Social media is arguably the largest sales and marketing platform in the modern world. The internet currently connects 5.45 billion people globally, with 5.17 billion actively using social media. If your ideal customers are online, there’s a high chance they’re engaging on social platforms as well. In social, businesses battle for audience eyes and engagement […]

A Social Media Strategy Template That Works appeared first on NealSchaffer.com

Follow-up emails are more than just a polite reminder—they are a powerful tool that can turn potential missed opportunities into successful outcomes. If written correctly, they can set you apart and keep you front and center in a crowded inbox. Plus, they can help you generate prompt responses, building relationships. This article will highlight key […]

How to Write Effective Follow-Up Emails appeared first on NealSchaffer.com

Are Facebook Ads worth it today? Do they still have value in the face of constantly shifting audience demographics, growing privacy concerns, and ongoing advancements in ad technology? Let’s re-assess the advantages of advertising on Facebook among businesses. Through a thorough analysis of their benefits and drawbacks in today’s digital marketing and market conditions, this […]

Are Facebook Ads Still Worth It in 2025? A Comprehensive Analysis appeared first on NealSchaffer.com

In the fast-evolving world of digital marketing, staying ahead of SEO trends is crucial for success. One advanced strategy that has gained traction among seasoned SEO professionals is the implementation of topic clusters. This method not only refines the way content is structured but also enhances how search engines assess and rank your blog posts. […]

Topic Clusters: How to Create Them to Improve Your SEO appeared first on NealSchaffer.com

The role of visuals should not be underestimated, especially in electronic commerce. The online market grows every day. High-quality ecommerce photography has become an essential part of every successful digital marketing strategy. A good ecommerce photo shoot does more than showcase your product. Its goal is to tell stories, evoke emotions, and compel actions without […]

Trending Techniques: Staying Ahead of the Curve in Ecommerce Photography appeared first on NealSchaffer.com

The dynamics of e-commerce marketing have changed on a considerable level in recent years. The majority of online retailers and ecommerce businesses keep finding ways to skyrocket their revenue, customer retention, ecommerce sales, and even market share. One of the most prominent ways to achieve the same was email strategy. Now, this is not about […]

9 Killer Ecommerce Email Marketing Strategies for Maximizing ROI appeared first on NealSchaffer.com

The marketing technology (martech) industry evolves at rapid speed, with new martech trends constantly emerging and transforming the field. It is crucial to keep an eye on cutting-edge technologies and the newest approaches to improve your marketing strategy and martech stack. Business owners who are ready to embrace innovation will always end up with a […]

The Main Trends in Martech for 2025: Market Size, Opportunities & Analytics appeared first on NealSchaffer.com

Entrepreneurs have the flexibility to decide which optional aspects they want to spend their time on. For instance, crafting a distinctive tagline for your business or creating an advertisement for your product or service are all choices that may yield advantages. However, it’s important to note that these options are not universally recognized as guaranteed […]

How to Create a Facebook Business Page in 12 Easy Steps appeared first on NealSchaffer.com

TikTok started taking the world by storm in 2018, growing to become one of the most popular and fastest-growing social media applications in only a few years. Today, TikTok has 1.1 billion monthly active users creating, sharing, and watching content. This rapid growth has given rise, among other things, to TikTok creators (TikTokers), a new […]

How Much Do TikTokers Make in 2025? Here are the Deets. appeared first on NealSchaffer.com

Are you struggling to achieve satisfying results from on your content strategy? Rest reassured, you are far from being the only one. Content is King. But, surprisingly, still only 57% of businesses have a content marketing strategy implemented. And even those who have a strategy often can’t figure out how to set up an effective […]

7 In-Depth Content Marketing Tips [+ Real-Life Examples] appeared first on NealSchaffer.com

As the amount of content you produce grows, keeping track of it, how it performs, and the value it provides to your users is crucial. Conducting a content audit can help you navigate your strategy to create content more effectively and efficiently. A content audit is vital to any content marketing strategy that aims to […]

How to Perform a Complete Content Audit for 2025 appeared first on NealSchaffer.com

If blogging is how you go about generating website traffic and leads, do you always have enough compelling blog post ideas that will help you fill your editorial calendar? This article will make it simple for you to complete this loophole in the content development process and help you creating more compelling content to help […]

67 Best Blog Post Ideas to Get More Traffic and Leads appeared first on NealSchaffer.com

With so much content out there, yet so much content that needs to be created on a regular basis, content optimization only becomes more important in order to effectively maximize visibility and engagement. With content saturation plaguing almost every niche, content optimization has become a key factor for online success. It is not enough to […]

7 Best Content Optimization Strategies for 2025 appeared first on NealSchaffer.com

With so many new ways to reach customers, is email even relevant? The answer is yes. Email marketing might be one of the oldest forms of digital marketing, but it is still a powerful tool in a marketer’s toolbox. Despite strategies like social media, SEO, and PPC, it remains one of the top platforms for […]

8 Best Email Marketing Best Practices for 2025 appeared first on NealSchaffer.com

SEO is a game-changing tool in the modern era, offering countless opportunities to share your message with customers and prospects around the globe. Utilizing specific keywords can be one of the most powerful strategies for gaining visibility online. In order to carry out effective SEO keyword research and determine which words you should use in […]

SEO Keywords: What They Are & 4 Reasons They’re Important appeared first on NealSchaffer.com

Being one of the most-used platforms by marketers, Facebook has nearly 3 billion monthly active users, making it a marketing goldmine. With so many active users available, the platform has great potential to attract more eyeballs and encourage engagement with your brand. That is why finding the best time to post on Facebook can be […]

When Is The Best Time To Post On Facebook In 2025 appeared first on NealSchaffer.com

With more of us buying more online, you’re probably curious as to how to make money with ecommerce. After all, ecommerce is expanding in every direction possible. On its way to becoming an inseparable part of customer experience, it is anticipated to make up 24% of retail sales worldwide by 2026. With more and more […]

10 Ways How to Make Money with Ecommerce Today appeared first on NealSchaffer.com

If you’ve come here to learn how to edit TikTok videos, you are not alone! The world has taken notice of TikTok, a social media network well-known for its brief video content. It’s no surprise that it has grown to be very popular among users of all ages given its almost endless stream of enjoyable, […]

How to Edit Videos on TikTok Like a Pro: 5 Actionable Tips appeared first on NealSchaffer.com

Successful personal or corporate branding on Instagram starts with photos that captivate audiences. It is rewarding to create Instagram photos that are stylistic and interactive across wider audiences. You do not need to be a professional to create stunning images for use on your page.  You only need a smartphone with a powerful camera and […]

15 Tips How to Edit Instagram Photos Like a Pro Influencer appeared first on NealSchaffer.com

As the digital world continues to evolve, there is one thing that will remain crucial to your website’s success — its ability to rank high on search engines. Today, we’ll open up the playbook to share the most efficient link building strategies with you. But before getting started, let’s clarify that you won’t be hearing […]

7 Best Link Building Practices in 2025 appeared first on NealSchaffer.com

Do you keep wondering how to grow your business, create loyal fans, and drive demand on Facebook? If yes, then keep reading this Facebook marketing strategy guide! Facebook and the idea of growing your business on this social media platform started a long time ago. However, Facebook has gone through a lot of changes ever […]

Facebook Marketing Strategy: The Complete Guide to the 12 Best Strategies appeared first on NealSchaffer.com

As the fourth most-used social platform, Instagram is a goldmine for businesses of all scales. With millions of monthly active users, Instagram is a powerful channel for raising brand awareness and generating sales. Nearly 80% of marketers have used Instagram as their campaign channel. They agreed that Instagram has helped them reach billions of potential […]

12 Instagram Video Ads Tips for 2025 appeared first on NealSchaffer.com

Are you starting a blog or website? Then, you must have already read 100s of articles on the best SEO practices and, indeed, feel like losing your mind after absorbing too much information.  SEO is not something that you can easily decode. There are over 200 factors that impact SEO, and search engine algorithms are […]

What are SEO Backlinks? Why are They Important? And Where Can We Get Them? appeared first on NealSchaffer.com

The explosion of the TikTok platform has forced many content creators to reconsider their strategy. While almost all of them previously devoted hours and hours to making long-form tutorial or explainer videos, we are seeing more and more short-form content as attention spans dwindle and creators find it allows them to produce a greater quantity […]

YouTube Shorts Monetization: What You Need to Know appeared first on NealSchaffer.com

SEO marketing, short for Search Engine Optimization, is the process of improving your website’s visibility for major search engines like Google. It is one of the oldest ways of digital marketing that spawned as a natural result of companies like Yahoo and Google. As these search engines became the most popular way to search for […]

What is SEO Marketing? 9 Tips to Make It Work For Your Company appeared first on NealSchaffer.com

If you’re looking for a new way to reach potential customers, TikTok Live is a great place to start. The platform allows brands to go beyond just advertising their products — it gives them an opportunity to build relationships with their audience.  However, when you’re a total beginner and want to connect with your followers […]

How to Go Live on TikTok: The Ultimate Guide appeared first on NealSchaffer.com

Are you thinking to start a blog to earn money online? Looking for blog niche ideas that might make you money earlier rather than later? But, what if you choose a blog niche that’s too specific that it gets you zero traffic and no income? And if you choose a blog niche that’s very highly […]

13 Most Profitable Blog Niche Ideas For 2025 appeared first on NealSchaffer.com

Optimizing your webpage for improved search engine ranking is a never-ending process. Search engines like Google constantly change their ranking metrics, and you must constantly refine your content to match these requirements. Data suggests that you can get up to 748% return on investment within nine months with in-depth keyword research and at least eight […]

On-Page SEO: How to Best Optimize the 4 Main Factors to Increase Search Engine Rankings appeared first on NealSchaffer.com

Today, writing blogs is one of the most commonly used marketing strategies to give a boost to your website traffic. But it was not the case earlier as blogs came into existence some years back in the early 1990s. In the beginning, people mostly used blogs as online diaries to share their day-to-day experiences. However, […]

What is Blog Marketing? How Can It Work for Your Business? appeared first on NealSchaffer.com

TikTok, the short-form video platform owned by Bytedance and known as Douyin in China, has been around for a while. But it wasn’t until April 2019 that TikTok really started to blow up in the US. TikTok’s success in the US has been driven by a few things. First, it’s become an outlet for brands […]

8 Easiest Ways How To Make Money on TikTok in 2025 appeared first on NealSchaffer.com

While podcast directories like Spotify, Apple Podcasts or Google Podcasts provide easy ways to distribute your episodes, these platforms have their drawbacks when it comes to your building, growing, and monetizing your podcast. That’s why creating a podcast website can be a smart move for your show. A website can give you a lot of […]

A Complete Guide to Creating a Great Podcast Website appeared first on NealSchaffer.com

TikTok, the popular short-video platform, has become a hub for content creators and influencers looking to showcase their talent and reach a wider audience. The key to TikTok success lies in appearing on the coveted “For You” page, which is the platform’s algorithmically generated feed of recommended videos. This page is where users discover new […]

Here is How to Get On the TikTok For You Page in 2025 appeared first on NealSchaffer.com

Regardless of your business, industry or niche, a great process to have in your arsenal is mastering an SEO audit. Even if it’s a minimal, quick process or full-scale audit, the results are sure to pay off. Following an actionable SEO audit from start to finish is the first step (of an ongoing process) that […]

How to Perform Your Own 9 Step SEO Audit appeared first on NealSchaffer.com

You hear a lot of talk about SEO, but looking at the stats, one could say that WordPress SEO is extremely important as well. Let’s begin with WordPress’ popularity. Do you know that WordPress powers 43% of all websites?  That means that WordPress manages more than one-third of the Internet! Because of these statistics, many […]

WordPress SEO: 31+ Best Practices for Improving Your Ranking appeared first on NealSchaffer.com

If you’re wondering how to get more views and clicks on your YouTube videos, you need a stellar YouTube thumbnail. In fact, it’s non-negotiable.  After all, you’ve invested significant time, creative energy, and money to create a beautiful YouTube video with all the bells and whistles. After watching it for the millionth time, you upload […]

YouTube Thumbnail Best Practices: The Definitive Guide appeared first on NealSchaffer.com

The SEO and content marketing community are full of chatter as of now about Google’s Helpful Content update. The update started rolling out on the 25th of August 2022 and will take about two weeks to be fully implemented.  Every time Google updates its algorithm in a significant way, content marketers and SEO specialists worry […]

What is SEO Content? 8 Tips for Creating Content That Ranks for 2025 appeared first on NealSchaffer.com

In the present scenario, social media marketing is at the forefront of helping brands and businesses prosper like never before. This happens because it is the main medium for budding brands to gain new and meaningful leads. Platforms like Twitter have become a go-to social media platform for brands and run ad campaigns to target […]

Twitter Advertising: 18 Tips to Set You Up For Success appeared first on NealSchaffer.com

If you’re looking for TikTok video ideas, you’ve come to the right place for the right reason! As you know, TikTok burst onto the global stage during the pandemic and now boasts more than one billion monthly active users around the world. In the United States, TikTok reaches more than 50% of the adult population, […]

17 TikTok Video Ideas That Will Skyrocket Your Engagement appeared first on NealSchaffer.com

Do you need a Twitter account for yourself or your business? There are still lots of businesses that don’t have a Twitter account, and because they don’t they’re missing out. The good news is that it’s very easy to get an account set up and ready to go, in just a matter of minutes. Here’s […]

How To Create A Twitter Account In 5 Easy Steps appeared first on NealSchaffer.com

Effective communication and networking with business individuals is a crucial marketing strategy. Emailing is a great way to achieve this. Marketing experts consider it one of the most efficient ways to communicate with people, especially in the marketing industry.  In most cases, this cold email strategy successfully gets the job done by connecting with people. […]

10 Tips for Getting Quick Responses to Your Cold Emails (with Templates) appeared first on NealSchaffer.com

If you want to grow your presence in social media going forward, you need to learn how to grow your TikTok account. It has become that important. TikTok is the world’s third-largest social media site. It currently boasts over a billion active users and is on track to surpass 1.8 billion TikTok users by the […]

9 Proven Ways How To Grow Your TikTok Account appeared first on NealSchaffer.com

The messages in Facebook ads are snippets of conversation that businesses use in their voice to inform their customers about the goods and services. The aim is to reach the people that matter the most for commercial success. Based on the messages, advertisers design campaigns that have goals, which are called advertising objectives.  For instance, […]

How to Advertise on Facebook in 10 Easy Steps appeared first on NealSchaffer.com

One of the basic foundations of a website’s SEO best practice is meta tags. When building a new website, you’ll find yourself setting up different types of meta tags for SEO. To develop optimized web pages, you need a good understanding of what meta tags are, their importance to SEO, best practices in creating them, […]

The 6 Meta Tags That Can Help Improve Your SEO appeared first on NealSchaffer.com

Long gone are the days when marketing encapsulated just TV advertisements and colorful billboards on the side of the road. So then, what do people do nowadays if they don’t watch TV and look out the window or listen to the radio whilst in traffic? That’s why it’s important to understand the potential that digital […]

45 Digital Marketing Tools Any Business Needs to Be Successful appeared first on NealSchaffer.com

Email marketing is one of the oldest forms of digital communication. In 1978, Gary Thuerk sent the first email blast to 400 recipients promoting DEC machines, which resulted in $13 million worth of sales. Since then, email marketing has become an indispensable tool in every marketer’s tool belt, and rightfully so. In this article, we’ll […]

What is Email Marketing, Why Use It, and 13 Strategies for Success appeared first on NealSchaffer.com

If you don’t know what TikTok is, chances are, you’re so out of the loop. Or you live under a rock. Or don’t have access to mobile phones. Because, let’s face it, daily, TikTok has been changing how we use social media.  TikTok isn’t just a social platform anymore. It has become the trend leader, […]

How Much Does TikTok Pay Content Creators and Influencers? appeared first on NealSchaffer.com

In today’s age, just about everyone is on some form of social media. And one of the most popular sites for sharing content is Youtube. With more than 2 billion unique monthly visitors, Youtube is undoubtedly one of the biggest platforms out there. We all know that Youtube is a great resource for watching videos, […]

How to Make a YouTube Video in 6 Easy Steps (for Beginners) appeared first on NealSchaffer.com

Want to bring qualified prospects to your store without paying thousands in ad spend? This complete Shopify SEO guide and checklist is what you need to read. First things first, why invest in SEO?  The SEO drum has been beating for so long that people have begun to turn deaf to it. Comparisons like SEO […]

Shopify SEO Checklist: 11+ SEO Tasks to Increase Store Sales without Paid Ads appeared first on NealSchaffer.com

Most social media tools just focus on one simple task; for example, scheduling social media content or collecting all of your social media statistics in one place. Social listening tools, even though their application on your social media channels may seem straightforward at first glance, have huge potential to be used for different purposes. With […]

13 Best Social Listening Tools for Business appeared first on NealSchaffer.com

One of the world’s most extensive social media networks is TikTok, and its base of over 1 billion users is rapidly rising, estimated to be 1.8 billion users by the end of the year. The number looks colossal but this is no fluke. There are reasons why people became so addicted to the app.  The […]

How To Add A Sound To TikTok And 6 Tips To Make It Go Viral appeared first on NealSchaffer.com

A good marketer’s skills can only take you so far. These days, if you want to achieve content marketing success, you have to use content creation tools. Luckily, there are plenty of free content curation and marketing tools to leverage today. While there are many tools that claim to “do it all,” the truth of […]

28 Free Content Marketing Tools to Radically Boost Your Results appeared first on NealSchaffer.com

TikTok is thriving as a social media platform. Being the most downloaded app of the year gives it a great advantage over the competition. The app has more than 1 billion global active monthly users, which is a convincing number for any content creator to jump in and start producing.  In this article, we will […]

15 Legit Ways How to Get More Views on TikTok appeared first on NealSchaffer.com

If you’ve never heard of TikTok, you’ve probably been stuck in a black hole! Kidding aside, TikTok is the hottest social media platform on the face of the Internet right now.  True, Facebook, Instagram, and YouTube are still the market leaders in terms of the number of users. But TikTok has recently surpassed Facebook and […]

How To Unfollow on TikTok (Without Them Knowing) appeared first on NealSchaffer.com

Timing is everything. And that’s especially true when it comes to Twitter.  Because you have only a small window to catch your audience’s attention. Miss that window and your Tweet could completely flop, regardless of how great it is.  So, knowing the best times to post on Twitter is critical if you want to squeeze […]

The Best Times to Post on Twitter in 2025: The Surprising Answer appeared first on NealSchaffer.com

While most business run Facebook Ads, have you considered running TikTok Ads? TikTok is a marketing channel that too many business are overlooking. It’s proven phenomenally popular as a source of entertainment for a global audience. But it’s also a valuable marketing platform—if you know how to use it. Our TikTok Ads Guide will help […]

TikTok Ads Guide: 7 Steps to Get Started (and 6 Opportunities You Don’t Want to Miss Out On) appeared first on NealSchaffer.com

Instagram was once a photo-sharing app. Now, the platform has grown into an ideal channel for marketing. They came with a handy feature, especially for influencers and marketers: Instagram Insights. Instagram Insights help you understand who your followers are, what content they engage with the most, and when your audience is most active on Instagram. […]

Instagram Insights: 10 Things to Learn from Them to Improve Your Marketing appeared first on NealSchaffer.com

As TikTok becomes the latest trendy social network, marketers are increasingly trying to join the channel. Many gen Zs use it for entertainment, creating an excellent opportunity for businesses to sell their products. Also, the algorithm and exposure of TikTok allow you to reach a far larger audience than you could on most other platforms. […]

6 Tips To Help You Find The Right TikTok Influencers appeared first on NealSchaffer.com

YouTube has clearly become one of the most rapidly growing digital platforms. In the last few years, vlogging and YouTube marketing have become increasingly popular. Organically building your YouTube channel can help you reach a greater audience and bring attention to your brand in an intriguingly short amount of time. Just like the famous saying […]

11 Tips on How to Grow Your YouTube Channel in 2025 appeared first on NealSchaffer.com

Why does everyone want to learn how to get followers on TikTok? It’s not rocket science. TikTok is now one of the largest social media networks in the world. In 2022, it reached over a billion active monthly users. Not only that, but it remains one of the fastest-growing platforms, especially among young people. The […]

From Starting to Going Global: 5 Amazing Secrets for How to Get Followers on TikTok (for Brand New Accounts) appeared first on NealSchaffer.com

There is a lot that we can learn from looking at Facebook ad examples, and when we apply them to the power of retargeting, the sky is the limit in terms of our Facebook ads ROI. The reasoning is simple: Did you know that 96% of your website visitors leave without buying because they are […]

11 Powerful Facebook Ad Examples for Your Next Retargeting Campaign appeared first on NealSchaffer.com

With the advent of the internet, many things have been revolutionized, and marketing is no exception. In this era, advertising has evolved for the better. More than ever, a producer can easily market the goods and services offered by his brand to the required audience instantly. Many thanks to the numerous social media platforms at […]

12 Tips on How to Run a Viral Video Contest appeared first on NealSchaffer.com

Once deemed a platform purely for youngsters wanting to have fun sharing goofy dance videos, TikTok is now being used by many professionals as a powerful lead generator. It’s time that realtors open up and explore the potential that TikTok for real estate can have for their business. With over a billion monthly active users, professionals […]

TikTok for Real Estate Agents: 9 Tips to Get Started appeared first on NealSchaffer.com

These days, one of the essential components of any marketing strategy is a solid social media strategy plan.  With over 4.6+ billion social media users worldwide, there is a vast potential market that every business can harness. Sadly, most businesses fail to harness the full potential of social media because they lack an effective social […]

9 Steps to Build an Effective Social Media Strategy for 2025 appeared first on NealSchaffer.com

Hand-in-hand with growing online competition, you always need to make sure that your SEO methods are aligned with current best SEO practice. As digital marketing progresses, new and better techniques have arisen. While SEO strategies and actionable steps are not rocket science if applied carefully, to stand out from your competition and rank higher in […]

11 SEO Best Practices to Follow in 2025 appeared first on NealSchaffer.com

So, what are the best times to post on social media in 2025? It is one of the most common questions many marketers come across. There is no specific answer to this question. You can’t say this is the best time to post on social media due to the ever-changing routines of the people on […]

What REALLY are the Best Times to Post on Social Media in 2025? appeared first on NealSchaffer.com

Hashtags are currently used and recognized by billions of people worldwide, and they should be an integral element of everyone’s social media strategy. When launching a campaign, releasing, or marketing a product or service, hashtags are proven to get outstanding engagement. If you don’t use hashtags, your content will be lost in a flood of […]

7 Clever Ideas How to Use Twitter Hashtags for Your Brand appeared first on NealSchaffer.com

Social advertising is the new instrument of choice for marketers. Starting as a communication medium, global platforms like Facebook have evolved into a profitable marketplace. Hence, modern businesses are trying to utilize Facebook to create a sales channel for their e-commerce business. Ad targeting on Facebook can be a game changer for you if you […]

Facebook Ads Targeting: The 3 Options You Have And 8 Tips To Maximize Them appeared first on NealSchaffer.com

One of the most significant aspects of a decent Instagram profile is the bio. Your bio summarizes everything you do on Instagram and gives your page visitors a quick impression of what your page is about. That’s why a well-written Instagram bio is essential in targeting the right audience and growing your Instagram organic following.  […]

10 Elements of the Perfect Instagram Bio appeared first on NealSchaffer.com

Keyword research, link building, meta titles and meta descriptions: these are the first things that come to mind when talking about SEO. Of course, they are extremely important on-page elements and help you drive organic traffic. Though, they’re not the only areas of improvement you should be worried about. What about the technical part? Your […]

Technical SEO: The 15 Technical Aspects of Search Engine Optimization That You Need to Know appeared first on NealSchaffer.com

With over 1 billion registered and 386 million active users, Twitter is one of the most popular social media platforms that can be truly beneficial for your business marketing worldwide.  Twitter can boost your brand awareness, allow you to communicate with the right customers, and build trust with them. And most importantly grow your brand’s […]

12 Ways How to Get More Followers on Twitter appeared first on NealSchaffer.com

Is your business still on the sidelines about investing in TikTok marketing? If you’ve turned on the news recently, you’ve probably heard of TikTok and TikTok for Business. Indeed, the app is so popular that it has been making waves not only in the cultural sphere but in the political world as well. This sort […]

TikTok Marketing: 5 Reasons Why, 5 Strategy Tips How, and 5 Examples to Help You Master the Channelfont appeared first on NealSchaffer.com

Email marketing is still one of the best ways to reach customers and convince them to buy from you. However, writing a good marketing email is an art, and it all starts with the subject line. That’s what’s going to tell the customer who you are, what you do, and what you have for them.  […]

10 Top Tips To Write Convincing Email Subject Lines That Get Opened appeared first on NealSchaffer.com

LinkedIn – a gold mine for some, a rickety ride for others. Well, there’s one thing about this professional networking platform. You can love it or hate it, but you definitely can’t ignore it. From helping you connect with other professionals within your industry to landing your dream job, LinkedIn transforms careers. With features that […]

7 LinkedIn Background Photo Ideas To Inspire Your LinkedIn Profile appeared first on NealSchaffer.com

What are social media aesthetics? Essentially, it’s everything that makes your brand unique and original. It’s in how often you post and what colors you choose for your visuals. It’s about your fonts and policy for working with comments. It’s in the essence and mood of your brand.  A unique social media aesthetic is crucial […]

7 Tips on How to Develop Your Own Unique Social Media Aesthetic appeared first on NealSchaffer.com

Getting more views on YouTube videos can seem like an impossible task, especially when you’re just starting your channel.  While other creators in your niche are getting hundreds of thousands or even millions of views, you get ten or twenty, a couple hundred if you’re lucky. Clearly, your videos are not getting in front of […]

15 Useful Tips on How to Get More Views on YouTube Videos appeared first on NealSchaffer.com

If you’re looking for SEO tips, you are in the right place, as one of the easiest things you can do to rank better is to be better cognizant of SEO best practices while writing your quality content. This type of SEO content writing is absolutely necessary for any business, from a small business to […]

What is SEO Content Writing? 27 Tips to Help You Adapt Your Writing Style to Better Rank appeared first on NealSchaffer.com

Email marketing can be one of the most beneficial marketing strategies for brands of all shapes and sizes…when it’s done right.  If you manage to curate an email list of engaged and interested customers, both new and existing, then email marketing gives you a direct line to their inbox. If your email list struggles to […]

7 Best Ways to Build an Email List (From Scratch) appeared first on NealSchaffer.com

SEO is quickly becoming the cool kid in the digital marketing block. Optimizing SEO now falls on the top of every online marketer’s list. However, as familiar as you may be with a solid SEO marketing campaign, you may be neglecting one critical element – online video marketing. By the year 2012, the average human […]

Video Marketing SEO: 11 Ways to Optimize Your Video for Search appeared first on NealSchaffer.com

Interested in knowing how bloggers get paid? Everyone online is looking for a way to earn a full-time income and even bloggers are trying to figure out how to best monetize their blog. That’s why when we talk about making passive income online, the first suggestion you get from many people is to start a […]

The 11 Best Ways Bloggers Can Get Paid $$$ appeared first on NealSchaffer.com

With over 1.3 billion users worldwide, you can put Instagram on top of any list of popular social networking sites. Instagram is an excellent platform for small businesses to reach their potential customers and increase engagement with them.  Most users spend approximately 29 minutes a day on Instagram, thus promising you great reach if the […]

11 Amazing Free Ways to Promote Your Instagram Account appeared first on NealSchaffer.com

You don’t have to sit and wait staring at your watch to publish that Instagram post at the prime hour. Now, You can seamlessly manage your account and get the best results by simply scheduling posts for Instagram like you do for other social networking sites. The best thing is that you don’t even have […]

10 Reasons Why It’s Best to Schedule Instagram Posts from Your Computer (and How to Easily Do So) appeared first on NealSchaffer.com

Clever content promotion is vital to the growth of any online business, and marketing strategies must find innovative ways to set their brands apart from others. Sometimes looking at what other brands are doing to attract the attention of consumers can provide you some brilliant content promotion ideas. With that in mind, here are 12 […]

12 Content Promotion Ideas to Supercharge Your Digital Marketing in 2025 appeared first on NealSchaffer.com

Based on recent SEO statistics, 55.24% of pages on the Internet lack any backlinks at all. This only shows the need for more SEO campaigns to focus on getting more backlinks for websites.  Link building helps in two ways. First, in improving the site’s search performance by ranking their important pages targeted for industry keywords.  […]

11 Actionable Link Building Strategies For 2025 and Beyond appeared first on NealSchaffer.com

What is the Return On Investment (ROI) of social media? And can social media ROI really be measured? These are questions that I have received while speaking for more than a decade, questions that I hoped to have answered back in 2013 when I published Maximize Your Social.  For many businesses, though, calculating social media […]

Social Media ROI: The EASIEST Way to Calculate the Impact of Social Media on Your Business appeared first on NealSchaffer.com

Whether you want to become an influencer through blogging or launch a blog for your business, I often get asked: How much does it cost to start a blog? You might be surprised to hear this, but you can start a blog for nothing through several different blogging platforms. As long as you don’t mind […]

How Much Does it Actually Cost to Start a Blog in 2025? appeared first on NealSchaffer.com

Email marketing has stood the test of time as one of the best marketing options available, there are few (if any) companies that have blackballed email marketing efforts. Instead, it has stood the test of time over and over and continues to be a core marketing channel for brands and industries worldwide.  Thanks to the […]

The 10 Most Important Email Marketing Benchmarks to Know for 2025 appeared first on NealSchaffer.com

Every business already knows about the benefits of social media marketing. While developing a social media profile can be done within minutes, the challenge begins in carefully managing the brand’s online presence to tap into a significant portion of the market and turn them into paying customers. In order to so, social media often needs to […]

5 Ways To Use Facebook Groups For Business Marketing appeared first on NealSchaffer.com

If you think social media is nothing more than people sharing pictures and videos, then you need to take a step back and rethink your marketing strategy. These platforms have emerged to become one of the most marketing powerful tools for a brand, and that is why I have selected some social media strategy examples […]

12 Social Media Strategy Examples to Empower Your Marketing appeared first on NealSchaffer.com

Social media remains one of the most influential sources of information for the majority of people worldwide. Some fade, like Google+, if you even remember such a network, while others become increasingly popular, like TikTok or Instagram. Nevertheless, since the world has become mobile-first, everyone can now generate and share content in a matter of […]

5 Ways to Leverage Social Media Analytics for Your Business appeared first on NealSchaffer.com

In 1976, Richard Dawkins coined the word ‘meme’ in his book The Selfish Gene to explain how ideas evolve and are shared across different cultures. When the Internet connected different corners of the world, this exchange of cultural artifacts became much faster and a lot more efficient. It’s hard to pinpoint when exactly the modern […]

Meme Marketing: It’s Time to Take Memes Seriously. Here’s the Why and How. appeared first on NealSchaffer.com

Since almost all marketing campaigns and social media strategies are intrusive and just suddenly pop out of nowhere, opt-in email marketing puts your business in a good light with your customers.  Being intrusive and sending different unsolicited marketing campaigns can do more harm than good for your business.  Sure, it’s putting your products or service […]

Opt-In Email Marketing: What is It and How to Do It the Right Way (with 7 Examples) appeared first on NealSchaffer.com

Through constantly copying other social media platforms innovating, Instagram remains at the top of the social media marketing hierarchy because of its engaging features for creating viral content, and an epic feature known as Instagram Reels might just be its best yet.  Before the Reels launch, features like IGTV, Instagram Stories, Shoppable Posts, and Instagram […]

How to Use Instagram Reels for Business: The Definitive Guide appeared first on NealSchaffer.com

If you’re involved in social media marketing, you might have wondered if there is more than one way how to calculate engagement rate. In fact, you might be wondering what engagement rate really means and what value it has in the greater scope of your marketing. Engagement is that overused word you’re tired of hearing […]

How to Calculate Engagement Rate in Social Media: The Definitive Guide appeared first on NealSchaffer.com

Do you dream of becoming famous? Do you want to be well known in your school, group of friends, or neighborhood? Do you wish to go viral on the internet? Or perhaps your goal is to become a social media influencer. If this sounds like something that interests you, then fear not! This blog will […]

How to Become Instagram Famous in 12 Easy Steps appeared first on NealSchaffer.com

If you are involved in Facebook marketing, it is critical for you to understand what a Facebook VPN is and why it exists. Whether you’re trying to promote your brand to a country where a VPN is necessary or you happen to be on a business trip where you can’t access Facebook, VPNs are an […]

Facebook VPN: How to Unblock Facebook Wherever You Are appeared first on NealSchaffer.com

Blogs are a big business. What were once small corners of the internet to find like-minded users and share content are now multi-million dollar operations. Blogging has become a career choice for many, and there are an increasing numbers of full-time bloggers. So, just how exactly can you monetize a blog? Monetizing a blog takes […]

How to Monetize a Blog in 2025 (4 Proven Ways) appeared first on NealSchaffer.com

Keeping a blog is more than just telling the world what you like. By posting useful information online, you attract many readers who become your customers in the modern digital age. When you gain a considerable community of followers on your blog, you can earn money from promoting your own products or publishing partners’ content […]

12 “Secrets” to Writing High Quality Content for Your Blog appeared first on NealSchaffer.com

Digital marketing is a career field that attracts many people due to many reasons. Jobs in it are often interesting to do and also can bring you a high and stable salary. Another big reason why this field is so popular among job seekers is that it is ever-changing, meaning that there is, and always […]

The 12 Most Useful Digital Marketing Skills to Invest in For Your Future appeared first on NealSchaffer.com

Each time you post a photo on Instagram, you add a caption. Creating a caption, small as it is, requires writing. Looking around you today, it may seem as though people are not writing anymore, but most people write on a daily basis! Captions and other short-form writing is alive and well. With as many […]

Here’s How to Structure a Blog Post for Both Readers and Search Engines appeared first on NealSchaffer.com

As soon as you start typing “is email…” in the Google search bar, you immediately get two suggestions. The first one is “is email marketing dead”, and the second – “is email marketing effective”. So, apparently, the topic is controversial. But if you conduct some research, the answer to the first question becomes crystal clear: […]

Email Marketing for Small Business: A Comprehensive Guide appeared first on NealSchaffer.com

Everyone who has to deal with content in any of its manifestations knows that content is the key to everything in digital and social media. Whether we are talking about a blog, website, or even creating social media content, if the delivered information is fresh and engaging, it will attract the audience and become a […]

8 Examples of What Qualifies As Evergreen Content – and 10 Examples of What Doesn’t appeared first on NealSchaffer.com

With the mainstream emergence of social media marketing platforms, some experts have jumped the gun to declare email marketing dead. This claim can’t be any further from the truth. Despite being one of the oldest forms of modern marketing, email marketing is still alive…and (pardon my French) kicking butt. But it all depends on how […]

How to Create the Perfect Content for Your Email Marketing appeared first on NealSchaffer.com

If you have an online store and aren’t using Instagram Stories to promote it, you’re missing out on countless opportunities to outshine the competition. Since launching in 2016, the Stories feature has become one of the most indispensable Instagram tools in any brand’s arsenal, providing many effective ways to boost engagement, drive sales and otherwise […]

8 Ways How to Use Instagram Stories for Online Store Promotion in 2025 appeared first on NealSchaffer.com

As a website or blog owner, you need your business page to get to the top of Google rankings and reach as many people as possible. One way to gain recognition and reach your target audience is through SEO (search engine optimization). SEO can seem like an impossible mountain to climb, so let me help […]

11 Easily Implementable SEO Tips for Beginners appeared first on NealSchaffer.com

If you yield any type of online influencer or are already dabbling in affiliate marketing, you’ll want to learn how to become an Amazon influencer and cash in on arguably the largest online marketplace in the world which has only gotten bigger since the coronavirus pandemic. Not so long ago, you might recall when Amazon […]

How to Become an Amazon Influencer – A Step-By-Step Guide appeared first on NealSchaffer.com

If you want to engage in social media, you need to have a social media strategy. If you want to use social media to market your company, you need to have a marketing strategy in order to most effectively use social media for marketing. Whether you have a formal strategy written down or not, here […]

The 9 Fundamental Social Media Marketing Tips You Must Follow for Business Success appeared first on NealSchaffer.com

YouTube is the second largest search engine worldwide. This is because people nowadays consume more video content either to entertain themselves or have their problems solved. Every day video content marketers launch their YouTube channels and create and upload videos in various niches to meet the demands of their target audience.  However, YouTube video optimization […]

YouTube Video Optimization: Simple Tricks Beginners Can Implement To Rank Their Videos appeared first on NealSchaffer.com

Instagram is at the top of the social media food chain, and every IG ninja knows that hashtags are the real deal. Hashtags can make or break your exposure on Instagram; they are that powerful. If you want to stop being invisible on Instagram, you must learn how to use Instagram hashtags properly – and […]

8 Powerful Ways How to Use Instagram Hashtags for More Exposure appeared first on NealSchaffer.com

SEO is vital for your eCommerce website if you intend to survive. Relying on PPC advertising alone can be expensive, and your sales funnel will probably dry up once you switch off the ads. The goal of SEO is to get your web pages to rank highly on SERPs (search engine results pages).  Ecommerce SEO […]

The Ultimate Guide to SEO for eCommerce Websites appeared first on NealSchaffer.com

A platform that started as a place to find the latest DIY ideas and recipes has now turned into a major search engine for shopping.  With almost 459 million active users on the platform, Pinterest is one of the best places to sell your products. Interestingly, one data point suggested that 47% of their users […]

How to Sell on Pinterest: A Complete Guide for Beginners appeared first on NealSchaffer.com

The right search engine optimization (SEO) strategy can help you to reach your ideal audience through local search results on Google, Yelp, Bing, and more. General SEO strategies perform well generally, but if your focus is a local one, you’ll want to follow the advice of local SEO tips like the ones I will cover […]

7 Local SEO Tips For Small Business Owners appeared first on NealSchaffer.com

Want to improve your email open rate?  However well written your emails are, if you can’t convince people to open them, your email marketing success will be limited. In this guide, we walk you through 12 ways to improve your email open rate.  Why Improve Email Open Rates? The answer to this question may seem […]

12 Ways How to Improve Your Email Open Rate appeared first on NealSchaffer.com

It’s no surprise –– our lives have changed dramatically this past year due to the pandemic. Everything from how we work, how we shop, to how we interact with others has transformed in more ways than one. However, one thing remains the same after all this: content consumption. Especially when it comes to videos.  But […]

8 Types of Social Media Videos Your Company Should Create Right Now appeared first on NealSchaffer.com

If you’re new to the term ‘content marketing’, it is likely that you might have a vague idea of what it is but are not too sure how it really works. If that’s the case, you’re not alone! Making a conctent marketing plan and making it work isn’t all that easy. However, with a little […]

7 KPIs To Measure Your Content Marketing Performance appeared first on NealSchaffer.com

When we become immune to a drug from overuse, doctors either increase the dosage or use an alternative. And in the case of advertising, branded content is that alternative. As our disdain for the endless conveyer belt of advertising infused information grows, brands need an innovative strategy to engage consumers without leaving them feeling sold […]

What Branded Content is. What it’s Not. And How to Get it Right appeared first on NealSchaffer.com

Social media is all about the content. But if you don’t do social media content creation right, you are bound to fail. What value are you providing? Marketers often question: Why is my engagement low? How do I better connect to my audience? Well, a good content strategy is the key to a successful social […]

The Ultimate 7-Step Guide to Social Media Content Creation appeared first on NealSchaffer.com

Facebook is flooded with people! With 2.6 billion active users on Facebook, it is now a popular and the most used social media network. I am sure that a moment where you search for somebody on Facebook and can’t find them is rare.  And here is the good part. This has brought excitement among the […]

9 Ways to Enhance Your Facebook Ads ROI appeared first on NealSchaffer.com

When it comes to marketing, it’s natural to think of customer acquisition. However, loyalty marketing revolves around customer retention. By catering for your existing customers and keeping them happy, you can ensure they come back again and again for repeat purchases. For a café, loyalty marketing might be as simple as offering customers a free […]

Definition of Customer Loyalty in Marketing appeared first on NealSchaffer.com

For businesses that run online, it is important to keep a handle on everything, including the need to monitor website content changes. Online businesses need to control what content was added to their websites, whether it’s the images, pages, posts or other files. Especially when you manage dozens of websites that have a lot of […]

3 Simple Ways to Monitor Website Content Changes and Regain Control of Your Domain appeared first on NealSchaffer.com

Where Social Media Meets E-Commerce = Social Commerce As you likely already know, China is the world’s largest market for E-commerce. Don’t believe it? Goldman Sachs predicted that China’s total E-commerce market will reach over USD $1.7 Trillion by 2020. Contrast this with the United States where the market is only expected to reach USD […]

The Top 3 Social Commerce Platforms in China  appeared first on NealSchaffer.com

We all know that you need to build your personal brand. It’s the key to success. Networking should be a priority for all of us. Even if you feel that you don’t require a network at the moment, you must understand that establishing a network is essential in the current business world. However, business networking is really too […]

How to Network Effectively for Your Personal Brand appeared first on NealSchaffer.com

Blogging is one of the best ways to showcase your expertise and spread the word about your business. It is a great way to connect with your target audience and engage them in what you do, creating strong relationships with them and effectively converting them into loyal customers. If you blog on a website you […]

5 Things to Keep in Mind to Use LinkedIn as a Blogging Platform appeared first on NealSchaffer.com

Having a website and social media accounts are both necessary to get your business noticed. To stay in touch with potential clients email blasts and newsletters are your best avenue of communication. You have a sign-up form on your website, but where else can you add your subscription form to stay in touch and generate […]

How to Add an Email Subscription Facebook Sign Up Form appeared first on NealSchaffer.com

If you think social media marketing strategy for nonprofits is a lot of sound and fury signifying nothing, think again. Ever hear the old advertising adage that folks need to see/hear something at least 7 times before they notice it? Our airspace is so congested these days I wouldn’t be surprised if folks today must […]

The 9 Signs of a Successful Social Media Strategy for Nonprofits appeared first on NealSchaffer.com

Employee advocacy has become a buzz word in today’s digital world due to the rise of social media landscape. Social media opens up a new world of advocacy opportunities for modern marketers. For example, online reviews can make or break any businesses today. Many companies are beginning to leverage employees’ personal social channels for evangelizing […]

10 Stats That Prove the Importance of Employee Advocacy appeared first on NealSchaffer.com

Want to promote your Instagram more? Are you struggling to get more Likes for your Instagram photos? Have you ever thought about what the most liked Instagram photos have in common? Believe it or not, the only way to become more popular on an image sharing site like Instagram is – better images! Regardless of your […]

5 Things the Most Liked Instagram Photos Include appeared first on NealSchaffer.com

Before I teach you how to create a Medium account, let me first answer the why. As any business owner should know, the trick from being a small business to a successful empire is simply exposure Online advertisements. Live events. Word of mouth. Social media. These are all ways that get people to start recognizing […]

How To Create A Medium Account appeared first on NealSchaffer.com

Is Social Media still important and should you bother? If you’ve just started a business and put together the social media profiles for your company brand on different networks, then I’m sure your mind is filled with questions like: “How do I get followers and likes?” “How to drive traffic to your website using social […]

How to Drive Traffic to Your Website Using Social Media in 8 Different Ways appeared first on NealSchaffer.com

You’ve connected on LinkedIn. Now what? How many of us can honestly say that we even know, let alone have a relationship with, any more than a small fraction of our connections on LinkedIn? I’m ashamed to admit that I do not. Sending a personalized connection request can help in establishing a meaningful relationship right […]

You’ve Connected on LinkedIn. Now What? appeared first on NealSchaffer.com

What are the top Chinese social media networks? Every day, companies are looking to reaching new audiences through social media marketing. But in China, knowing where to start can become a challenge in and of itself, especially if you don’t understand which Chinese social media networks are popular and which aren’t. This will provide marketers […]

The Top 5 Chinese Social Media Networks appeared first on NealSchaffer.com

In all of my posts about Instagram, I spend a lot of time explaining what you should do to see success. Whether it’s Instagram best practices or tips and shortcuts, there are a lot of ways to use Instagram effectively. However, there are a lot of things you might be doing which will actually hinder […]

What NOT To Do On Instagram appeared first on NealSchaffer.com

If you spend quite a number of hours on Facebook, Twitter or any social networking sites, I’m sure you’ve stumbled-upon social media contests before. I love seeing how businesses are using contest to promote their business, especially brands that I’m already a fan of. I participate in most of them and it turns out that […]

6 Benefits of Social Media Contests: Understanding the Advantages appeared first on NealSchaffer.com