, our websites are part of our business. So getting an optimal ROI is critical for keeping our websites, and often our businesses, profitable. However, driving […]

A Simple Guide to SEO Keyword Research for Newbies appeared first on NealSchaffer.com

Many small businesses are looking for free tools, so why shouldn’t SEO be any different? Even larger businesses might want to do free trials of tools as part of their marketing technology audit, and just as most SaaS companies have free trials, SEO tools also offer free trials. After all, if you let someone use […]

The 16 Best Free SEO Tools You Need to Know in 2025 appeared first on NealSchaffer.com

Whether you run a website or post extensively on social media, it’s important to make sure that your images are indexed. One reason for this is that images are as much a part of your site or your social media campaigns as the words are. In fact, for some forums like Instagram or Pinterest, the […]

16 Image SEO Tips for 2025 appeared first on NealSchaffer.com

After reading these SEO statistics, you’ll realize why search engine optimization is still critical and as important as ever despite changes in how we have consumed content over the years, from consuming more video content, from smartphone users making most of the decisions. SEO, or Search Engine Optimization, is the practice of making a website […]

61 SEO Statistics for 2025 You Need To See To Believe appeared first on NealSchaffer.com

Most of us remember when AI was primitive, and any form of creativity from computers was a pipe dream. However, over the last year and a half, AI has become a major player in content marketing. In fact, generative AI has disrupted an entire industry by being not only novel but also inexpensive. However, AI […]

Does Google Penalize AI Content? Here’s What We Know appeared first on NealSchaffer.com

Every SEO tool has a blog post about this subject, but to give you an example of my own SEO competitive analysis, I wanted to write a post that doesn’t go into nearly as much detail as I assume you do not do SEO for your full-time job. I find that there is a lot […]

SEO Competitor Analysis: How to Outrank Your Competition in 6 Easy Steps appeared first on NealSchaffer.com

No matter what kind of website you have, SEO is a multifaceted discipline. It often involves blogs and other web copy that are optimized for keywords, images with the perfect tags and meta descriptions, and even video that’s competitive on YouTube. Knowing all of the plugins that exist for WordPress that can aid your efforts […]

The 15 Best SEO Plugins for WordPress That You Should Know appeared first on NealSchaffer.com

SEO is a game-changing tool in the modern era, offering countless opportunities to share your message with customers and prospects around the globe. Utilizing specific keywords can be one of the most powerful strategies for gaining visibility online. In order to carry out effective SEO keyword research and determine which words you should use in […]

SEO Keywords: What They Are & 4 Reasons They’re Important appeared first on NealSchaffer.com

These days, AI content is highly controversial. On the one hand, there are a lot of companies and agencies who believe in fully adopting AI for all types of written content. For these AI fans, there are few or no drawbacks to AI in general, and generative AI in particular. On the other side of […]

Can Google Detect AI Content? Here’s What We Know, and Why It’s Important appeared first on NealSchaffer.com

Over the years, Google’s algorithms have become incredibly sophisticated. Gone are the days when you could reach the top of search engine rankings by simply stuffing your content with relevant keywords. Nowadays, you can’t make an impact without an actionable SEO strategy, excellent content, and precise execution, amongst other things. While AI-powered tools are not […]

15 AI SEO Tools to Help Your Content Rank appeared first on NealSchaffer.com

As the digital world continues to evolve, there is one thing that will remain crucial to your website’s success — its ability to rank high on search engines. Today, we’ll open up the playbook to share the most efficient link building strategies with you. But before getting started, let’s clarify that you won’t be hearing […]

7 Best Link Building Practices in 2025 appeared first on NealSchaffer.com

Are you starting a blog or website? Then, you must have already read 100s of articles on the best SEO practices and, indeed, feel like losing your mind after absorbing too much information.  SEO is not something that you can easily decode. There are over 200 factors that impact SEO, and search engine algorithms are […]

What are SEO Backlinks? Why are They Important? And Where Can We Get Them? appeared first on NealSchaffer.com

No matter what industry your business is in, it’s critical that you have some form of a website. After all, websites are one of the best ways to introduce yourself to potential customers, spread brand messages, and distinguish yourself from the competition. However, part of having a website is ensuring that people can find it […]

The 13 Best Rank Tracker Tools to Rock Your SEO in 2025 appeared first on NealSchaffer.com

Those of us who are into content marketing are reminded of the old saying, “It’s a jungle out there.” After all, we have to compete with other marketers and brands for our customer’s attention. Maybe it wouldn’t be so bad if people didn’t leave negative reviews on websites, or if we didn’t have to contend […]

The 21 Best SEO Tools to Power Your Search Engine Marketing appeared first on NealSchaffer.com

SEO marketing, short for Search Engine Optimization, is the process of improving your website’s visibility for major search engines like Google. It is one of the oldest ways of digital marketing that spawned as a natural result of companies like Yahoo and Google. As these search engines became the most popular way to search for […]

What is SEO Marketing? 9 Tips to Make It Work For Your Company appeared first on NealSchaffer.com

Optimizing your webpage for improved search engine ranking is a never-ending process. Search engines like Google constantly change their ranking metrics, and you must constantly refine your content to match these requirements. Data suggests that you can get up to 748% return on investment within nine months with in-depth keyword research and at least eight […]

On-Page SEO: How to Best Optimize the 4 Main Factors to Increase Search Engine Rankings appeared first on NealSchaffer.com

Regardless of your business, industry or niche, a great process to have in your arsenal is mastering an SEO audit. Even if it’s a minimal, quick process or full-scale audit, the results are sure to pay off. Following an actionable SEO audit from start to finish is the first step (of an ongoing process) that […]

How to Perform Your Own 9 Step SEO Audit appeared first on NealSchaffer.com

You hear a lot of talk about SEO, but looking at the stats, one could say that WordPress SEO is extremely important as well. Let’s begin with WordPress’ popularity. Do you know that WordPress powers 43% of all websites?  That means that WordPress manages more than one-third of the Internet! Because of these statistics, many […]

WordPress SEO: 31+ Best Practices for Improving Your Ranking appeared first on NealSchaffer.com

The SEO and content marketing community are full of chatter as of now about Google’s Helpful Content update. The update started rolling out on the 25th of August 2022 and will take about two weeks to be fully implemented.  Every time Google updates its algorithm in a significant way, content marketers and SEO specialists worry […]

What is SEO Content? 8 Tips for Creating Content That Ranks for 2025 appeared first on NealSchaffer.com

One of the basic foundations of a website’s SEO best practice is meta tags. When building a new website, you’ll find yourself setting up different types of meta tags for SEO. To develop optimized web pages, you need a good understanding of what meta tags are, their importance to SEO, best practices in creating them, […]

The 6 Meta Tags That Can Help Improve Your SEO appeared first on NealSchaffer.com

Want to bring qualified prospects to your store without paying thousands in ad spend? This complete Shopify SEO guide and checklist is what you need to read. First things first, why invest in SEO?  The SEO drum has been beating for so long that people have begun to turn deaf to it. Comparisons like SEO […]

Shopify SEO Checklist: 11+ SEO Tasks to Increase Store Sales without Paid Ads appeared first on NealSchaffer.com

Businesses are witnessing a transformational change because of a sea of technological advancements hitting us for over a decade. In fact, investing in these technologies is a top priority for businesses as it helps them achieve their goals and stay competitive.  AI chatbots, for instance, are simulating human-like personalized communication, boosting customer engagement. Similarly, tools […]

7 Must-Have Ingredients to a Successful SEO Strategy appeared first on NealSchaffer.com

Hand-in-hand with growing online competition, you always need to make sure that your SEO methods are aligned with current best SEO practice. As digital marketing progresses, new and better techniques have arisen. While SEO strategies and actionable steps are not rocket science if applied carefully, to stand out from your competition and rank higher in […]

11 SEO Best Practices to Follow in 2025 appeared first on NealSchaffer.com

Keyword research, link building, meta titles and meta descriptions: these are the first things that come to mind when talking about SEO. Of course, they are extremely important on-page elements and help you drive organic traffic. Though, they’re not the only areas of improvement you should be worried about. What about the technical part? Your […]

Technical SEO: The 15 Technical Aspects of Search Engine Optimization That You Need to Know appeared first on NealSchaffer.com

If you’re new to SEO or want a refresher on the basics, this SEO beginner guide is for you. We’ll cover the SEO essentials in this complete guide to SEO basics, everything from how to do keyword research to ways you can optimize your content and link building. By following these simple tips, you can […]

SEO Basics: A Beginners Guide on How to Do SEO appeared first on NealSchaffer.com

If you’re looking for SEO tips, you are in the right place, as one of the easiest things you can do to rank better is to be better cognizant of SEO best practices while writing your quality content. This type of SEO content writing is absolutely necessary for any business, from a small business to […]

What is SEO Content Writing? 27 Tips to Help You Adapt Your Writing Style to Better Rank appeared first on NealSchaffer.com

As website owners, one of our most important tasks is ensuring that we have adequate SEO. After all, SEO is how our site is found by people that are interested in our niche. In addition, getting a first-page placement at least some of the time drives traffic like nothing else. There’s only so far that […]

Looking for a Google SEO Checker? Here’s 15 to Check Out appeared first on NealSchaffer.com

SEO is quickly becoming the cool kid in the digital marketing block. Optimizing SEO now falls on the top of every online marketer’s list. However, as familiar as you may be with a solid SEO marketing campaign, you may be neglecting one critical element – online video marketing. By the year 2012, the average human […]

Video Marketing SEO: 11 Ways to Optimize Your Video for Search appeared first on NealSchaffer.com

Based on recent SEO statistics, 55.24% of pages on the Internet lack any backlinks at all. This only shows the need for more SEO campaigns to focus on getting more backlinks for websites.  Link building helps in two ways. First, in improving the site’s search performance by ranking their important pages targeted for industry keywords.  […]

11 Actionable Link Building Strategies For 2025 and Beyond appeared first on NealSchaffer.com

No matter how small your website is, SEO is really important. After all, if people can’t find your website, you won’t attract new potential customers. For that reason, a lot of people want a guide to best practices. There are a lot of SEO checklists out there, but some are for local SEO, others are […]

The Definitive 30-Step Basic SEO Checklist for 2025 appeared first on NealSchaffer.com

What SEO trends are you using to optimize your content visibility and search ranking? Are you wondering what trends in SEO are relevant into the foreseeable future?  This article will highlight the importance of SEO and the current trends to focus on for a maximum return on your investments (ROIs). Search engine optimization is one […]

11 SEO Trends Every Marketer Should Know in 2025 appeared first on NealSchaffer.com

As a website or blog owner, you need your business page to get to the top of Google rankings and reach as many people as possible. One way to gain recognition and reach your target audience is through SEO (search engine optimization). SEO can seem like an impossible mountain to climb, so let me help […]

11 Easily Implementable SEO Tips for Beginners appeared first on NealSchaffer.com

SEO is vital for your eCommerce website if you intend to survive. Relying on PPC advertising alone can be expensive, and your sales funnel will probably dry up once you switch off the ads. The goal of SEO is to get your web pages to rank highly on SERPs (search engine results pages).  Ecommerce SEO […]

The Ultimate Guide to SEO for eCommerce Websites appeared first on NealSchaffer.com

The right search engine optimization (SEO) strategy can help you to reach your ideal audience through local search results on Google, Yelp, Bing, and more. General SEO strategies perform well generally, but if your focus is a local one, you’ll want to follow the advice of local SEO tips like the ones I will cover […]

7 Local SEO Tips For Small Business Owners appeared first on NealSchaffer.com

We write our blog posts for people, not for search engines. However, if you do not consider SEO optimization, are you sure that people will find your useful content? That is why our comprehensive guide on starting a successful blog would be incomplete without mentioning the blog post SEO. We have already discussed how to […]

10 Top Tips to Increase Your Blog Post SEO appeared first on NealSchaffer.com

For businesses that run online, it is important to keep a handle on everything, including the need to monitor website content changes. Online businesses need to control what content was added to their websites, whether it’s the images, pages, posts or other files. Especially when you manage dozens of websites that have a lot of […]

3 Simple Ways to Monitor Website Content Changes and Regain Control of Your Domain appeared first on NealSchaffer.com