Instagram Stories offer one of the most powerful yet underutilized opportunities for brands, entrepreneurs, and content creators to connect with their audience in real-time. The platform may have once existed primarily as a means of sharing your personal life, but the business community has taken it by storm and integrated it into the standard suite […]

29 Creative Instagram Story Ideas to Drive Engagement in 2025 appeared first on NealSchaffer.com

Choosing the right social media platform matters. As brands stretch their resources across multiple channels, understanding where to focus matters more than ever. TikTok and Instagram stand as two giants in the visual content space, each offering unique opportunities and challenges. Many marketers make a critical mistake when approaching these platforms. They treat TikTok and […]

TikTok vs Instagram: Key Differences and How to Maximize Your Content on Both appeared first on NealSchaffer.com

Instagram reposting presents a strategic opportunity. When executed properly, sharing user-generated content (UGC) can significantly enhance your brand presence while building community. Many marketers, however, struggle with maintaining a consistent brand voice when integrating others’ content into their feed. I’ve observed countless brands damage their carefully crafted image through improper content curation. The right reposting […]

How to Repost on Instagram Without Diluting Your Brand Authority appeared first on NealSchaffer.com

Instagram presents one of the most powerful platforms for connecting with customers. With over 2.11 billion monthly active users, the opportunity to reach your ideal audience is enormous. But simply posting content doesn’t guarantee visibility. The platform’s algorithm changes have made organic reach more challenging than ever. This is where boosting comes in. Boosting transforms […]

When and How to Boost an Instagram Post for Maximum Impact appeared first on NealSchaffer.com

As you well know, eye-catching video content is critical for reaching target audience and boosting audience engagement. Regardless of the video post you’re trying to make, the right editor can make all the difference. These animation tools equip you with all sorts of advanced features that will help you create videos with ease. I tried […]

15 Cool Instagram Video Editors to Up Your Reels Game appeared first on NealSchaffer.com

Finding the right users on Instagram can be a game-changer for businesses looking to discover potential customers, influencers, or even brand ambassadors. With millions of profiles, searching manually can be overwhelming. Thankfully, there are Instagram user search tools designed to help you locate and connect with the right people more efficiently. Based on my Fractional […]

Top 5 Instagram User Search Tools to Discover Customers, Influencers, and More appeared first on NealSchaffer.com

Instagram has over two billion users and high engagement rates, making it a great blogging platform with a focus on aesthetic pictures for people who want to start blogging and reach a broader audience of potential followers. Whether you plan to use Instagram as the main platform for your blog or as a complementary tool […]

How to Start Blogging on Instagram and Make Money: Tips and Strategies for Success appeared first on NealSchaffer.com

Although much of the advice involving Instagram accounts focuses on follower counts and growing popularity, an Instagram shop is increasingly popular and important to use the platform to make sales. Instagram shopping is no longer reliant on links embedded in your bio; instead, your products can be sold directly on the app, with payment methods […]

How to Sell on Instagram in 7 Easy Steps appeared first on NealSchaffer.com

If you want to succeed on Instagram, you need full insight into relevant metrics. By utilizing Instagram analytics tools, you can learn more about competitors, your content engagement, and the viability of your long-term strategy. But before you can start using these Instagram analytics tools, you need to understand Instagram metrics and their importance to […]

13 Killer Instagram Analytics Tools (and the Critical Metrics to Measure) appeared first on NealSchaffer.com

If you’re running giveaways on Instagram, you should be using an Instagram giveaway picker. These tools allow you to randomly select winners for your giveaways, saving you time and increasing the transparency of the entire process. In this article, I’ll go through the best programs within this category, explain what separates them from the field, […]

Best 11 Instagram Giveaway Pickers appeared first on NealSchaffer.com

Instagram is where influencer marketing went mainstream. With a huge base of active users that includes many types of influencers, Instagram has become a central platform for not just influencer marketing but social media marketing in general. This makes it an excellent platform from which to reach your target audience.  For all of Instagram’s potential, […]

Instagram Influencer Marketing: The Complete Guide appeared first on NealSchaffer.com

Everyone loves Instagram and the community of 2 billion monthly active users is proof. The competition is high and people get bombarded with new content and accounts from all the sides, so users have to be creative to grab the attention of their target audience, especially if they use Instagram for business growth. Your Instagram […]

Best 25 Instagram Bio Ideas to Help Improve Yours (with Examples) appeared first on NealSchaffer.com

Instagram success is not a simple matter of gaining followers and garnering a few likes and shares. Instagram is first and foremost a content-driven platform, which makes it essential to create content that compels engagement and involvement, and keeps you top of mind in an increasingly bogged-down digital landscape. While you may be posting every […]

11 Most Engaging Instagram Post Ideas to Boost Your Algorithm Game appeared first on NealSchaffer.com

Instagram follower exporter tools are a category of simple apps that can help your social media marketing campaigns. While they aren’t as intuitive and comprehensive as full SMM platforms, they still serve a specific function. As the name implies, they allow you to create lists of account followers as well as people you follow on […]

Instagram Follower Export Tools: 6 Ways to Get a List of Your IG Followers appeared first on NealSchaffer.com

With over two billion active users, Instagram is an effective social media platform for companies focused on reaching their target demographic in the most efficient way. Anyone with access to the internet can create an Instagram account for free, and people spend a huge chunk of their time on social media, so Instagram is easily […]

How to Create Instagram Ads that Convert: 7 Cost-Effective Ways appeared first on NealSchaffer.com

Using AI-generated Instagram posts is a fantastic way to save money and time. With the right software, you can create captions and images within seconds, thus streamlining your social media creation. On top of that, many of these tools also have scheduling and analytical features, allowing you to squeeze even more value out of them. […]

13 Robust AI Instagram Post Generators I Recommend appeared first on NealSchaffer.com

Instagram has long been a place to share your ideas through pictures and, more recently, videos and Instagram Reels. With success, it has become harder and harder to get your content noticed. As with websites, on Instagram, you need to make your content visible to people who want to find it. While people that follow […]

The 15 Best Instagram Hashtags Generators in 2025 appeared first on NealSchaffer.com

If you’re one of the 70% of companies marketing on Instagram, you’ve probably been searching for tools that can help you gain an extra edge through desktop publishing, grid preview, hashtag analysis, and general Instagram metrics to help you understand what is and isn’t working. Let’s now get started looking at some of my recommended […]

The Top 20 Instagram Tools You Need for Successful Marketing appeared first on NealSchaffer.com

Like any other type of content nowadays, Instagram captions can be generated with AI tools. Most of these apps are part of larger platforms, allowing you to create all sorts of content on top of social media posts. In this article, I’ll review some of the best programs on the market, their main features and […]

13 Effective AI Instagram Caption Generators appeared first on NealSchaffer.com

Computer-aided photography and retouching is not a new concept, especially on Instagram. In fact, the ability to both share photos and do innovative things with them is one factor that made Instagram wildly popular. However, just as with writing, the rise of AI is changing the visual content landscape. These days, chatbot technology has led […]

The Instagram AI Trend: What It Is and How to Do It appeared first on NealSchaffer.com

There are tons of blog posts out there about Instagram statistics for 2025. I don’t intend to add to the noise, but I think that there is some data that is important for every marketer to understand to maximize their marketing. These are the statistics that I bring up in my speeches and classes, so […]

31 Definitive Instagram Statistics for 2025 You Should Know – and Why appeared first on NealSchaffer.com

As algorithms and common practices change, so too does how to reach your target audience. In spite of all of the changes that have occurred in recent years regarding how Instagram works, and how brands and companies can reach their followers, there are clear, simple ways to make sure you are getting more followers, increasing […]

15 Best Ways How to Get More Followers on Instagram in 2025 appeared first on NealSchaffer.com

There’s no question that people love Instagram. Its ubiquity has made published photographers of many people, and now everyone is sharing their daily lives. At the same time, businesses have found that Instagram for business can be very effective at driving sales. This is true whether you leverage the platform primarily for Interacting with customers, […]

How to Use Instagram for Business: 23 Actionable Strategies for 2025 appeared first on NealSchaffer.com

Successful personal or corporate branding on Instagram starts with photos that captivate audiences. It is rewarding to create Instagram photos that are stylistic and interactive across wider audiences. You do not need to be a professional to create stunning images for use on your page.  You only need a smartphone with a powerful camera and […]

15 Tips How to Edit Instagram Photos Like a Pro Influencer appeared first on NealSchaffer.com

As the fourth most-used social platform, Instagram is a goldmine for businesses of all scales. With millions of monthly active users, Instagram is a powerful channel for raising brand awareness and generating sales. Nearly 80% of marketers have used Instagram as their campaign channel. They agreed that Instagram has helped them reach billions of potential […]

12 Instagram Video Ads Tips for 2025 appeared first on NealSchaffer.com

Instagram was once a photo-sharing app. Now, the platform has grown into an ideal channel for marketing. They came with a handy feature, especially for influencers and marketers: Instagram Insights. Instagram Insights help you understand who your followers are, what content they engage with the most, and when your audience is most active on Instagram. […]

Instagram Insights: 10 Things to Learn from Them to Improve Your Marketing appeared first on NealSchaffer.com

One of the most significant aspects of a decent Instagram profile is the bio. Your bio summarizes everything you do on Instagram and gives your page visitors a quick impression of what your page is about. That’s why a well-written Instagram bio is essential in targeting the right audience and growing your Instagram organic following.  […]

10 Elements of the Perfect Instagram Bio appeared first on NealSchaffer.com

Is influencer marketing pricing as easy as simply finding your influencer and using an Instagram influencer calculator to calculate how much you should pay them? If only influencer marketing was that simple! Nobody questions the value of influencer marketing these days. After all, this successor to celebrity endorsements and user reviews has a proven track […]

How Much Should I Pay an Influencer? Testing Out 7 Instagram Influencer Pricing Calculators appeared first on NealSchaffer.com

No matter why you are on Instagram, at some point engagement becomes king. Individual members who don’t do advertising probably value engagement because it means that other people appreciate their content. Pictures are meant to be enjoyed, even if it’s just with close family and friends. On the other hand, people who want to become […]

The 7 Best Instagram Engagement Rate Calculators appeared first on NealSchaffer.com

One of the biggest challenges on Instagram is getting noticed. Being unique, especially if you want to be an influencer or promote your brand, isn’t always easy because the field is so crowded. However, it’s important to do something “brand forward” if you want to stand out on Instagram, whether it’s staying consistent with brand […]

The Top 15 Instagram Font Generators to Check Out appeared first on NealSchaffer.com

One of the ways in which influencers from all industries are trying to monetize their audiences and social media influence is through Instagram affiliate marketing. With Instagram becoming so popular globally and having an active and engaging audience, it is one of the top ways in which influencers can monetize their social media followings – […]

The Definitive Guide to Instagram Affiliate Marketing appeared first on NealSchaffer.com

With over 1.3 billion users worldwide, you can put Instagram on top of any list of popular social networking sites. Instagram is an excellent platform for small businesses to reach their potential customers and increase engagement with them.  Most users spend approximately 29 minutes a day on Instagram, thus promising you great reach if the […]

11 Amazing Free Ways to Promote Your Instagram Account appeared first on NealSchaffer.com

Instagram has added multiple features and sections over the years all of which offer a variety of marketing opportunities. One of the most effective (and yet often misunderstood) Instagram features is called “Highlights.” So what exactly are Instagram Highlights and how can they be used for your marketing? What Are Instagram Highlights? An Instagram Highlight […]

Instagram Highlights: 10+ Ways You Should Use Them for Your Marketing appeared first on NealSchaffer.com

You don’t have to sit and wait staring at your watch to publish that Instagram post at the prime hour. Now, You can seamlessly manage your account and get the best results by simply scheduling posts for Instagram like you do for other social networking sites. The best thing is that you don’t even have […]

10 Reasons Why It’s Best to Schedule Instagram Posts from Your Computer (and How to Easily Do So) appeared first on NealSchaffer.com

It is difficult to find a person who doesn’t have an account on Instagram as it is one of the most popular social networking platforms today. Such popularity makes many companies, shops, and organizations move to this space. However, one should be aware of algorithms that influence account success. These algorithms change often, so the […]

Here is How the Instagram Algorithm Works Today and How to Make It Work for YOU! appeared first on NealSchaffer.com

Through constantly copying other social media platforms innovating, Instagram remains at the top of the social media marketing hierarchy because of its engaging features for creating viral content, and an epic feature known as Instagram Reels might just be its best yet.  Before the Reels launch, features like IGTV, Instagram Stories, Shoppable Posts, and Instagram […]

How to Use Instagram Reels for Business: The Definitive Guide appeared first on NealSchaffer.com

Have you ever wanted to work with Instagram influencers, but worry they might have a community of fake followers? Are you looking for a fake follower count or fake accounts check for Instagram? Instagram influencers can be great for your brand. From expanding your audience to finding new ways to engage your current customers and […]

How to Find Out If An Instagram Influencer Has Fake Followers or Not appeared first on NealSchaffer.com

The growth of influencer marketing is driving more and more people to want to learn how to become an Instagram influencer. Now there is some powerful data that hints at what people can do to become more influential on Instagram and build their own unique influencer brand. It’s no surprise that influencer marketing is a […]

How to Become an Instagram Influencer? This 12-Step Guide with Data Will Help You appeared first on NealSchaffer.com

Do you dream of becoming famous? Do you want to be well known in your school, group of friends, or neighborhood? Do you wish to go viral on the internet? Or perhaps your goal is to become a social media influencer. If this sounds like something that interests you, then fear not! This blog will […]

How to Become Instagram Famous in 12 Easy Steps appeared first on NealSchaffer.com

We all know that social media algorithms favor recent content and will see how people engage with your content after you publish it. If a lot of people engage with your content, you will tend to get more impressions. If your content is greeted by the sound of crickets, it will also be noted. Timing, […]

When is the Best Time to Post on Instagram for the Maximum Engagement? appeared first on NealSchaffer.com

I’m willing to bet that at some point you’ve scrolled through Instagram, seen a post you like, read the caption, and somewhere in it the brand or person has written “head to the link in my Instagram bio to learn more.” Instagram is an excellent marketing tool, but like other social media networks, it does […]

Instagram Link In Bio: 10 Different Ways You Can Drive Traffic from Instagram appeared first on NealSchaffer.com

The secret to thriving on social media is creating relevant, engaging, and useful content for your target audience. When it comes to a visual social network like Instagram, if your Instagram posts aren’t attracting as many prospects or likes as you’d wish, it doesn’t mean that the quality of your photos or videos is poor. […]

Instagram Captions: 14 Tips on How to Optimize Them to Boost Engagement appeared first on NealSchaffer.com

If you have an online store and aren’t using Instagram Stories to promote it, you’re missing out on countless opportunities to outshine the competition. Since launching in 2016, the Stories feature has become one of the most indispensable Instagram tools in any brand’s arsenal, providing many effective ways to boost engagement, drive sales and otherwise […]

8 Ways How to Use Instagram Stories for Online Store Promotion in 2025 appeared first on NealSchaffer.com

Why does every business need an Instagram marketing strategy today? Not only is Instagram a social media network that marketers can’t afford to overlook anymore, being the second largest social network with over 1 billion users, the time has come to make it an integral part of every business’s marketing strategy, even B2B companies that […]

A 17-Step Plan to Launch (or Revise) Your Instagram Marketing Strategy appeared first on NealSchaffer.com

Marketing budgets are shifting to influencer marketing on Instagram, so it should come as no surprise that more and more social media influencers (and wannabe influencers) are wondering how to get verified on Instagram. Social Media Verification Currently, most prominent celebrities, politicians and athletes from all over the world are active on Instagram and make […]

How to Get Verified on Instagram – The Latest Advice and Analysis appeared first on NealSchaffer.com

How to monetize Instagram (or any social media) is a question that I get asked a lot. Since I recently appeared on a podcast talking about this, I thought I would provide you a slightly different, more comprehensive, and overall updated perspective from another post I wrote on the subject, entitled How to Make Money […]

How to Monetize Instagram? 14 Ways to Monetize Your Influence and Knowledge Today appeared first on NealSchaffer.com

We live in a world of technology, where social media has become a basic part of human life. With the latest gadgets and devices, one can easily access the web at little to no cost wherever we are in the world. In the 20th century, people didn’t have the sort of exposure to the Internet […]

How to Make Money on Instagram? Here’s 9 Different Ideas to Chew On appeared first on NealSchaffer.com

You might be thinking, “Instagram for real estate? Really?” Yes, really. Here’s why. Whether you’ve been a real estate agent for a year or a decade, your most important job is staying in touch with and building out your network. After all, you never know when a friend or relative needs to buy or sell […]

Instagram for Real Estate: A Complete Guide for Agents to Build Like, Know and Trust appeared first on NealSchaffer.com

Instagram is at the top of the social media food chain, and every IG ninja knows that hashtags are the real deal. Hashtags can make or break your exposure on Instagram; they are that powerful. If you want to stop being invisible on Instagram, you must learn how to use Instagram hashtags properly – and […]

8 Powerful Ways How to Use Instagram Hashtags for More Exposure appeared first on NealSchaffer.com

With nearly 1.5 billion monthly active users and second to only Facebook (excluding YouTube and WhatsApp), Instagram has become an ideal platform for e-commerce marketing. That’s because, over the years, Instagram has managed to attract influencers, brands and consumers into a single platform. When 60% of users come to Instagram to be inspired and discover […]

Instagram Shopping Features: A Step-by-Step Guide to Starting and Growing Your Online Store on Instagram appeared first on NealSchaffer.com

Every brand is striving for the attention of consumers on Instagram. Small businesses, influencers, restaurants, stores, bloggers, beauty brands, clothing lines, etc. often struggle and feel stuck due to a lack of followers and low engagement. Hosting a productive sweepstakes on Instagram is one of the most effective ways to increase followers, build brand awareness, […]

How to Do A Giveaway On Instagram in 12 Easy Steps appeared first on NealSchaffer.com

Want to grow your Instagram following from zero to 1000? Then, this article is for you! Why you should use Instagram to market your business? There’s no denying that Instagram offers plenty of opportunities for startups and small businesses. With a global user base of over 1 billion active users, it’s safe to assume that […]

How to Grow Your Instagram Following from 0 to 1000 Using These 6 Hacks appeared first on NealSchaffer.com

Are you attracting the right audience on Instagram? Do you know what type of content inspires them? Or what problems are they currently facing? If not, then you’ve probably learned the hard way that selling to a cold audience is EXTREMELY hard. But don’t worry. You’re not alone! We’ve come across many brand owners who have […]

How to Identify Your Instagram Target Audience and Turn Them into Customers appeared first on NealSchaffer.com

With Instagram’s popularity, many are now asking if it’s possible to and how to grow your email list with Instagram. While this might sound impossible, it isn’t, and it is a natural evolution of Instagram marketing. In the last few years, Instagram marketing has gained in popularity for two main reasons: the platform is constantly […]

7 Tested Ways How to Grow Your Email List with Instagram appeared first on NealSchaffer.com

You might know how to retarget your customer on Facebook, but do you understand the best practices for Instagram retargeting? Among the top frustrations for online marketers is losing potential customers amidst the purchase funnel. The internet is undoubtedly a distracting place, and potential customers visiting your site may leave items in their carts. This […]

Tips for Effectively Retargeting Customers Using Instagram appeared first on NealSchaffer.com

Believe it or not, Instagram is one of the most effective marketing tools these days. According to Instagram statistics, one billion people are active on the platform, 90% of them follow at least one business, and Instagram has the best interaction rates. With over 25 million businesses on the platform, the popularity of Instagram is […]

11 Tips on How to Get More Likes on Instagram Posts without Buying Them appeared first on NealSchaffer.com

Instagram is a popular marketing tool for businesses, especially due to its high engagement rates. But it can also be a confusing social media platform. I’m sure you know some accounts who get a lot of engagement regardless of what they post. And other accounts seem to go nowhere. The reality is, if you want […]

Tips and Tricks to Build a Seamless Instagram Content Strategy appeared first on NealSchaffer.com

Having an Instagram account doesn’t automatically mean that you’re going to get hundreds of thousands of followers, regardless of what the Instagram statistics say. It is not easy to grow Instagram followers. In fact, growth is going to be slow. But don’t be stressed yet. With these tips to grow Instagram followers, you will be […]

10 Tips on How to Grow Instagram Followers Today appeared first on NealSchaffer.com

There was a time when business owners relied solely on referral marketing. The “Word of Mouth” strategy was perfect for businesses operating in small communities where every customer could spread the word and attract other customers from the same town or city. Things changed during the 20th century when radio and television gave people access […]

8 Benefits to Advertising on Instagram appeared first on NealSchaffer.com

Competition is the key. And Instagram competition is no different. Even if you think you’re the only player in the game, somewhere, someone is doing the same thing as you do. So never underestimate the needs of the people, they are basically the same in every corner of the world. So if you’re the only […]

How to Spy On Your Competitors on Instagram in 4 Steps appeared first on NealSchaffer.com

Want to promote your Instagram more? Are you struggling to get more Likes for your Instagram photos? Have you ever thought about what the most liked Instagram photos have in common? Believe it or not, the only way to become more popular on an image sharing site like Instagram is – better images! Regardless of your […]

5 Things the Most Liked Instagram Photos Include appeared first on NealSchaffer.com

Are you using Instagram graphics to help market your business? Would you like to create branded images that boost awareness around your company simply by using apps to add graphics to photos? Creating the perfect Instagram graphics doesn’t mean you have to be a graphic designer or photographer, especially when you have the right tools. […]

14 Instagram Apps to Create Perfect Business Instagram Graphics appeared first on NealSchaffer.com

In all of my posts about Instagram, I spend a lot of time explaining what you should do to see success. Whether it’s Instagram best practices or tips and shortcuts, there are a lot of ways to use Instagram effectively. However, there are a lot of things you might be doing which will actually hinder […]

What NOT To Do On Instagram appeared first on NealSchaffer.com