Pinterest stands at an interesting crossroads in the digital world. It looks like a social platform, with profiles, following, and sharing. But it works more like a search engine in many ways. This unique position creates both confusion and opportunity for marketers trying to categorize and leverage it effectively. This also helps to explain why […]

Is Pinterest Social Media? Understanding Its Role in Digital Marketing appeared first on NealSchaffer.com

Social media audits are critical for marketing success. They provide a structured approach to evaluate your social presence, identify problems, and uncover growth opportunities. Yet many businesses neglect this vital process, continuing with strategies that may no longer serve them well. A thorough audit is the difference between data-driven decisions and guesswork. This checklist will […]

The Ultimate Social Media Audit Checklist for Marketing Professionals appeared first on NealSchaffer.com

Social media management goes beyond simply posting content. Most business leaders think of it as scheduling posts for Facebook or Instagram, but true management involves strategy, analytics, engagement, and much more. As social channels continue to evolve, the role of social media management grows increasingly complex and vital for business success. I’ve seen this evolution […]

What Is Social Media Management? Beyond Posting and Scheduling appeared first on NealSchaffer.com

Social media is arguably the largest sales and marketing platform in the modern world. The internet currently connects 5.45 billion people globally, with 5.17 billion actively using social media. If your ideal customers are online, there’s a high chance they’re engaging on social platforms as well. In social, businesses battle for audience eyes and engagement […]

A Social Media Strategy Template That Works appeared first on NealSchaffer.com

Pinterest offers unique opportunities for businesses and content creators. With the right approach, you can build a substantial following that drives traffic, engagement, and even sales. Unlike other social platforms where content quickly disappears, Pinterest’s discovery-focused design gives your content a longer lifespan. I’ve seen firsthand how strategic Pinterest use can transform visibility for brands […]

How to Get Followers on Pinterest: Top Tips for Boosting Your Profile’s Reach appeared first on NealSchaffer.com

Having been in the B2B sales space since 1995 and B2B social media space since 2008 when I launched my blog on LinkedIn followed by writing my first LinkedIn book in 2009, it has been amazing to see how the B2B social media marketing world continues to transform at a remarkable pace. As we look […]

The Future of B2B Social Media Marketing: Trends and Predictions for 2025 and Beyond appeared first on NealSchaffer.com

Social media marketing has evolved into a complex ecosystem of diverse strategies and approaches. With approximately 5.17 billion social media users worldwide, the opportunity for business growth through social channels has never been greater. However, this vast landscape demands a strategic approach to social media strategy that aligns with your specific business objectives and target […]

The 6 Different Types of Social Media Marketing: Find the Best Fit for Your Brand appeared first on NealSchaffer.com

Running out of social media content ideas? You’re not alone. The pressure to post consistently is real, but many marketers and content creators are struggling to come up with fresh ideas that actually build their brand and perform well. Whether you are managing an account for a brand, you are a small business owner, or […]

How to Never Run Out of Social Media Content Ideas: The Ultimate Guide appeared first on NealSchaffer.com

A social media tracker is a type of tool that I always recommend to my Fractional CMO clients when they are ready to take their social media marketing to the next level. It goes without saying that tracking your social media performance is essential to ensure you’re engaging the right audience and achieving your marketing […]

Top 15 Social Media Tracker Tools to Optimize Your Strategy appeared first on NealSchaffer.com

Marketing conferences are essential to stay updated with industry trends, network with peers, and learn from top experts. With so many events to choose from, it’s important to know which conferences will provide the most value for you and become a must-attend event, and which are not for you. Here is my annual guide to […]

The 15 Best Social Media & Digital Marketing Conferences to Attend in 2025 appeared first on NealSchaffer.com

AI caption generator tools have seamlessly taken over our digital marketing industry. In the last year or so, numerous companies have started using this type of software to automate their writing processes and increase overall productivity. While some naysayers are still worried about their long-term impact, we can’t neglect all the benefits these powerful writing […]

15 Best AI Caption Generators for Social Media to Check Out appeared first on NealSchaffer.com

If you’re a small business or a beginner content creator, engaging in social media is no longer an option. You want to engage efficiently using some tools, but you also need to manage your business expenses wisely during its early stages. Many top-tier social media management tools are quite expensive, but fortunately there are still […]

Top 13 Free Social Media Management Tools You Need to Know appeared first on NealSchaffer.com

Digital marketing and social media marketing are often confused, but they’re not the same thing. Here’s what you need to know: Key differences: Where they connect: Quick Comparison: Aspect Digital Marketing Social Media Marketing Channels Websites, search engines, email, apps Social media platforms Primary goals Boost online presence, convert clicks Build relationships, increase engagement Key […]

Digital Marketing vs. Social Media Marketing: Understanding the Overlap and Differences appeared first on NealSchaffer.com

Artificial intelligence is making it more efficient than ever to market on social media. Social media platforms, themselves, are using AI tools to continually promote and evolve their sites. Using AI, you can effectively help your marketing strategies grow and evolve, to continually adapt and work for you and your ever-changing needs.  How exactly can […]

How to Evolve Your Marketing with AI in Social Media appeared first on NealSchaffer.com

Given the importance of social media, companies have developed search engines that would allow you to browse through these platforms more efficiently than you could do directly in social media. With these unique search engines tapping deep into the APIs of the popular social media networks, you can find trending topics, people, and brands on […]

13 Recommended Social Media Search Engines appeared first on NealSchaffer.com

When you think of digital marketing, what do you first imagine? Do you think of shiny social media posts, with a heavy emphasis on social networks like Facebook and Instagram? Or do you think of blog posts, and a company’s online presence as a whole? Although blogging and social platforms often cross paths, there are […]

Blogging vs Social Media: Learn Their Differences and How to Best Use Them Together appeared first on NealSchaffer.com

Looking to stand out on social media? Want to improve your personal branding, find a better job on LinkedIn or promote your products as an entrepreneur on Instagram? Having a nice profile picture can only work in your favor. With the right photo, you can instill trust in viewers and gain their trust much faster. […]

15 Incredible AI Profile Picture Generators for Your Social Media Bio appeared first on NealSchaffer.com

It’s hard to imagine a business, large or small, that doesn’t engage in social media marketing. After all, social media is where we all hang out, socialize, and relax when we are online. People also often turn to social media for product advice, which is one reason that there are so many social media marketing […]

17 Amazing Benefits of Social Media Marketing That are Easy to Forget appeared first on NealSchaffer.com

Artificial intelligence has become a somewhat common ingredient of SMM tools. Through AI, you can easily generate posts, track relevant data, and even predict future performance. In this article, I’ll go through some of the best AI social media software on the market and how they can help you with your social media marketing campaigns.  […]

AI Social Media Tools: The Definitive 13 Apps You Should Know appeared first on NealSchaffer.com

Creating content for social media is both an art and a science. Science dictates the metrics of social media content strategy, while art dictates the efficacy of visual content, and drives the need for high-quality content that is structured, organized, and presented in a way that is visually appealing and compelling. Digital marketers, social media […]

How to Create Content for Social Media in 2025: The Ultimate Guide appeared first on NealSchaffer.com

Whether you have social media accounts for one brand or many, the process of posting regularly can quickly get overwhelming. Most social media managers must also create content and oversee the strategy, making the management of social networks difficult and time-consuming. If your brand has a profile on many social media sites, problems can quickly […]

The 15 Best Social Media Scheduling Tools (2025 Edition) appeared first on NealSchaffer.com

These days, social media marketing is incredibly important. After all, most young people spend significant amounts of time on social media networks. In order to make our social media marketing more effective, it is necessary to try to find any tool that can help us streamline and optimize our posts. Social media automation tools sound […]

The 15 Best Social Media Automation Tools to Use in 2025 appeared first on NealSchaffer.com

There’s no denying it: Right now, the real estate market is tight. With relatively few homes available and high mortgage rates, it’s easy to feel like you’re spinning your wheels getting clients. However, like most other businesses, marketing is an important part of the customer acquisition process. People need to feel like they can trust […]

19 Engaging Real Estate Social Media Posts Ideas appeared first on NealSchaffer.com

Understanding the latest social media marketing statistics and the general social media landscape is critical to your marketing success today. Why? As marketers, we know that brand growth is a numbers game. Even with brand awareness, there’s a number that can describe an increase or decrease in each KPI. However, the marketing world has changed […]

61 Compelling Social Media Marketing Statistics You Need To Know For 2025 appeared first on NealSchaffer.com

The marketing technology (martech) industry evolves at rapid speed, with new martech trends constantly emerging and transforming the field. It is crucial to keep an eye on cutting-edge technologies and the newest approaches to improve your marketing strategy and martech stack. Business owners who are ready to embrace innovation will always end up with a […]

The Main Trends in Martech for 2025: Market Size, Opportunities & Analytics appeared first on NealSchaffer.com

Let me tell you a true story about me and podcasting. I have had a podcast since 2013, but as I indicate in my own Episode 140, Want to Excel at Social Media Marketing? You Need to be an Active Consumer of Social Media First, I was never a consumer of podcasts. It was a […]

21 Marketing Podcasts to Inspire You in 2025 appeared first on NealSchaffer.com

Anyone that is involved in digital, content, influencer and/or social media marketing tend to be busy people. Between social media, emails, Slack conversations, internal as well as client meetings, phone calls, webinars, conferences, and on top of that creating the latest, greatest ad campaign ever takes up a lot of time. But what about continued […]

The 50 Best Digital and Social Media Marketing Books to Read in 2025 appeared first on NealSchaffer.com

Every business needs to have a social media presence because of the popularity of social media. Consider this: a whopping 57% of the world’s population (nearly 4.5 Billion and counting) have an active social media account. When you consider that not everyone on the planet has access to the internet, this is an overwhelming percentage […]

20 Best Social Media Analytics Tools to Empower Your Marketing in 2025 appeared first on NealSchaffer.com

If you’re not using social listening tools as part of your social media monitoring efforts, your brand might be literally deaf. An important part of social media and digital marketing is knowing where your brand stands at any one time on any given social media platform. Are people aware you exist? What’s your competition doing? […]

The 21 Best Social Listening Tools to Monitor and Empower Your Marketing appeared first on NealSchaffer.com

Before we look into the top Pinterest tools, let’s first debunk the Pinterest myth. Even a few short years ago, Pinterest was a relatively unknown social media network. Why? Because it had a niche: young women with disposable income. It wasn’t until recently that men started signing up in large numbers. Maybe that isn’t surprising: […]

The Top 19 Pinterest Tools You Need to be Successful on Pinterest appeared first on NealSchaffer.com

Long gone are the days in which Pinterest was used primarily as a way for people to save images and articles to cover their interests and provide inspiration. Instead, Pinterest is now used as a way to encourage more followers, connect with audiences and peers, and generate revenue. Although the basic structure of Pinterest hasn’t […]

19 Pinterest Board Ideas That EVERY Business Can Use! appeared first on NealSchaffer.com

Social media contests are one of the greatest and most effective ways to increase engagement and get your name out there. Knowing the best social media giveaway ideas is not always quite so easy, however, as releasing a rapid-fire series of giveaways could do more to incur costs and lose products than going without. To […]

23 Social Media Contest Ideas to Increase Followers and Engagement appeared first on NealSchaffer.com

While social media was once a groundbreaking frontier, it has become so thoroughly entrenched in how we go about our personal and professional lives, that it can be difficult to be heard above the noise. This is especially true for business accounts on social media platforms; with numerous other companies and brands creating visual content […]

Writing for Social Media: 15 Tips to Increase Engagement appeared first on NealSchaffer.com

SoLoMo is an acronym for Social + Local + Mobile marketing and it is a common term referring to a  marketing approach that is still relevant today. You may have read plenty about each of the individual elements; if so, you’re likely to be asking questions like: Good questions. Hopefully when you’ve finished reading this […]

What is So(Social) Lo(Local) Mo(Mobile) and Why is It Important to Marketers? appeared first on NealSchaffer.com

With social media marketing now in its second decade, marketers are always trying to see if there are better social media management tools out there. After all, with all the changes that go on in social media marketing, you would assume that every tool would also be continually innovating, right? Well, the truth is that […]

The 15 Best Social Media Management Tools You Need to Know appeared first on NealSchaffer.com

While podcast directories like Spotify, Apple Podcasts or Google Podcasts provide easy ways to distribute your episodes, these platforms have their drawbacks when it comes to your building, growing, and monetizing your podcast. That’s why creating a podcast website can be a smart move for your show. A website can give you a lot of […]

A Complete Guide to Creating a Great Podcast Website appeared first on NealSchaffer.com

All of the podcasting statistics point to the continued growth in the industry. More and more businesses and entrepreneurs are launching podcasts. Whether you are planning a new podcast or want to grow your current one, I created this list to both simplify the selection process for you, and to let you know of the […]

The 27 Leading Podcasting Tools to Help You Launch or Grow Your Podcast appeared first on NealSchaffer.com

While podcasting has always been seen as a niche tool which may or may not be relevant from a marketing perspective, with every year we see more and more content creators and brands leveraging podcasting for business. I also have been investing more time into my own Your Digital Marketing Coach podcast and as I […]

The Top 25 Podcast Statistics You Need to Know in 2025 appeared first on NealSchaffer.com

Social media is no longer new. Think about it: it’s been 39 years since the official birthday of the Internet on January 1, 1983, and roughly 25 years since the first recognizable online social media site, Six Degrees, was launched in 1997. And yet, the Internet is still growing at a rapid pace. The dynamics […]

Social Media Demographics: What Marketers Need to Know in 2025 appeared first on NealSchaffer.com

Pinterest is a mysterious place if you’re not active on it. However, once you realize that it is more of a search engine and a site and product discovery platform rather than just another one of those social media platforms, all of the Pinterest statistics for marketing that I will go over below will begin […]

The 23 Pinterest Statistics for Marketing You Need to Know in 2025 appeared first on NealSchaffer.com

Let’s just come out and say it: people love when their content goes viral. Whether the content was funny, inspirational, thought-provoking, or just plain good, only the best goes viral. At the center of all viral social media posts is a user engagement, whether that’s a simple like or a large-scale share. No content can […]

Try These 18 Social Media Engagement Posts Ideas to Increase Engagement appeared first on NealSchaffer.com

Most social media tools just focus on one simple task; for example, scheduling social media content or collecting all of your social media statistics in one place. Social listening tools, even though their application on your social media channels may seem straightforward at first glance, have huge potential to be used for different purposes. With […]

13 Best Social Listening Tools for Business appeared first on NealSchaffer.com

Are you using graphics in your social media posts? Would you like to connect consumers to your business through visual marketing? Do you want to know the best social media apps for creating, editing, scheduling, and analyzing content to help you easily create effective visuals for social media? If so, read on! Not only can […]

10 Apps for Social Media Posts: Create Stunning Graphics with Ease! appeared first on NealSchaffer.com

These days, one of the essential components of any marketing strategy is a solid social media strategy plan.  With over 4.6+ billion social media users worldwide, there is a vast potential market that every business can harness. Sadly, most businesses fail to harness the full potential of social media because they lack an effective social […]

9 Steps to Build an Effective Social Media Strategy for 2025 appeared first on NealSchaffer.com

So, what are the best times to post on social media in 2025? It is one of the most common questions many marketers come across. There is no specific answer to this question. You can’t say this is the best time to post on social media due to the ever-changing routines of the people on […]

What REALLY are the Best Times to Post on Social Media in 2025? appeared first on NealSchaffer.com

What are social media aesthetics? Essentially, it’s everything that makes your brand unique and original. It’s in how often you post and what colors you choose for your visuals. It’s about your fonts and policy for working with comments. It’s in the essence and mood of your brand.  A unique social media aesthetic is crucial […]

7 Tips on How to Develop Your Own Unique Social Media Aesthetic appeared first on NealSchaffer.com

One of the great maxims of our culture is that nothing stays the same. Trends are a part of life, whether it’s fashion, communications, or even architecture. People even talk about trends, especially as they impact everyday life. And, in the last couple of decades, social media trends have become a growing concern for consumers […]

13 Social Media Trends You Need to Understand in 2025 appeared first on NealSchaffer.com

Over the course of speaking to tens of thousands of professionals at a few hundred events over the last decade as a social media speaker, I’ve seen more and more of my attendees mention that certain things that I said resonated with them about their strategies and digital footprint. I’ve also seen more people tweet […]

My Top 20 Social Media Quotes for Business to Inspire You to Do MORE with Social Media appeared first on NealSchaffer.com

What is the Return On Investment (ROI) of social media? And can social media ROI really be measured? These are questions that I have received while speaking for more than a decade, questions that I hoped to have answered back in 2013 when I published Maximize Your Social.  For many businesses, though, calculating social media […]

Social Media ROI: The EASIEST Way to Calculate the Impact of Social Media on Your Business appeared first on NealSchaffer.com

If you think social media is nothing more than people sharing pictures and videos, then you need to take a step back and rethink your marketing strategy. These platforms have emerged to become one of the most marketing powerful tools for a brand, and that is why I have selected some social media strategy examples […]

12 Social Media Strategy Examples to Empower Your Marketing appeared first on NealSchaffer.com

Social media remains one of the most influential sources of information for the majority of people worldwide. Some fade, like Google+, if you even remember such a network, while others become increasingly popular, like TikTok or Instagram. Nevertheless, since the world has become mobile-first, everyone can now generate and share content in a matter of […]

5 Ways to Leverage Social Media Analytics for Your Business appeared first on NealSchaffer.com

In 1976, Richard Dawkins coined the word ‘meme’ in his book The Selfish Gene to explain how ideas evolve and are shared across different cultures. When the Internet connected different corners of the world, this exchange of cultural artifacts became much faster and a lot more efficient. It’s hard to pinpoint when exactly the modern […]

Meme Marketing: It’s Time to Take Memes Seriously. Here’s the Why and How. appeared first on NealSchaffer.com

If you’re involved in social media marketing, you might have wondered if there is more than one way how to calculate engagement rate. In fact, you might be wondering what engagement rate really means and what value it has in the greater scope of your marketing. Engagement is that overused word you’re tired of hearing […]

How to Calculate Engagement Rate in Social Media: The Definitive Guide appeared first on NealSchaffer.com

Digital marketing is a career field that attracts many people due to many reasons. Jobs in it are often interesting to do and also can bring you a high and stable salary. Another big reason why this field is so popular among job seekers is that it is ever-changing, meaning that there is, and always […]

The 12 Most Useful Digital Marketing Skills to Invest in For Your Future appeared first on NealSchaffer.com

If you want to engage in social media, you need to have a social media strategy. If you want to use social media to market your company, you need to have a marketing strategy in order to most effectively use social media for marketing. Whether you have a formal strategy written down or not, here […]

The 9 Fundamental Social Media Marketing Tips You Must Follow for Business Success appeared first on NealSchaffer.com

Many marketers see holiday social media posts as “fluff” – content that doesn’t really mean anything, but is easy to create and post. The truth is, holiday posts and news breaks during the holiday season can be some of the most valuable content you produce for social media platforms. And, with the right tools, it could […]

7 Brilliant Ideas to Include in Your Holiday Social Media Posts appeared first on NealSchaffer.com

Since way way back in 2010 when I began my social media strategy consulting which is now a cornerstone of my Fractional CMO consulting, I’ve helped a multitude of companies through the creation and implementation of a social media strategy plan. When I launched my company, social media marketing strategy was something that wasn’t talked […]

How to Create a Rock-Solid Social Media Marketing Strategy for 2025 in 9 Steps appeared first on NealSchaffer.com

A platform that started as a place to find the latest DIY ideas and recipes has now turned into a major search engine for shopping.  With almost 459 million active users on the platform, Pinterest is one of the best places to sell your products. Interestingly, one data point suggested that 47% of their users […]

How to Sell on Pinterest: A Complete Guide for Beginners appeared first on NealSchaffer.com

As a leading marketing speaker and consultant myself, I often get asked about how to become a social media consultant and develop initial clients. As someone who has been doing this for more than a decade, I am happy to mentor a new generation of social-media-savvy marketing consultants. The launch of a new venture is […]

How to Launch a Social Media Consultant Business in 10 Steps appeared first on NealSchaffer.com

When it comes to marketing, it’s natural to think of customer acquisition. However, loyalty marketing revolves around customer retention. By catering for your existing customers and keeping them happy, you can ensure they come back again and again for repeat purchases. For a café, loyalty marketing might be as simple as offering customers a free […]

Definition of Customer Loyalty in Marketing appeared first on NealSchaffer.com

This how to use Pinterest for marketing post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. I was also compensated to create this post, though all opinions are my own. Living in the shadow of Instagram, Pinterest […]

7 Best Practices for How to Use Pinterest for Marketing in 2025 appeared first on NealSchaffer.com

Many social media marketers manage and share social media posts across multiple social platforms. However, social media marketing is NO “one size fits all”. There are 3.7 billion people worldwide who are actively using social media. They are using it for personal relationships and entertainment, for work and research, and business communication. For corporate communications strategy, […]

7 Tips and Tools to Create Perfect Social Media Posts appeared first on NealSchaffer.com

We all know that you need to build your personal brand. It’s the key to success. Networking should be a priority for all of us. Even if you feel that you don’t require a network at the moment, you must understand that establishing a network is essential in the current business world. However, business networking is really too […]

How to Network Effectively for Your Personal Brand appeared first on NealSchaffer.com

The social media world continues to cope with a couple of setbacks. Major platforms such as Twitter and Facebook were faced with fake news, spam bots, and data hacking. The disclosure of data leaks, a large-scale misuse of user data and severe data breaches on user privacy have shaken even die-hard social media fans. This […]

10 Social Media Communication Strategy Tips for Corporate Communication Today appeared first on NealSchaffer.com

Social media has become a part of the standard repertoire of corporate communications. However, each social media channel is different, and each social community reacts differently to specific content, post types and posting frequencies. That’s why it’s important to learn from cross promotion social media examples. The more social networks a company uses, the more […]

Social Media Cross-Promotion Strategies for Corporate Communication appeared first on NealSchaffer.com

Panera Bread wants to be a comfortable place for their customers to gather. Their stores have been designed to invite and welcome customers to enjoy relaxing, conversation, reading; all in a casual atmosphere and creating an engaging customer experience. Panera has built a successful business based on providing an experience that was aligned with their […]

5 Ways Panera Bread Creates an Engaging Customer Experience – A Case Study appeared first on NealSchaffer.com

Social media is now a significant part of any PR strategy and one that will only continue to become more important as time goes on. As such, it is important to have detailed social media strategies in place, to ensure that you maximize the results of all your social campaigns utilizing effective PR strategies. 1. […]

7 Effective PR Strategies That Work in Social Media appeared first on NealSchaffer.com

If you think social media marketing strategy for nonprofits is a lot of sound and fury signifying nothing, think again. Ever hear the old advertising adage that folks need to see/hear something at least 7 times before they notice it? Our airspace is so congested these days I wouldn’t be surprised if folks today must […]

The 9 Signs of a Successful Social Media Strategy for Nonprofits appeared first on NealSchaffer.com

This post looks at examples of marketers creatively merging public relations (PR) and social media to achieve exposure for their brand, with a little background on the ongoing convergence of social and traditional PR as it once was. Compared to public relations, social media is the new kid on the block. Since the early 2000s, […]

Social Media for PR: 5 Creative and Effective Examples appeared first on NealSchaffer.com

Employee advocacy has become a buzz word in today’s digital world due to the rise of social media landscape. Social media opens up a new world of advocacy opportunities for modern marketers. For example, online reviews can make or break any businesses today. Many companies are beginning to leverage employees’ personal social channels for evangelizing […]

10 Stats That Prove the Importance of Employee Advocacy appeared first on NealSchaffer.com

Lately, I’ve been getting a lot of questions about creating infographics for social media. People are desperate to know how to create compelling images that generate tons of retweets, likes, and shares.I’ve even been offered to be paid quite handsomely to create infographics for social media for various individuals. But the truth is, I feel […]

How to Create Stunning Infographics for Social Media in Minutes appeared first on NealSchaffer.com

Is Social Media still important and should you bother? If you’ve just started a business and put together the social media profiles for your company brand on different networks, then I’m sure your mind is filled with questions like: “How do I get followers and likes?” “How to drive traffic to your website using social […]

How to Drive Traffic to Your Website Using Social Media in 8 Different Ways appeared first on NealSchaffer.com

Consumers spend time on Facebook than any other website on the planet. More than Google. More than Yahoo! It therefore follows that we should be engaging consumers by promoting our products and services on social media. It’s no secret that by engaging consumers through social media promotions, we can grow our social influence and reach, […]

How Do Advertising Laws Apply to Social Media? appeared first on NealSchaffer.com

Do you have legal consent posting employee pictures on company websites or social media? Publishing employee photos without consent might be against the law. Read on for the reasons why. Smart companies take a holistic approach to their social media marketing efforts.  With so much emphasis these days on harnessing employees to promote their employers […]

Do You Have Legal Consent to Post Employee Photos on Company Websites or Social Media? appeared first on NealSchaffer.com

If you’re looking to figure out how to create a subreddit, you’ve come to the right place! First, let’s look at what subreddits are before we dive in to the nitty-gritty details… If you are new to reddit, you might want to also check out my 15 Actionable Tips Reddit Guide for Newbies. What are […]

How to Easily Create a Subreddit for Your Own Business, Service, or Program appeared first on NealSchaffer.com

Utilizing Pinterest tools to easily create graphical pin images is the secret to success on Pinterest. Online marketers understand the importance of having great visuals to post on their website, blog and social media channels. However, there is a misconception that you need to have extensive talent in graphic design to create compelling, eye-catching graphics. […]

7 Free and Low-Cost Tools to Create Pinterest Graphics appeared first on NealSchaffer.com

Google analytics has been getting increasingly savvy about providing data from social-media driven website traffic. One of the metrics that tends to be off is bounce rate. “Bounce rate” is the percentage of single-page visits. Unlike the other numbers and percentages you see in Google analytics, this is the odd one – it’s the one […]

Social Media Bounce Rate – Why So High? appeared first on NealSchaffer.com

I have a passion for translating the odd world of reddit. Now it’s time to answer the frequently asked question, “What is a subreddit on reddit?“ If you haven’t, you should read my post on 15 reddit Beginner Tips as it will serve as a solid primer for anyone unfamiliar with reddit’s fundamentals. Today, we’re going to […]

What is a subreddit on Reddit … and Why Should You Care? appeared first on NealSchaffer.com

A Reddit Guide for New Redditors Reddit seems to be a rather foggy place to increase sales and market a business. Rest assured, Reddit is a viable place to spend marketing dollars and invest time and resources. But if you are new to Reddit, you need a basic Reddit guide to help you on your […]

A 15 Actionable Tips Reddit Guide for Newbies appeared first on NealSchaffer.com

Can you ever have too many “friends?” The answer is “yes,” if you indiscriminately accept and/or initiate friend requests with your co-workers and supervisors on your personal social media accounts. Companies too, should counsel managers and supervisors regarding some of the pitfalls in “friending” co-workers, and especially subordinates. Let’s take a closer look at social […]

Social Media in the Workplace: 5 Reasons to NOT Friend Co-Workers appeared first on NealSchaffer.com

If you spend quite a number of hours on Facebook, Twitter or any social networking sites, I’m sure you’ve stumbled-upon social media contests before. I love seeing how businesses are using contest to promote their business, especially brands that I’m already a fan of. I participate in most of them and it turns out that […]

6 Benefits of Social Media Contests: Understanding the Advantages appeared first on NealSchaffer.com

Four Seasons has done an exceptional job integrating social media into their website and general marketing, and constantly continues to expand its social media presence on Facebook, Twitter, Weibo and Pinterest as well as TripAdvisor. Their corporate Facebook page has over 800,000 fans, while their Twitter feed has over 200,000 followers. It’s evident the brand places a lot of focus […]

Four Seasons Social Media: Setting a High Bar for the Hotel Industry appeared first on NealSchaffer.com

Have you ever looked back and try to grasp the true significance that social media plays in our daily lives? Have you ever thought of how social media as a catalyst for social change has more and more become a reality? Years ago, the masses were silent. As I often present in my speeches, up […]

Social Media as a Catalyst for Social Change appeared first on NealSchaffer.com