Digital marketing delivers measurable ROI that traditional marketing methods struggle to match. SEO campaigns alone can achieve returns of up to 1,031% in specific industries. But comparing the effectiveness of digital and traditional marketing requires a systematic approach focused on specific, measurable metrics. This analysis breaks down six key performance indicators that provide a clear […]

Digital vs Traditional Marketing: 6 Key Metrics to Compare ROI in 2025 appeared first on NealSchaffer.com

The e-commerce world offers countless opportunities for businesses of all sizes. Two giants stand tall in this space: Amazon and Shopify. Each platform serves business owners in fundamentally different ways. Their distinct approaches to online selling can either accelerate your growth or limit your potential, depending on your specific needs. As someone who has guided […]

Amazon vs Shopify: Which E-Commerce Platform is Right for Your Business? appeared first on NealSchaffer.com

Create the Content Brief and Outline

How to Write a Blog Post: A Comprehensive Step-by-Step Guide for Beginners appeared first on NealSchaffer.com

If you’re still sending emails without video in 2025, you’re missing a key opportunity to differentiate, connect, and convert email clients. As a Fractional CMO working with brands that want measurable results, I’ve seen firsthand how powerful video can be in email campaigns. The challenge isn’t whether to use video; it’s how to do it […]

How to Use Video Email Marketing to Skyrocket Engagement and Conversions appeared first on NealSchaffer.com

The digital marketing funnel visualizes your customer’s journey. It maps their path from first discovering your brand to making a purchase. Every business needs this strategic framework to succeed online. As a Fractional CMO, this is the framework for which I help guide my clients. I also feature the digital marketing funnel and offshoots of […]

The Digital Marketing Funnel: A Step-by-Step Guide to Converting Leads Into Customers appeared first on NealSchaffer.com

Instagram Stories offer one of the most powerful yet underutilized opportunities for brands, entrepreneurs, and content creators to connect with their audience in real-time. The platform may have once existed primarily as a means of sharing your personal life, but the business community has taken it by storm and integrated it into the standard suite […]

29 Creative Instagram Story Ideas to Drive Engagement in 2025 appeared first on NealSchaffer.com

Starting an e-commerce website in 2025 is easier than ever—but how to build an ecommerce website that’s aligned with your brand, speaks directly to your ideal customers, and drives consistent growth? That takes strategy. As someone who’s helped businesses launch and scale from the inside as a Fractional CMO, I’ve seen the difference between launching […]

How to Build an Ecommerce Website in 2025 (Step-by-Step from a Fractional CMO) appeared first on NealSchaffer.com

As a Fractional CMO, I’ve worked with brands that obsess over their email marketing strategy—yet neglect the one category of email with the highest open rates, best deliverability, and most trust-building potential: transactional emails. You know the ones. Order confirmations, password resets, shipping updates, and subscription renewals. The kind of emails your customers expect—and often […]

The Strategic Power of Transactional Emails (And How to Use Them Right) appeared first on NealSchaffer.com

Pinterest stands at an interesting crossroads in the digital world. It looks like a social platform, with profiles, following, and sharing. But it works more like a search engine in many ways. This unique position creates both confusion and opportunity for marketers trying to categorize and leverage it effectively. This also helps to explain why […]

Is Pinterest Social Media? Understanding Its Role in Digital Marketing appeared first on NealSchaffer.com

Having worked with a leading provider of legal services as a Fractional CMO, I know firsthand that having a strong online presence can be essential to help law firms attract new clients. Plenty of lawyers I have known spend a lot of money on Google Ads to generate leads. Search engine optimization (SEO), on the […]

SEO for Lawyers: Ultimate Guide to Ranking Your Law Firm in 2025 appeared first on NealSchaffer.com

Most people who ask “how to do SEO” are either overwhelmed by the jargon or discouraged by the competition. But I’m here to cut through the noise. After helping dozens of brands grow their organic visibility as a Fractional CMO, I can tell you this: SEO isn’t magic, and you don’t need to have technical […]

How to Do SEO for Your Website (Even If You’re a Total Beginner) appeared first on NealSchaffer.com

Regardless of the times, email remains a powerful tool for connecting with audiences and driving conversions. As a seasoned marketer, I’ve witnessed firsthand the impact of well-crafted email campaigns. The problem is that it can be easy to run out of email marketing ideas after awhile… Let’s fix that. As I write about in Digital […]

Creative Email Marketing Ideas for Modern Marketers appeared first on NealSchaffer.com

Choosing the right social media platform matters. As brands stretch their resources across multiple channels, understanding where to focus matters more than ever. TikTok and Instagram stand as two giants in the visual content space, each offering unique opportunities and challenges. Many marketers make a critical mistake when approaching these platforms. They treat TikTok and […]

TikTok vs Instagram: Key Differences and How to Maximize Your Content on Both appeared first on NealSchaffer.com

If you’ve ever felt overwhelmed by LinkedIn’s search results or frustrated that your ideal client or connection seems buried under irrelevant profiles, you’re not alone. As a Fractional CMO, LinkedIn is a key channel I use to identify partners, engage decision-makers, and nurture opportunities. And while I don’t talk about it in my book Maximizing […]

LinkedIn Boolean Search Explained: Tips, Strings, and Use Cases for Business Growth appeared first on NealSchaffer.com

These days, content marketing isn’t just a buzzword — it’s the fuel that drives visibility, engagement, and sales. In a digital-first world, content has become the currency of social media, SEO, and even trust. Case in point: one study found that 70% of consumers prefer to learn about a brand through content like blog posts […]

Top 17 Content Marketing Platforms to Plan, Publish, and Scale in 2025 appeared first on NealSchaffer.com

The creator economy has opened remarkable opportunities for people who love making content. One area showing particular promise is UGC creation. The authentic voice of regular people using products has become marketing gold for brands. As someone who has worked with dozens of clients and spoken at hundreds of events, I’ve witnessed firsthand how user-generated […]

How to Become a Successful UGC Creator: Tips and Strategies appeared first on NealSchaffer.com

While affiliate marketing is not my main gig, I do generate 5 figures annually in affiliate revenue. As you can imagine, this comes from a variety of sources. Like other affiliate marketers, I blog, have a podcast and do YouTube videos. But, in addition to all of that, are you strategically using Facebook for affiliate […]

Maximizing Facebook for Affiliate Marketing: A Guide to Boosting Traffic and Conversions appeared first on NealSchaffer.com

If you’ve been searching for how to become a digital marketer, chances are you’ve already run into dozens of articles listing the same steps: take a course, get certified, apply for entry-level jobs. But if your goal is more than just getting hired — if you want to build a strategic, sustainable, future-ready marketing career […]

How to Become a Digital Marketer in 2025 (From Someone Who’s Hired and Trained Dozens) appeared first on NealSchaffer.com

Selecting the right e-commerce platform is a pivotal decision that can significantly impact your online business’s success. With numerous options available, the decision between deploying WooCommerce vs Shopify, two of the most popular choices, is something that most e-commerce marketers face at some point in their career. Each offers distinct features, advantages, and potential drawbacks. […]

WooCommerce vs Shopify: Pros, Cons, and Key Differences appeared first on NealSchaffer.com

Email marketing might not be the trendiest tool in digital marketing—but that’s exactly why it works. While the hype cycles push you toward the latest social platform or shiny content format, the smart long-term play is investing in assets you actually own. And aside from your website, your email list is the most valuable digital […]

15 Powerful Benefits of Email Marketing That Make It a No-Brainer in 2025 appeared first on NealSchaffer.com

Blog design is essential for success. It shapes how visitors experience your content and influences their actions. Poor design can drive away potential customers while effective design keeps them engaged and coming back. As someone who provides business value through strategic guidance, I’ve seen countless blogs fail due to design issues that could have been […]

Blog Design Best Practices: Tips for Making Your Blog Performance Better Than Ever Before appeared first on NealSchaffer.com

Instagram reposting presents a strategic opportunity. When executed properly, sharing user-generated content (UGC) can significantly enhance your brand presence while building community. Many marketers, however, struggle with maintaining a consistent brand voice when integrating others’ content into their feed. I’ve observed countless brands damage their carefully crafted image through improper content curation. The right reposting […]

How to Repost on Instagram Without Diluting Your Brand Authority appeared first on NealSchaffer.com

Let’s face it: running an ecommerce business today isn’t just about having a great product. It’s about how efficiently you run your store, how well you serve your customers, and how smart you are with your time and resources. And that all starts with having the right ecommerce tools in place. But here’s the problem […]

19 Must-Have Ecommerce Tools to Grow Your Online Store in 2025 appeared first on NealSchaffer.com

Email marketing is all about keeping in better touch with your customers. The bigger and more engaged your list becomes, the more revenue that can be generated for businesses in all industries. But how can you repeatedly engage with your users in an authentic, personalized, and helpful way? The answer is using a powerful feature […]

Drip Marketing Explained: How to Build High-Converting Email Campaigns That Work Automatically appeared first on NealSchaffer.com

Few things frustrate marketers more than seeing a Facebook ad campaign stall before it even gets started. You’ve spent hours crafting the perfect ad creative, targeted your audience with precision, and allocated your budget carefully—only to find your ad stuck in limbo, not delivering impressions or generating results. This scenario plays out daily for businesses […]

Facebook Ad Not Delivering? Here’s How to Fix Common Issues appeared first on NealSchaffer.com

When people talk about social media, YouTube often gets left out of the conversation—despite being the second most visited website in the world. As a Fractional CMO and someone who’s helped brands build deeper relationships through digital content, I believe the real question isn’t whether YouTube is social media, but how we’re leveraging it as […]

Is YouTube Social Media? Why the Answer Matters for Your Marketing Strategy appeared first on NealSchaffer.com

If you own an e-commerce store or you’re thinking about starting one, it’s important to think about how you’ll store and display the site data. After all, even the smallest e-commerce shop has product photos, descriptions, pricing information, inventory, and more. In other words, unlike simple websites focused on content creation like a blog, there […]

15 Best Ecommerce CMS Platforms (2025 Comparison Guide) appeared first on NealSchaffer.com

In a world where attention is fleeting and trust in brands is at an all-time low, there’s one form of content that continues to cut through the noise: user-generated content (UGC). In fact, 92% of consumers trust recommendations from others—even strangers—over branded content. UGC marketing taps into the power of that trust. It’s not just […]

What is UGC Marketing? The Ultimate Guide to User-Generated Content Strategies for 2025 appeared first on NealSchaffer.com

Instagram presents one of the most powerful platforms for connecting with customers. With over 2.11 billion monthly active users, the opportunity to reach your ideal audience is enormous. But simply posting content doesn’t guarantee visibility. The platform’s algorithm changes have made organic reach more challenging than ever. This is where boosting comes in. Boosting transforms […]

When and How to Boost an Instagram Post for Maximum Impact appeared first on NealSchaffer.com

Shopify has long been the go-to ecommerce platform for entrepreneurs and businesses looking to establish an online store. With increasing competition from platforms like WooCommerce, BigCommerce, and Squarespace, is Shopify worth it and still the best option in 2025? As a Fractional CMO who has worked with brands on ecommerce strategy, I’ll break down Shopify’s […]

Is Shopify Worth It in 2025? A Fractional CMO’s Take on Pros, Cons & Growth Potential appeared first on NealSchaffer.com

Everyone wants to glean insight from those one or two email marketing tips that can elevate your email campaigns to a new level, but sometimes that intel is hard to find. Email marketing operates like a private communications channel in a noisy digital world. When everyone else shouts through crowded social feeds, smart marketers whisper […]

12 Email Marketing Tips the Pros Don’t Want You to Know appeared first on NealSchaffer.com

Social media audits are critical for marketing success. They provide a structured approach to evaluate your social presence, identify problems, and uncover growth opportunities. Yet many businesses neglect this vital process, continuing with strategies that may no longer serve them well. A thorough audit is the difference between data-driven decisions and guesswork. This checklist will […]

The Ultimate Social Media Audit Checklist for Marketing Professionals appeared first on NealSchaffer.com

Platform choice shapes social media success. As social networks evolve, marketers face critical decisions about where to focus their efforts and resources. The battle between Twitter (now X) and Meta’s Threads has created new questions about which platform deserves your attention. Twitter vs Threads: Which should you devote your time to do? I’ve spent years […]

Twitter (Now X) vs Threads: A Comprehensive Comparison of Features and User Experience appeared first on NealSchaffer.com

Mom influencers are more than just social media personalities—they are community builders, entrepreneurs, and trendsetters shaping the way we see modern parenting. Whether they’re sharing real-life motherhood moments, business success stories, fitness tips, or parenting hacks, these influencers offer valuable insights and relatable content that resonates with millions. Based on my own experience in influencer […]

15 Must-Follow Mom Influencers Who Are Changing the Game in 2025 appeared first on NealSchaffer.com

Content marketing ROI matters. As marketing budgets face increased scrutiny, proving the financial impact of your content has never been more critical. With content marketing generating significantly higher ROI than traditional methods, tracking your returns is essential. The challenge isn’t just tracking content marketing metrics. It’s knowing which numbers truly matter and how they translate […]

Measuring Success: How to Calculate Content Marketing ROI Effectively appeared first on NealSchaffer.com

One of the biggest challenges in content marketing is the constant pressure to create new content. Whether you’re part of a team or running solo, publishing consistently can feel like an uphill battle—especially when your time is already stretched thin. Fortunately, you don’t always have to reinvent the wheel. While evergreen content and curated content […]

Repurposing Content: 15+ Smart, Time-Saving Methods to Multiply Your Content ROI appeared first on NealSchaffer.com

YouTube stands as a content creator’s gold mine. With 2.53 billion monthly active users, the platform offers unmatched potential to grow your audience and establish your brand. The problem isn’t understanding the potential: It’s often a lack of YouTube video ideas to implement. Let’s fix that. In my years advising businesses and content creators on […]

Top 10 YouTube Video Ideas to Boost Your Content and Attract New Subscribers appeared first on NealSchaffer.com

Crafting engaging tweets consistently is one of the biggest challenges for businesses, creators, and personal brands on X (formerly Twitter). With over 600 million active users and countless tweets posted every second, standing out requires a mix of strategy, creativity, and structure–not to mention consistency in your branding. But what if you didn’t have to […]

Unlock Twitter Success: Copy-Paste These 15 Tweet Templates appeared first on NealSchaffer.com

Creating content can feel like a daunting task, especially for beginners navigating the digital landscape. Nevertheless, content creation is an essential skill in today’s information-driven world, where compelling content can capture attention and drive engagement. Understanding the foundations of content creation is vital for anyone looking to make their mark online. With the right approach, […]

How to Create Content: A Step-by-Step Guide for Beginners appeared first on NealSchaffer.com

As someone who has been engaged in content marketing both for my own brand as well as on behalf of others as a consultant, I can confidently say that content marketing isn’t just another trend—it’s a proven strategy that drives real business results, with more than 70% of marketers understanding content marketing benefits and using […]

10 Powerful Content Marketing Benefits You Can’t Ignore appeared first on NealSchaffer.com

TikTok’s Green Screen feature transforms content creation. This powerful tool lets creators replace backgrounds with any image or video without complicated setups. Small businesses, marketers, and content creators can now produce professional-looking videos with minimal effort. Green Screen has become one of the platform’s most popular creative tools. It ranked as a top TikTok trend […]

TikTok Green Screen: How to Leverage This Feature for Creative Videos appeared first on NealSchaffer.com

Podcasting has exploded in popularity, with over 4 million podcasts and nearly 600 million listeners worldwide. But can you actually make money podcasting? I have been podcasting with my Your Digital Marketing Coach podcast (which originated as Social Business Unplugged and then became Maximize Your Social and then Maximize Your Social Influence before its current […]

How to Make Money Podcasting: 13 Proven Strategies appeared first on NealSchaffer.com

Starting a blog in 2025 is one of the best ways to share your passion, build an audience, and even create a profitable online business. But where do you start in creating a successful blog? In this step-by-step guide, you’ll learn how to start a blog from scratch, set it up the right way, attract […]

Blogging for Beginners: How to Start a Blog & Make Your First $1,000 appeared first on NealSchaffer.com

Did you know that less than 80% of legitimate emails actually reach their final destination? Email marketing is a very promising and effective way to sell goods and services. However, you can send a lot of emails and never get results if your emails aren’t delivered to recipients’ inboxes. Or, on a less drastic scale, […]

Email Deliverability Guide: 16 Best Practices to Reach More Inboxes appeared first on NealSchaffer.com

As I wrote about in Digital Threads, marketers who leverage user-generated content are seeing remarkable results. Did you know that 93% of marketing professionals report that UGC performs better than traditional branded content? This stark difference isn’t surprising when you consider how today’s consumers respond to authenticity. I hope to illustrate this by showing you […]

Creative UGC Examples: Top Ways to Leverage User-Generated Content for Marketing appeared first on NealSchaffer.com

Affiliate marketing is one of the most popular and effective ways to monetize a blog, offering bloggers the chance to earn scalable, passive income while promoting products they love. While it takes time, work, and patience, I can tell you from my own experience that it is definitely possible to generate a decent income from […]

Blogging and Affiliate Marketing: A Step-by-Step Guide to Monetizing Your Blog appeared first on NealSchaffer.com

Social media management goes beyond simply posting content. Most business leaders think of it as scheduling posts for Facebook or Instagram, but true management involves strategy, analytics, engagement, and much more. As social channels continue to evolve, the role of social media management grows increasingly complex and vital for business success. I’ve seen this evolution […]

What Is Social Media Management? Beyond Posting and Scheduling appeared first on NealSchaffer.com

Pinterest offers unique opportunities for businesses and content creators. With the right approach, you can build a substantial following that drives traffic, engagement, and even sales. Unlike other social platforms where content quickly disappears, Pinterest’s discovery-focused design gives your content a longer lifespan. I’ve seen firsthand how strategic Pinterest use can transform visibility for brands […]

How to Get Followers on Pinterest: Top Tips for Boosting Your Profile’s Reach appeared first on NealSchaffer.com

Branding is an integral part of marketing, and content is the currency of digital marketing. While content marketing and branding may initially seem like different strategies, they actually work best when they are combined. Done right, content marketing can strengthen your brand while building trust and creating a lasting impact.  What exactly is the relationship […]

How Content Marketing and Branding Work Together: Strategies to Strengthen Your Brand appeared first on NealSchaffer.com

Content creation can sometimes feel like drawing water from an empty well. We’ve all experienced that frustrating moment when inspiration seems to have abandoned us completely—staring at a blank screen, watching the cursor blink mockingly, and struggling to generate even a single worthwhile idea. As someone who advises businesses on their content strategy, I’ve seen […]

21 Fresh Content Ideas for When Your Creative Well Runs Dry appeared first on NealSchaffer.com

With all the benefits of influencer marketing, it’s no surprise that most up-and-coming ecommerce brands are experimenting with it. Established brands, too, have fully embraced influencer marketing, often leveraging affiliate networks to drive sales. But for many business owners, getting started with influencer marketing can feel overwhelming. Where do you find influencers? How do you […]

Shopify Collabs Explained: How to Grow Sales with Influencer Marketing appeared first on NealSchaffer.com

Your LinkedIn profile photo serves as your digital handshake on the platform that becomes the default website for most professionals. Because we are visual animals, your headshot creates that crucial first impression before you ever meet someone. Think about it – when you receive a connection request or check out a potential business partner’s profile, […]

LinkedIn Headshot Essentials: What to Wear and How to Pose for Your Best Photo appeared first on NealSchaffer.com

With all that is being said about SEO since the Google Helpful Content Update, the emergence of Google’s Search Generative Experience (SGE), and the growing influence of AI search engines such as Perplexity and ChatGPT search, search engine rankings and search engine optimization as a whole might be undergoing its biggest disruption since its inception. […]

My Favorite SEO Influencers I Recommend You Follow in 2025 appeared first on NealSchaffer.com

I always say that influencer marketing is the least understood yet most powerful type of marketing. I think that one of the reasons why this is the case is because business leaders and marketing executives fail to see the ROI of influencer marketing. I want to change that with this blog post. As influencer marketing […]

Influencer Marketing ROI: Understanding the Metrics That Matter appeared first on NealSchaffer.com

Did you know that nearly 70% of online purchases now happen on mobile? Or that more than 875 million people have bought from a Shopify-powered store while WordPress powers more than 40% of all websites? Choosing between Shopify and WordPress for your eCommerce store in 2025 is crucial—the right choice can skyrocket your sales and […]

WordPress vs Shopify: The Ultimate 2025 Comparison Guide appeared first on NealSchaffer.com

The numbers don’t lie. While TikTok offers unprecedented organic reach potential, approximately 80% of brands are failing to leverage this platform effectively. I’ve spent years helping companies navigate the complex social media landscape, and TikTok presents a unique challenge many marketers aren’t equipped to handle. Why does TikTok organic strategy stump so many professionals? The […]

TikTok Organic Strategy: Why 80% of Brands Fail (And How to Join the 20%) appeared first on NealSchaffer.com

Although blogging may not be the newest trend in digital marketing, it remains one of the most powerful ways to build an online presence. In fact, despite what some may say, blogging is far from dead—it’s evolving. If you’re serious about blogging in 2025, choosing the right blog hosting is one of the most critical […]

The 15 Best Blog Hosting Sites for 2025 appeared first on NealSchaffer.com

The influencer marketing landscape shifts rapidly. Strategic marketers must stay ahead of these changes to maximize their ROI and competitive advantage. As brands refine their digital approaches, understanding where influencer marketing is headed and staying ahead of the latest influencer marketing trends becomes crucial for planning effective campaigns. I’ve observed many businesses struggle to adapt […]

The 5 Influencer Marketing Trends You Can’t Ignore (and How to Adapt to Them) appeared first on NealSchaffer.com

Consumers today expect to see content tailored to their preferences, behaviors, and interests. 71% of consumers demand personalized experiences. Brands that fail to meet that expectation run the risk of losing engagement and sacrificing conversions among their audience members and customers. Content personalization offers a way for businesses to deliver highly relevant experiences, which can […]

Content Personalization in Digital Marketing: Why It Matters and How to Do It Right appeared first on NealSchaffer.com

B2B marketing automation has transformed from a nice-to-have tool into a mission-critical system for companies focused on growth in 2025. As a recognized industry authority with experience working with dozens of clients, I’ve seen how strategic automation can transform disjointed marketing efforts into streamlined, revenue-generating engines. The challenge today isn’t whether to implement marketing automation—it’s […]

The 2025 B2B Marketing Automation Playbook: Data-Backed Strategies That Work appeared first on NealSchaffer.com

In talking with clients about how they can use AI as part of their marketing, one area that might be the easiest to implement is that of installing an AI chatbot on your website. These chatbots were around before ChatGPT, and with advances in AI, these new AI chatbots have only become that much more […]

How to Create an Effective AI Chatbot Strategy for Your Business appeared first on NealSchaffer.com

Content marketing is now standard practice for most B2B companies. Teams crank out blogs, videos, social posts, and downloadable assets every day. Yet a critical question remains: Is all that content actually moving the needle for the business? Research shows that 45% of B2B companies plan to increase their content marketing budgets over the next […]

Is Your B2B Content Marketing Actually Driving Business Results? appeared first on NealSchaffer.com

Did you know that 90% of information transmitted to the brain is visual, making visual marketing essential for today’s brands? Visual content is no longer just an optional addition, as it has become the lifeblood of effective marketing in the digital age. In a world where attention spans are fleeting, and competition for consumer focus […]

15 Killer Visual Marketing Strategies for 2025 appeared first on NealSchaffer.com

LinkedIn is like a professional oasis in the middle of the noisy digital world. While other social platforms are packed with personal updates and random content, LinkedIn stands out as the place where business professionals come together to connect, share ideas, and build their reputation. But here’s the thing: even when people post thoughtful content, […]

How to Effectively Use LinkedIn Hashtags for Better Engagement appeared first on NealSchaffer.com

Nowadays, more than ever, video content is vital for enticing potential customers. Young generations, in particular, spend countless hours on social platforms, checking out viral YouTube, TikTok, and Instagram videos. Whether you’re a marketer, content creator, or business owner, having the right video editing app can make all the difference for your brand. In this […]

The 15 Best Free Video Editing Apps for the iPhone in 2025 appeared first on NealSchaffer.com

Content marketing is an essential tool for ecommerce businesses. Content marketing builds brand awareness, attracts visitors, and converts them into loyal customers. With the right strategy, ecommerce brands can leverage content to create meaningful customer experiences, improve search engine visibility, and ultimately drive sales. I have created a content marketing guide to explore effective content […]

Content Marketing for Ecommerce: Strategies to Boost Sales in 2025 appeared first on NealSchaffer.com

Email copywriting is more than just a series of words thrown together and sent out—it is a powerful tool that bridges your brand and your audience. With email marketing delivering an average ROI of $42 for every $1 spent, it’s vital to write emails that not only capture attention, but inspire action. Whether you’re a […]

Email Copywriting That Converts: 10 Definitive Tips appeared first on NealSchaffer.com

Marketing analytics has become essential. Today’s business environment demands decisions based on data, not just intuition. The right analytics tools transform raw marketing data into actionable insights that drive real results. As an educator and consultant in this space, I’ve seen firsthand how proper analytics implementation changes organizations. Companies that embrace data-driven decision-making consistently outperform […]

How Marketing Analytics Tools Can Transform Your Business Decisions appeared first on NealSchaffer.com

Selecting the right WordPress hosting provider can make or break your website’s performance, security, and growth. With so many options on the market, it’s essential to choose a host that aligns with your specific needs—whether you’re running a blog, an online store, or a business website. As someone who has had a self-hosted WordPress.org website […]

The 15 Best WordPress Hosting Providers (2025) appeared first on NealSchaffer.com

Have you heard of AI influencers? Even if you’re not into virtual AI avatars, you’ve probably come across the buzz. Like human social media stars, these digital personalities have taken over platforms like Instagram, TikTok, and YouTube. Some have even landed deals with major global brands, earning millions for their creators. So, what makes AI […]

15 AI Influencers Redefining Digital Marketing + Key Takeaways for Your Brand appeared first on NealSchaffer.com

LinkedIn used to have a profile level meter that would recommend best practices to help you fully flesh out your profile. For those that remember it, in order to achieve the 100% “all-star” status, you needed to have at least 3 LinkedIn recommendations. In other words, to have an outstanding profile, LinkedIn recommendations are mandatory, […]

15 Powerful LinkedIn Recommendation Examples That Stand Out appeared first on NealSchaffer.com

Choosing the right content management system (CMS) is a game-changer for businesses looking to build an impactful online presence. Whether you’re a small business owner, an e-commerce entrepreneur, or a blogger, the CMS you choose determines how easily you can create, manage, and scale your website. With countless options on the market, narrowing down the […]

The Only 3 Content Management Systems You Need to Know appeared first on NealSchaffer.com

Disclaimer: This blog post is sponsored by Adobe Express, but all opinions and experiences are 100% mine! As an Adobe Express Ambassador, I often get asked what are my favorite features of this awesome tool. Now, to be clear, I am a Fractional CMO, not a graphic designer, and I will often hire help when […]

7 Things I Love Most about Adobe Express appeared first on NealSchaffer.com

Formatting your blog post goes beyond just creating a visually appealing design. As AI-driven search engines increasingly influence how users find content, blog formatting must cater not only to human readers and traditional search engines, but also to large language models (LLMs). These AI tools process text differently, making structured, clear, and semantically rich formatting […]

How to Format a Blog Post with SEO and LLMs in Mind appeared first on NealSchaffer.com

Having been in the B2B sales space since 1995 and B2B social media space since 2008 when I launched my blog on LinkedIn followed by writing my first LinkedIn book in 2009, it has been amazing to see how the B2B social media marketing world continues to transform at a remarkable pace. As we look […]

The Future of B2B Social Media Marketing: Trends and Predictions for 2025 and Beyond appeared first on NealSchaffer.com

Finding the right ecommerce hosting solution is critical to the success of both smaller and larger stores. A reliable hosting provider ensures your business website works without a hitch. It reduces load times and introduces advanced security measures, both vital for customer satisfaction. I do understand that finding the right eCommerce hosting plan can be […]

15 Reliable Ecommerce Hosting Providers (2025) appeared first on NealSchaffer.com

Having helped a number of ecommerce businesses as a Fractional CMO, I know firsthand how important it is to speak the language of Excel.  What do I mean? When you are responsible for an ecommerce marketing budget, you need to be able to explain to your client—or boss—in clear numbers what your ROI looks like […]

Ecommerce Analytics: Key Metrics, Top Tools, Case Studies and Best Practices appeared first on NealSchaffer.com

Creating compelling blog titles is both an art and a science. Titles are your first opportunity to grab your target audience’s attention, entice them to click, and ultimately engage with your content. Without a strong title, even the most well-researched and beautifully written blog post may go unnoticed. The key to writing killer blog titles […]

How to Write the Perfect Blog Title: Proven Formulas and Expert Tips appeared first on NealSchaffer.com

The Chief Marketing Officer (CMO) role has never been more critical for business success than it is today. It’s a position that demands strategic vision, analytical precision, and cross-functional leadership. As organizations navigate increasingly complex markets, 80% of CEOs now view CMOs as critical to driving long-term growth. Yet despite this acknowledged importance, many organizations […]

What Does a CMO Do? A Look at the Chief Marketing Officer’s Role in Business Success appeared first on NealSchaffer.com

Keyword research is the cornerstone of a successful SEO strategy, but the sheer number of tools available can make it overwhelming to choose the right one. Whether you’re a beginner looking for free solutions or a seasoned marketer ready to invest in paid tools, the right keyword research tool can make all the difference. In […]

The 15 Best Keyword Research Tools in 2025 (Free + Paid) appeared first on NealSchaffer.com

I have been blogging since 2008 and started getting serious about my own YouTube channel more recently in 2022, so I often get asked this question of blogging vs vlogging. Both mediums have unique advantages and cater to different audiences, but both may not necessarily be right for your brand or even your niche. Let […]

Blogging vs Vlogging: Which Should You Do? appeared first on NealSchaffer.com

Twitter, now rebranded as X, remains a powerhouse in the social media landscape, offering unique opportunities for businesses, marketers, and brands to connect with a diverse and engaged audience. With 611 million monthly users and 250 million daily active users, this platform has cemented itself as a hub for real-time conversations, news, and trends. In […]

25 X / Twitter Statistics for 2025 to Guide Your Marketing Strategy appeared first on NealSchaffer.com

In the battle for market dominance, two metrics reign supreme: Share of Voice (SOV) and Share of Market (SOM). Understanding their relationship could be the key to unlocking your brand’s growth potential. I’ve seen firsthand how these metrics can make or break a marketing strategy. Let’s dive into what these crucial metrics mean and why […]

Share of Voice vs. Share of Market: What’s the Difference and Why It Matters? appeared first on NealSchaffer.com

The success of your website often begins with selecting the perfect WordPress theme. A well-chosen theme not only enhances user experience but also strengthens your online presence and can positively impact your search engine rankings. By aligning your design with the best WordPress themes, you set the foundation for a visually appealing, functional, and SEO-friendly […]

The 17 Definitive WordPress Themes to Consider for Your Next Site appeared first on NealSchaffer.com

I have been running a blog since 2008, so I have plenty of firsthand experience in blogging and recognize how excellent a platform it is for sharing ideas, promoting your business, and engaging with a wider audience. To make sure that your bases are covered, from having a proper privacy policy, to making sure you […]

Blogging Laws: What Every Blogger Needs to Know appeared first on NealSchaffer.com

In the last few years, and especially since the recent emergence of ChatGPT, numerous AI platforms have hit the market. Although previous SaaS products weren’t as sophisticated, these new AI-generated platforms rely on machine learning and predictive analysis for various tasks. Companies are using them to simplify their marketing processes, including competitive analysis, search and […]

13 AI Content Detector Tools (Free & Paid) I Recommend You Check Out – and Why appeared first on NealSchaffer.com

I don’t need to remind you that today businesses face more competition than ever. Getting your message in front of the right audience requires strategic thinking, technical know-how, and constant adaptation. Many business owners struggle with digital marketing while trying to run their core operations. This struggle leads to a critical question: should you hire […]

Why Hiring a Digital Marketing Expert Could Be the Game-Changer Your Business Needs appeared first on NealSchaffer.com

As you well know, eye-catching video content is critical for reaching target audience and boosting audience engagement. Regardless of the video post you’re trying to make, the right editor can make all the difference. These animation tools equip you with all sorts of advanced features that will help you create videos with ease. I tried […]

15 Cool Instagram Video Editors to Up Your Reels Game appeared first on NealSchaffer.com

Mass email marketing remains a powerful tool in a business arsenal in order to effectively reach their audience at scale. All too often, however, these types of emails wind up flagged as spam, and they never actually reach their intended recipients. Choosing the right tools can go a long way in making sure that emails […]

Mass Email Marketing: Top 10 Free Tools and Best Practices for Bulk Emailing appeared first on NealSchaffer.com

Short-form video platforms like TikTok and Instagram Reels are undeniably popular, but reliable platforms like YouTube remain essential for marketers and businesses. With the right plan and creativity, YouTube delivers exceptional results, backed by compelling statistics that showcase its lasting impact. These YouTube stats will help you unlock the platform’s full potential for your business. […]

25 YouTube Stats to Base Your Marketing Strategy On in 2025 appeared first on NealSchaffer.com

When clients approach me about improving their search visibility, Domain Authority (DA) consistently emerges as a focal metric. Understanding and strategically enhancing your website’s authority has become essential for achieving sustainable search performance. This guide breaks down the practical steps to increase your domain authority based on data-driven strategies that deliver measurable results. Whether you’re […]

A Practical Guide to Increasing Your Website’s Domain Authority for Better Rankings appeared first on NealSchaffer.com

Modern businesses can’t survive without marketing automation tools. This type of software is vital for streamlining email campaigns, allowing companies to create email contact lists, automate sending, and track analytics. By eliminating repetitive tasks, you will also be able to boost your marketing efforts. Whether you’re a large company or a small marketing team, you […]

15 Best Marketing Automation Tools to Streamline Your Strategy in 2025 appeared first on NealSchaffer.com

User-generated content (UGC) is truly revolutionizing advertising for businesses. Consumers have grown increasingly skeptical of more traditional types of advertising, and UGC ads have swooped in to deliver a more authentic and trustworthy format for advertisers. Through featuring actual customers and detailing their genuine experiences, companies can use UGC ads to better resonate with their […]

Why UGC Ads Are the Future of Advertising (and How to Use Them) appeared first on NealSchaffer.com

Facebook influencers have become a vital part of the digital marketing landscape, offering brands the opportunity to connect with targeted audiences in authentic and meaningful ways. As the largest social media platform, Facebook provides a unique environment for influencers to engage with communities, making it an essential channel for businesses aiming to boost brand awareness […]

Facebook Influencers: How to Find, Collaborate, and Have Success with in 2025 appeared first on NealSchaffer.com

Influencer marketing has evolved from an experimental channel into a cornerstone strategy for brands across industries. As the industry continues to shift, building successful influencer partnerships requires strategic thinking, data-driven decision-making, and authentic relationship development. In my role advising brands on their digital marketing strategies, the transformation of influencer marketing from simple product placements to […]

Influencer Marketing Best Practices: How to Build Successful Partnerships appeared first on NealSchaffer.com

If you want to be successful with your online business, you need to find the right theme for your website. This is especially the case for ecommerce websites hosted on Shopify: These Shopify themes might impact your ability to convert. Shopify themes are virtual templates that, when used right, can improve your brand image and […]

The 15 Best Shopify Themes (Free & Premium) for eCommerce Success in 2025 appeared first on NealSchaffer.com

Twitter (officially called X, but I still prefer calling it Twitter) is still one of the best platforms for building a personal brand. Among other things, it provides huge value for users who want to quickly engage with their audience and share quick updates. Unfortunately, managing your tweets and maximizing their reach can be challenging. […]

13 Twitter Extensions for Google Chrome to Help You Tweet Better appeared first on NealSchaffer.com

Blogging was once little more than a personal hobby. Over the years, however, it has evolved from that small hobby to a thriving industry, with countless opportunities to generate income. In 2025, the possibilities for making money by blogging are more diverse than ever! Thanks to advancements in technology, new monetization methods, and the growing […]

Top 7 Ways How to Make Money Blogging in 2025 appeared first on NealSchaffer.com

Social media marketing has evolved into a complex ecosystem of diverse strategies and approaches. With approximately 5.17 billion social media users worldwide, the opportunity for business growth through social channels has never been greater. However, this vast landscape demands a strategic approach to social media strategy that aligns with your specific business objectives and target […]

The 6 Different Types of Social Media Marketing: Find the Best Fit for Your Brand appeared first on NealSchaffer.com

If your website is running on WordPress, you know how hard it can be to customize landing pages and the layouts of other important elements of your website. While many still do hire web developers to customize their WordPress installations, more and more companies use WordPress page builders to create websites in-house. A lot of […]

The 15 Best WordPress Page Builders for 2025 appeared first on NealSchaffer.com

When I wrote The Age of Influence, the definitive book on influencer marketing, a few years ago, the word “collaboration” was not commonly used in the industry. Many brands opted to treat influencers as programmable ad units, and terms and conditions were usually imposed on any influencer marketing campaigns being carried out. Fast forward to today, […]

Influencer Collaborations: How to Build Powerful Partnerships appeared first on NealSchaffer.com

The quote tweet, though sometimes controversial and misunderstood, is a powerful Twitter feature. It lets your retweet cut through the noise, adding extra perspective that benefits both your followers and your relationship with the content creator. Understanding how to quote tweet can help you make the most of Twitter. A key advantage of quote tweets […]

Mastering Quote Tweets: How to Quote Tweet with Comments for Maximum Engagement appeared first on NealSchaffer.com

As someone who has been blogging since 2008 and making money from my website since 2008, I often get asked how to monetize a website. To be honest, many blogs don’t understand the potential revenue streams that they can create or focus on one or two of many different strategies. You see, strategic website monetization […]

How to Monetize Your Website: 13 Strategies to Start Generating Revenue Today appeared first on NealSchaffer.com

Email tracking software is essential for businesses looking to improve their email marketing campaigns, monitor sales outreach, and understand customer engagement. With the right email tracker, you can see who opens your emails, which links they click, and even how many times they revisit your message. In this guide, I will cover the top 15 […]

15 Best Email Tracking Software to Enhance Your Sales & Marketing appeared first on NealSchaffer.com

Take it from a content creator: It’s hard to create compelling content without using some type of specialized tool. Creators use various types of software to speed up their production process, increase engagement with their community, and even increase rankings for their contenrt within search engines.  As someone who publishes new blog posts several times […]

Best 20 Content Creation Tools Every Creator Should Know appeared first on NealSchaffer.com

As a social media marketer and marketing consultant, I’ve been using Twitter since 2008 and have seen Twitter’s evolution into the site now known as X. Some things stay the same, however, such as old-fashioned manners. Thus, my attempt to teach you all the tweet rules and Twitter etiquette that I have learned over the […]

Twitter Etiquette: 17 Essential Tweet Rules to Follow appeared first on NealSchaffer.com

SEO consulting is a professional service that helps businesses improve their online visibility and organic search rankings through expert analysis, strategy development, and optimization recommendations. According to recent SEO statistics, the top three organic search results receive over two-thirds (68.7%) of all clicks – making professional SEO guidance more crucial than ever. Understanding SEO Consulting […]

What Is SEO Consulting? How Experts Can Drive Your Website to the Top of Search Results appeared first on NealSchaffer.com

Similar to how websites require a web host, if you want to publish your podcast and disseminate it to all of the major podcasting apps such as Apple Podcasts, Spotify, YouTube Music, etc., you need to upload your podcast to a podcast hosting platform. I have been podcasting since 2013 with my Your Digital Marketing […]

Best 15 Podcast Hosting Platforms Ranked: Find the Right Fit for Your Show appeared first on NealSchaffer.com

Crafting a successful email marketing campaign can be a challenge. Studying real-world examples can help inspire your own breakthroughs in email marketing by helping you gain insight into how leading brands captivate their audiences, drive engagement, and ultimately achieve results. In this guide, I have gathered 19 incredible email marketing examples, ranging from the first […]

19 Email Marketing Examples to Inspire Better Results appeared first on NealSchaffer.com

Running out of social media content ideas? You’re not alone. The pressure to post consistently is real, but many marketers and content creators are struggling to come up with fresh ideas that actually build their brand and perform well. Whether you are managing an account for a brand, you are a small business owner, or […]

How to Never Run Out of Social Media Content Ideas: The Ultimate Guide appeared first on NealSchaffer.com

The difference between copywriting and content writing isn’t just academic—it’s the key to generating 3x more leads while spending 62% less on marketing. While both disciplines fall under the umbrella of content marketing, they serve distinctly different purposes in your digital strategy. Copywriting focuses on driving immediate action and conversions, while content writing builds long-term […]

Copywriting vs Content Writing: Understanding the Critical Distinction appeared first on NealSchaffer.com

As a Fractional CMO, I am always encouraging my clients to publish more and more videos to take advantage of the increased visibility your content and company can get on TikTok, Instagram, and YouTube. In the past, creating videos was costly, but with today’s easy-to-use online video editors, it really has become easy for anyone […]

13 Recommended Online Video Editors for Every Content Creator appeared first on NealSchaffer.com

Digital marketing is the name of the game for most types of commerce, even if ecommerce is not the only manner in which you interact with your customers. As the rise of digital marketing has continued, so too has the rise of artificial intelligence as an indispensable marketing tool. Despite its common use in today’s […]

AI in Digital Marketing: 27 Ways How Artificial Intelligence is Transforming Marketing Strategies appeared first on NealSchaffer.com

Artificial Intelligence is revolutionizing marketing effectiveness, with over 90% of businesses expected to integrate AI into their marketing strategies by 2025. The rapid advancement of AI marketing tools presents unprecedented opportunities for businesses to enhance their ROI through automation, personalization, and data-driven decision-making. This comprehensive analysis examines the most effective ways AI technology is transforming […]

Benefits of AI in Marketing: 18 Ways to Boost ROI in 2025 appeared first on NealSchaffer.com

As I prepare to build my first Shopify store for my books, coaching, and consulting services, I am experiencing firsthand how building an outstanding Shopify store requires inspiration and careful planning. Whether you’re just starting or looking to refresh your online store, analyzing successful Shopify website examples shows you what works in terms of design, […]

Top 15 Shopify Website Examples to Inspire Your Online Store appeared first on NealSchaffer.com

93% of internet traffic begins with a search. While this exact number may be debatable, the truth remains: companies should make appearing in searches a top priority to remain relevant. Appearing in search queries without paying for advertising requires website content optimization, or search engine optimization (SEO). In marketing, this is called organic search engine […]

Mastering Organic SEO: Proven Strategies and Advanced Tips for Success appeared first on NealSchaffer.com

Growing website traffic requires a strategic combination of proven promotion methods and consistent optimization. Publishing quality content consistently drives significant results, with data showing that websites publishing over 16 blog posts monthly increase their visits by 3.5 times. This guide breaks down the exact methods how to promote your website and grow it from having […]

How to Promote Your Website: From Zero to 10,000 Visitors (Proven Methods) appeared first on NealSchaffer.com

Facebook is still the king of social media, so if you are engaging on it as part of your business, you need to be measuring the results of your activities and finding ways to improve them. That is why understanding how your Facebook content performs is crucial for optimizing your social media strategy. With the […]

13 Best Facebook Analytics Tools to Track Your Social Media Performance appeared first on NealSchaffer.com

If you enjoy green trees, you might be a fan of evergreen tweets without your even knowing it. If you have ever shared the same link on Twitter with a different caption, you might also already be a fan of evergreen tweets without knowing it! Let me explain why. I like evergreen trees because I […]

Evergreen Tweets: How to Maximize Your Twitter Engagement with Timeless Content appeared first on NealSchaffer.com

LinkedIn InMail is a powerful messaging feature that allows users to communicate with professionals outside their direct network. It is a valuable tool for recruiters, salespeople, and job seekers. Unlike standard LinkedIn messages, which are restricted to your 1st-degree connections, InMail gives you the ability to reach any LinkedIn user, opening doors to new opportunities. […]

What is the InMail on LinkedIn? appeared first on NealSchaffer.com

While most marketers struggle with basic backlink tools, industry leaders are quietly using these five sophisticated platforms to find competitors backlinks and uncover their most valuable link-building strategies. Research shows top-ranking pages often have 3.8 times more backlinks, highlighting the critical role of competitor analysis in SEO. The challenge isn’t just finding your competitors’ backlinks […]

How to Find Competitors’ Backlinks: 5 Proven Methods That Actually Work appeared first on NealSchaffer.com

A social media tracker is a type of tool that I always recommend to my Fractional CMO clients when they are ready to take their social media marketing to the next level. It goes without saying that tracking your social media performance is essential to ensure you’re engaging the right audience and achieving your marketing […]

Top 15 Social Media Tracker Tools to Optimize Your Strategy appeared first on NealSchaffer.com

I have been on Twitter (sorry, I still call it Twitter) since 2008 and have amassed more than 200,000 followers over the years (click here to follow me on Twitter!). While there are many strategies I have used, there is an SEO aspect to Twitter that undoubtedly has helped me grow my account. Now I […]

15 Twitter SEO Tips and Tricks to Boost Your Brand and Drive Engagement appeared first on NealSchaffer.com

Marketing conferences are essential to stay updated with industry trends, network with peers, and learn from top experts. With so many events to choose from, it’s important to know which conferences will provide the most value for you and become a must-attend event, and which are not for you. Here is my annual guide to […]

The 15 Best Social Media & Digital Marketing Conferences to Attend in 2025 appeared first on NealSchaffer.com

Currently, 60% of small businesses use digital marketing to be an important tool to attract customers and drive sales. Why? Because digital marketing offers unique advantages that traditional marketing simply can’t match: But what exactly makes digital marketing so effective for small businesses? Let’s dive into the specific benefits and strategies that can help your […]

How Digital Marketing Helps Small Businesses Thrive in Today’s Market appeared first on NealSchaffer.com

Creating attention-grabbing Facebook ads that resonate with your audience can be time-consuming. Writers often backtrack the process several times over until they find a copy they truly like. Even then, there’s no guarantee this message will score points with your potential customers. To avoid all the headaches and hassle of creating endless Facebook Ads, you […]

15 Definitive Facebook Ad Generators for You to Try appeared first on NealSchaffer.com

Marketers often throw around the terms content creators and influencers without much deep thought, but they serve distinctly different purposes despite often being confused for one another. As author of the definitive book on influencer marketing, The Age of Influence, I can tell to begin with that while influencers have been around for more than […]

Content Creator vs Influencer: 5 Key Differences That Define These Digital Roles appeared first on NealSchaffer.com

When discussing TikTok with my Fractional CMO clients, the focus is usually as it should be on the quality of the video content itself to engage with the TikTok community. That being said, fonts can play a crucial role in making your TikTok content visually appealing and engaging. While it is a topic not brought […]

The Ultimate Guide to TikTok Fonts: Best Generators and In-App Fonts for 2025 appeared first on NealSchaffer.com

Small businesses are discovering a powerful truth: digital marketing isn’t just an option anymore—it’s a game-changing force that’s leveling the playing field against bigger competitors. As someone who’s helped countless businesses transform their digital presence, I’ve witnessed firsthand how the benefits of digital marketing can revolutionize a small business’s growth trajectory and have written in […]

The Top 8 Benefits of Digital Marketing for Small Business Growth appeared first on NealSchaffer.com

Have you ever struggled, like I have, to build your own website on WordPress? Of course you have: There is a whole industry dedicated to web development to help businesses like ours. For those looking to develop more of your website in-house, there is good news: The rise of AI-powered website builders means that it […]

13 Best AI Website Builders to Create Stunning Sites Fast appeared first on NealSchaffer.com

AI caption generator tools have seamlessly taken over our digital marketing industry. In the last year or so, numerous companies have started using this type of software to automate their writing processes and increase overall productivity. While some naysayers are still worried about their long-term impact, we can’t neglect all the benefits these powerful writing […]

15 Best AI Caption Generators for Social Media to Check Out appeared first on NealSchaffer.com

Tracking and reporting your SEO performance is essential for measuring success and making data-driven decisions. Whether you’re a business owner, marketer, or SEO professional, having the right tools can simplify your reporting process and give you actionable insights into your website’s performance. In this post, I’ll cover the 10 best SEO report tools that provide […]

7 Best Free SEO Report Tools to Improve Your Website’s Performance (+5 Free DIY Report Templates) appeared first on NealSchaffer.com

Struggling to reach your marketing goals? You’re not alone. Here’s why companies are increasingly turning to marketing consultants like me for solutions. A marketing consultant is an external professional who provides strategic marketing expertise to help businesses improve their marketing efforts and drive growth.  Think of them as your marketing strategy partner – someone who […]

What Is a Marketing Consultant and How Can They Help Your Business Grow appeared first on NealSchaffer.com

AI image generators are revolutionizing the creative industry, offering artists, designers, and content creators new ways to generate stunning visuals with just a few clicks. Whether you’re looking to create unique artwork, design eye-catching graphics, or experiment with abstract concepts, AI-powered tools can help you bring your ideas to life. As a veteran marketer, I’ve […]

15 AI Image Generators You Need to Experiment With in 2025 appeared first on NealSchaffer.com

If you are a small business, it’s safe to say that relationships are your bread and butter. After all, people love to buy goods and services from businesses and people that they know, like, and trust.  Here’s the thing: those relationship-based sales require business owners to nurture customers. Customer acquisition becomes very relationship-focused as a […]

How to Supercharge Your Email Marketing with CRM: Best Practices and Top 10 Tools appeared first on NealSchaffer.com

Email marketing continues to be one of the most powerful tools available to connect businesses and their audiences. Email marketing can also help drive sales and build lasting relationships with your audience. If email marketing campaigns do not plan carefully, execute with precision, and continually optimize, however, those campaigns will not succeed. In this guide, […]

Mastering Email Marketing Campaigns: From Planning to Execution appeared first on NealSchaffer.com

Every click, every share, every conversion tells a story—but are you listening to what your data is saying? Making marketing decisions without proper analytics is like throwing darts in the dark—you might hit something, but you’re probably wasting a lot of resources along the way. What is Digital Marketing Analytics? Digital marketing analytics is the […]

What is Digital Marketing Analytics? How to Use Data to Drive Better Marketing Decisions appeared first on NealSchaffer.com

Nowadays, it’s hard to imagine an effective blogging process without the use of artificial intelligence. With high-end AI software, creators can generate text, images, and videos from scratch. Blogging software increases your weekly blog output while also optimizing articles for Google and other search engines.  In this post, I want to share 11 innovative solutions […]

AI Blogging: How to Use AI to Write Blog Posts and the 11 Best Tools You Need appeared first on NealSchaffer.com

Micro-influencers have emerged as a vital component of modern marketing strategies, offering brands the ability to connect with highly engaged niche audiences. Unlike their macro counterparts, micro-influencers bring authenticity and relatability, making them more effective in driving conversions and building brand trust. This guide explores the benefits of working with micro-influencers, how to find the […]

Micro-Influencers: How to Leverage Their Power for Your Brand’s Success appeared first on NealSchaffer.com

In an era where 2.71 billion people shop online, digital marketing isn’t just an option – it’s the lifeline of modern business success. As a digital marketing consultant who’s helped countless businesses transform their online presence, I’ve seen firsthand how proper digital marketing can revolutionize a company’s growth trajectory. I also wrote about my experiences […]

Understanding Digital Marketing in Business: A Guide for Entrepreneurs and Small Businesses appeared first on NealSchaffer.com

Artificial intelligence is rapidly transforming how businesses approach Facebook Ads, offering unprecedented opportunities for optimization, personalization, and automation. Whether you’re looking to enhance targeting, automate creative processes, or optimize ad spend, AI-powered tools are becoming indispensable for marketers aiming to maximize their ROI. Although most of these platforms are quite expensive, they quickly pay off […]

15 AI Tools That Will Transform Your Facebook Ads Strategy appeared first on NealSchaffer.com

Most of us are familiar with B2C email marketing. This is especially true if you shop online, because websites often ask to send emails when an order is placed. Sometimes they’ll even collect emails without an order, usually in exchange for a coupon. After that, you’ll likely get follow-up emails about every sale, promotion, and […]

11 Best Practices for Successful B2B Email Marketing in 2025 appeared first on NealSchaffer.com

Finding the right users on Instagram can be a game-changer for businesses looking to discover potential customers, influencers, or even brand ambassadors. With millions of profiles, searching manually can be overwhelming. Thankfully, there are Instagram user search tools designed to help you locate and connect with the right people more efficiently. Based on my Fractional […]

Top 5 Instagram User Search Tools to Discover Customers, Influencers, and More appeared first on NealSchaffer.com

If you’re a small business or a beginner content creator, engaging in social media is no longer an option. You want to engage efficiently using some tools, but you also need to manage your business expenses wisely during its early stages. Many top-tier social media management tools are quite expensive, but fortunately there are still […]

Top 13 Free Social Media Management Tools You Need to Know appeared first on NealSchaffer.com

AI marketing tools are reshaping digital strategies in 2025. Here’s what you need to know: Key benefits: How to choose the right AI marketing tools: Remember: AI tools enhance human creativity, not replace it. Use them to handle data and optimization, freeing your team to focus on strategy and innovation. Quick Comparison: Tool Main Use […]

The Best AI Marketing Tools for 2025: Revolutionizing Digital Strategies appeared first on NealSchaffer.com

LinkedIn Premium can be worth it for small business owners and marketers, but it depends on your specific needs and goals. Here’s a quick overview: Is it right for you? You should buy if you’re: You should skip if you’re: Actively networking A casual LinkedIn user Generating leads On a tight budget In sales, looking […]

Is LinkedIn Premium Really Worth the Investment for Small Business Owners and Marketers? appeared first on NealSchaffer.com

In this fast-paced world of digital marketing, having the right tools and platforms at your disposal can make all the difference. Whether you’re looking to automate your marketing efforts, gain deeper insights into your audience, or streamline your content management, the right digital marketing platforms are essential. Based on my experience as a digital marketing […]

21 Definitive Digital Marketing Platforms appeared first on NealSchaffer.com

Choosing between influencer marketing and affiliate marketing? Here’s what you need to know: Quick Comparison: Aspect Influencer Marketing Affiliate Marketing Main Goal Brand awareness Sales and revenue Payment Often upfront fees Commission-based Content Control Less control, more authentic More control, less personal Measuring Success Harder to track Clear performance metrics Key differences: Which to choose? […]

Influencer Marketing vs. Affiliate Marketing: Which Is Right for Your Brand? appeared first on NealSchaffer.com

A Fractional CMO is a part-time, experienced marketing executive who brings high-level expertise to your business without the full-time cost. Here’s what you need to know: Aspect Full-Time CMO Fractional CMO Time 40+ hrs/week 15-20 hrs/month Cost $150K+/year $36K-$72K/year Focus All marketing Specific projects Experience One company Multi-industry Fractional CMOs can supercharge your marketing by: […]

What Is a Fractional CMO, and How Can They Accelerate Your Marketing Strategy? appeared first on NealSchaffer.com

Digital marketing and social media marketing are often confused, but they’re not the same thing. Here’s what you need to know: Key differences: Where they connect: Quick Comparison: Aspect Digital Marketing Social Media Marketing Channels Websites, search engines, email, apps Social media platforms Primary goals Boost online presence, convert clicks Build relationships, increase engagement Key […]

Digital Marketing vs. Social Media Marketing: Understanding the Overlap and Differences appeared first on NealSchaffer.com

As artificial intelligence keeps getting better, the way we search for information online is changing too. AI search engines are changing how we find and use information, giving us results that are more personalized, quick, and accurate than older search methods. These advanced tools use smart algorithms, natural language processing, and machine learning to understand […]

Top 11 AI Search Engines Transforming the Future of Search appeared first on NealSchaffer.com

Digital marketing and affiliate marketing are two popular online strategies, but they work quite differently. Digital marketing is like being the captain of your own ship. You’re in charge of promoting your products or services across various online channels. You call the shots on your campaigns and brand image. Affiliate marketing? It’s more like being […]

Digital Marketing vs. Affiliate Marketing: Key Differences for Business Owners appeared first on NealSchaffer.com

As TikTok has become more popular, its use in business has rapidly increased. And despite ongoing controversies about its potential banning in the United States, consumers and businesses show no sign of decreasing time spent or investment in the platform, consistently chasing that share button and encouraging further exploration. That being said, from a content […]

The 5 Best TikTok Downloader (without Watermark) Websites for 2025 appeared first on NealSchaffer.com

While social media itself is a treasure trove of marketing campaigns and sales copy, social media data is an invaluable resource in and of itself. Marketing and analytics teams are increasingly often using Twitter scrapers to gather public data from the Twitter platform. Although scrapers offer a great way to download files in a structured […]

Looking for a Twitter Scraper? Here’s the Best Way to Scrape Tweets—and What You Can Scrape appeared first on NealSchaffer.com

AI voice generators are a new type of artificial intelligence software that helps streamline content creation. They allow us to reduce content production costs while maintaining a high quality of content due to the recent advancements in voice technology. In this article, I’ll cover the business benefits of this software. After that, I’ll go through […]

15 AI Voice Generators to Scale Your Digital Marketing appeared first on NealSchaffer.com

If you were to look at my Twitter account or receive my weekly newsletter, you will notice that I share a lot of content that I did not create. I am what you would call a content curator. By sharing other people’s content that I find authoritative and insightful, it helps me stay in front […]

The Ultimate Guide to Content Curation: Best Practices and 21 Top Tools for 2025 appeared first on NealSchaffer.com

Key Performance Indicators are the guideposts by which you design and alter your email marketing efforts, and putting an email marketing campaign into practice without developing KPIs significantly decreases your ability to achieve email marketing success. From development to evaluation and subsequent alteration, I have gathered together the ins and outs of key performance indicators […]

Essential Email Marketing KPIs: 15 Metrics for Success appeared first on NealSchaffer.com

TikTok Stories have quickly gained popularity on the platform. This feature lets users share temporary content that vanishes after 24 hours, similar to what’s available on Instagram and Snapchat. Like those platforms, TikTok’s Stories feature provides a dynamic way to connect with your audience, without your extended TikTok feed videos. Stories can be used to […]

TikTok Stories Explained: A Complete Guide appeared first on NealSchaffer.com

Artificial intelligence is making it more efficient than ever to market on social media. Social media platforms, themselves, are using AI tools to continually promote and evolve their sites. Using AI, you can effectively help your marketing strategies grow and evolve, to continually adapt and work for you and your ever-changing needs.  How exactly can […]

How to Evolve Your Marketing with AI in Social Media appeared first on NealSchaffer.com

Given the importance of social media, companies have developed search engines that would allow you to browse through these platforms more efficiently than you could do directly in social media. With these unique search engines tapping deep into the APIs of the popular social media networks, you can find trending topics, people, and brands on […]

13 Recommended Social Media Search Engines appeared first on NealSchaffer.com

You probably found this blog post because you were also looking for advice on influencer strategy or specific influencer marketing examples to inspire your next TikTok or micro – influencer campaign. When I embarked on writing The Age of Influence, the definitive guide to influencer marketing campaigns, I was in your shoes: scouring the web […]

17 Compelling Influencer Marketing Examples to Inspire Your Next Campaign appeared first on NealSchaffer.com

When you think of digital marketing, what do you first imagine? Do you think of shiny social media posts, with a heavy emphasis on social networks like Facebook and Instagram? Or do you think of blog posts, and a company’s online presence as a whole? Although blogging and social platforms often cross paths, there are […]

Blogging vs Social Media: Learn Their Differences and How to Best Use Them Together appeared first on NealSchaffer.com

In today’s digital age of generative AI, ensuring the authenticity and accuracy of images is more critical than ever. Whether you’re a content creator, marketer, or just a curious user, AI image detection tools can be invaluable. This blog post explores 9 top AI image detection tools that can help you verify images, enhance security, […]

9 AI Image Detection Tools for When You are in Doubt! appeared first on NealSchaffer.com

Content is the currency of digital and social media, so content creation is something that every company must do–and do a lot of. Content writing is one of the most demanding and time-consuming marketing processes that you truly can’t live without. Informative blog posts and catchy ad copywriting are some of the important ways that […]

My 15 Recommended AI Writer Tools appeared first on NealSchaffer.com

Whether you are a podcaster or you want to analyze podcasts for advertising or guest appearance purposes, you will want to know what podcasts are popular and how certain podcasts compare in terms of popularity. These charts are useful as they allow you to analyze podcasts based on their industry and location and compare yourself […]

Discover the 8 Best Sites for Checking Podcast Rankings appeared first on NealSchaffer.com

Using AI transcription software has become vital for companies of all sizes. As the name suggests, these platforms generate transcriptions and summaries of your online meetings and other video content. Brands use them to simplify their workflow and repurpose files into other formats.  Let’s review the technology and benefits before jumping into the recommended AI […]

15 Reliable AI Transcription Apps to Boost Your Productivity appeared first on NealSchaffer.com

As Shopify has grown, so have its offerings. While online stores were once only large enough to provide landing pages and product description pages, these platforms have begun to offer the ability to establish your online presence–and Shopify is no different.  User experience on Shopify differs from company to company, however; for many businesses, Shopify […]

10 Best Ways to Use Shopify and WordPress Together to Sell More Online appeared first on NealSchaffer.com

One of the most common questions I get asked from businesses is how to find influencers. If you’re hoping to take advantage of the influencer marketing trend that I write about in The Age of Influence, one of the toughest decisions is finding which influencers to use for your influencer marketing campaigns. While drawing up […]

11 Best Ways to Find Influencers for Your Brand appeared first on NealSchaffer.com

Have you ever used a mockup generator to see how your Facebook Ads would look like within the social media platform? These tools give you a visual representation of your promotional messages and are especially valuable if you need approval in advance for your ad creatives from internal departments or external clients. The best thing […]

8 Best Facebook Ad Mockup Generators to Enhance Your Campaigns appeared first on NealSchaffer.com

AI image extenders are game-changers for anyone looking to take their photos to the next level. Whether you’re a designer, a social media junkie, or just someone who loves experimenting with pictures, finding the right AI image extender can make all the difference. In this post, I’ll explore 13 of the coolest AI image extenders […]

13 Cool AI Image Extenders to Seamlessly Expand Your Photos appeared first on NealSchaffer.com

Take a quick look around the Internet, and you’ll quickly notice one thing: ecommerce is everywhere. In fact, these websites are a growing source of not only opportunities to buy something but also a chance to learn. After all, content marketing and consumer education are an important way to drive traffic to these sites. That’s […]

15 Ecommerce Website Examples to Inspire You appeared first on NealSchaffer.com

Email marketing is likely something you are familiar with, whether you use it yourself, or you open your inbox to a slew of marketing messages. The reason for this is simple: email marketing has long had and continues to have a great return on investment (ROI) rate. Although there are plenty of other types of […]

How to Create Your Own Powerful Email Marketing Funnel [Step-by-Step] appeared first on NealSchaffer.com

No matter what business, you should always be on the lookout for something that is new and better. When it comes to digital marketing, this also refers to website designs. If you run your website on WordPress, having the perfect theme differentiates your branding from others and gives your platform a more polished look. With […]

Top 15 WordPress Theme Detectors for Competitor Analysis appeared first on NealSchaffer.com

I have personally seen how AI has provided a ton of benefits to my own Your Digital Marketing Coach podcast. Now i want to teach YOU about the power of AI podcasting through the tools that make cutting edge technology accessible to all. Through the power of AI, you can simplify your workflows, improve content […]

Top 21 AI Podcasting Tools for Editing, Marketing, and Enhancing Your Show appeared first on NealSchaffer.com

Whether you are a startup about to start with email marketing for the first time, or an established company working out budget allocations, it’s important to understand email marketing cost. After all, it can be easy for us to pay bills and forget where the expenses are going. Unfortunately, this also allows for costs to […]

The 7 Components of – and 7 Ways to Lower – Your  Email Marketing Cost appeared first on NealSchaffer.com

Hashtags are vital for increasing TikTok’s visibility. Captions increase the reach of our posts, showing them to users interested in a particular topic, and hashtags can add more strategic intent to ensure our content has the highest chance of being seen by the most people. That’s why TikTok hashtag generators can be powerful tools for […]

Top 15 TikTok Hashtag Generators for Maximum Reach appeared first on NealSchaffer.com

Looking to improve the quality of your photos? With an AI image upscaler, you can enhance photos and other images for your social media and other platforms. Image upscalers fix various imperfections, ensuring everything you post online is of the highest quality. As such, they are invaluable for content creators who want to increase their […]

15 Free AI Image Upscalers to Improve Your Photos appeared first on NealSchaffer.com

I have talked about podcasting in the past, and how this oft-overlooked marketing strategy is one that should not be ignored. Podcast guesting, however, is perhaps even less discussed, but can be an extremely valuable tool in your marketing arsenal.  Like guest blogging, and other tactics, podcast guesting is a great way to reach your […]

Podcast Guesting: Your Complete How-to Guide to this Secret Digital Marketing Strategy appeared first on NealSchaffer.com

While there are plenty of larger influencers who have broken their way into the market and demonstrated the value of influencer marketing, fewer people talk about micro-influencer marketing, and how micro-influencers have the ability to draw in truly engaged audiences. The approach used to address these influencers is typically different from the approach used to […]

Brands That Work with Micro Influencers: How to Reach Out and Top 15 Companies to Collaborate With appeared first on NealSchaffer.com

A Twitter shadowban is one of the last things you want to experience as an influencer on this platform. Receiving a ban prevents you from using some of the most relevant platform’s features. Among others, it might prevent you from interacting with other users and your posts might literally become invisible on the news feeds […]

Is Your Account Shadowbanned? How to Test for a Twitter Shadowban appeared first on NealSchaffer.com

Influencers know best how important it is to leave a good first impression. With beautiful selfies, you can grab attention, instill authority, and gain followers. Unfortunately, some photos simply turn out wrong. Imagine getting back home after a lengthy vacation only to discover that half of your selfies are useless. This is where AI selfie […]

15 Recommended AI Selfie Generators to Try Out appeared first on NealSchaffer.com

With the ever-increasing popularity of e-commerce, it’s unsurprising that there are many platforms where people can buy and sell. Originally, most people chose to do business through a platform, such as eBay or Amazon, if they wanted to reach customers. Running a website once required a lot of work and technical expertise. For small-time sellers, […]

How Does Shopify Work? The Complete Beginner’s Guide appeared first on NealSchaffer.com

Not so long ago, it seemed like blogging was dead. After all, blogging started as a way for people who didn’t have a forum anywhere else to set up a rudimentary website and share their thoughts. Often, these blogs could be set up for free through services like Blogger. These types of blogs still exist […]

How Might a Business Use a Blog: 9 Huge Benefits of Business Blogging appeared first on NealSchaffer.com

Amazon seller tools are perfect solutions for any business selling on Amazon. They streamline tasks that you would otherwise need hours to complete and provide high-quality insights for your operations. With these software tools, the sky is the limit for your online business!  The Need for Tools to Help Increase Sales on Amazon Selling products […]

15 Killer Amazon Seller Tools appeared first on NealSchaffer.com

AI writing assistants are the next evolution of content generation. These nifty tools have all the functionality of AI writers and then some. With this software, you can streamline your marketing efforts, optimize content for search engines, and simplify your cold email campaigns.  AI Writing Assistants vs. AI Content Generators Most people think that AI […]

13 Helpful AI Writing Assistant to Increase Your Work Efficiency appeared first on NealSchaffer.com

Finding that perfect Shopify theme can be tricky. Because of that, companies often use other websites as inspiration. While browsing the web, you might notice a compelling visual design. In these situations, you need to use a detector tool to figure out what kind of theme the company used so you can emulate it. Understanding […]

15 Shopify Theme Detectors to Inspire Your Store Design appeared first on NealSchaffer.com

Twitter has been an important forum for marketing for over a decade. Whether you try to jump on the latest trending stories, create your own, or employ some other strategy, Twitter is a fast-paced place to engage with customers. Depending on what’s trending, you can spend quite a lot of time interacting with people and […]

How to Conduct Your Own Twitter Audit for Free (in 6 Easy Steps) appeared first on NealSchaffer.com

Nowadays, it’s hard to execute any digital marketing tactic without the appropriate tools. With the right software, you can improve your decision-making and differentiate your strategy from your competitors. In fact, some tools allow you to see clearly what your competitors are doing and what you can learn from them. This is precisely what Facebook […]

Top 10 Facebook Ad Spy Tools to Uncover Your Competitors’ Secrets appeared first on NealSchaffer.com

Although much of the advice involving Instagram accounts focuses on follower counts and growing popularity, an Instagram shop is increasingly popular and important to use the platform to make sales. Instagram shopping is no longer reliant on links embedded in your bio; instead, your products can be sold directly on the app, with payment methods […]

How to Sell on Instagram in 7 Easy Steps appeared first on NealSchaffer.com

Making a career on YouTube is a dream for many young people. Unfortunately, selling products can be daunting early on. This is why many creators rely on ad revenue to keep them going during the initial months. Fortunately, there are YouTube money calculators that can help guide you in understanding what you need to do to […]

Estimate Your YouTube Earnings with These 13 Money Calculators appeared first on NealSchaffer.com

There is a growing trend of content creators and businesses that are looking to take advantage of AI to make their content available globally through the use of AI translation. If you are considering the same, and have a YouTube channel, you’ll be interested in learning more about 25 different AI video translators that you […]

25 Best AI Video Translators to Grow Your Audience appeared first on NealSchaffer.com

These platforms are also fantastic for creating short summaries of longer blog posts or for instilling new life into old pieces. Although they’re still not as common as, let’s say, grammar tools, they’re slowly carving their place in the competitive SaaS market. In this article, I’ll take a deeper look at the best artificial intelligence […]

15 Amazing AI Paragraph Rewriter Tools appeared first on NealSchaffer.com

If you built a Shopify store, you want to take every advantage to promote it. When it comes to social media, all eyes seem to be on TikTok and Instagram. Good. That means you will have less competition to market on the largest social network of them all. Facebook is a great place to advertise. […]

18 Ways How to Promote Your Shopify Store on Facebook appeared first on NealSchaffer.com

An AI plagiarism checker is an integral application for any business. With content being the currency of digital marketing, it is important to be able to rest assured that every piece you publish on your website or anywhere is uniquely yours.  What is an AI Plagiarism Checker? These tools check your text against various web […]

15 Accurate AI Plagiarism Checkers to Ensure Original Writing appeared first on NealSchaffer.com

Looking to do cold outreach? You can buy a random list and hope for the best, or you can pinpoint your target audience on LinkedIn and try to prospect from there as a starting point. Thankfully, a LinkedIn email finder can help you bridge the gap by helping you find accurate email addresses for the […]

15 Accurate LinkedIn Email Finders for Lead Gen appeared first on NealSchaffer.com

Sending marketing emails at just the right time to maximize opens and click throughs can prove challenging for companies who are continually looking to optimize their marketing prowess, as there are a host of different factors at play when determining the best time to send emails as well as the best context within which to […]

Best Time to Send Marketing Emails [Latest Research] appeared first on NealSchaffer.com

Ecommerce is a big business, with virtually everyone operating a business offering something or other in the way of ecommerce availability. Even though this is the case, however, ecommerce marketing strategies are not necessarily intuitive and easy to approach. I have put together 20 of the definitive ecommerce marketing strategies to implement in 2025, to […]

20 Definitive Ecommerce Marketing Strategies to Implement in 2025 appeared first on NealSchaffer.com

Looking to stand out on social media? Want to improve your personal branding, find a better job on LinkedIn or promote your products as an entrepreneur on Instagram? Having a nice profile picture can only work in your favor. With the right photo, you can instill trust in viewers and gain their trust much faster. […]

15 Incredible AI Profile Picture Generators for Your Social Media Bio appeared first on NealSchaffer.com

Whether you’re trying to attract job applicants, increase brand awareness, or boost sales, LinkedIn is an important place to start. After all, it’s the most professionally-focused social media platform, and nearly everyone is looking for information relevant to their industry. With so many people vying for the attention of fellow professionals, how can you and […]

What are LinkedIn Impressions, and Why are They Important? appeared first on NealSchaffer.com

Running an influencer campaign is hard without the right tools. This is why many businesses introduce databases into their workflow. With this type of application geared towards indexing influencers, you can browse content creators from various niches that use different platforms. You also get other valuable insights such as audience and engagement breakdowns. In this […]

13 Definitive Influencer Databases to Help You Efficiently Find the Right Influencer appeared first on NealSchaffer.com

YouTube has long been a place where people can create awesome content and then monetize it for extra cash. However, in the past few years, top creators have been able to make enough to quit their day jobs – so much so that being a YouTuber is increasingly a potential career path. At the same […]

7 Best Ways How to Promote Your Shopify Store on YouTube appeared first on NealSchaffer.com

Artificial intelligence has become an integral part of many marketers’ content strategy, but not all marketers know how to effectively leverage AI to improve SEO efforts. From learning how to improve user engagement to learning how to develop article outlines in the most effective and streamlined way possible, AI can help improve virtually every aspect […]

AI for SEO: 17 Actionable Tips to Rank Higher appeared first on NealSchaffer.com

Running a giveaway on Facebook is an excellent way to engage your audience, increase followers, and build excitement around your brand. However, ensuring that your contest is fair and transparent is crucial to maintaining your community’s trust. That’s where Facebook giveaway picker tools come in. These tools simplify the process of selecting winners, ensuring randomness […]

7 Reliable Facebook Giveaway Picker Tools for Your Next Contest appeared first on NealSchaffer.com

Brand storytelling is often seen gracing the headlines of business articles, urging businesses to develop their own unique version of brand storytelling. A quick glance at a headline, however, is not usually enough to detail exactly what brand storytelling is, and how it can be an invaluable tool for your brand or company.  Brand storytelling […]

Brand Storytelling: The Definitive Guide appeared first on NealSchaffer.com

Don’t underestimate the potential value of a LinkedIn headline generator. I like to say that your LinkedIn profile is the equivalent of your professional website, representing your personal brand for anyone and everyone to see. Once someone visits your profile, they are going to paint a picture of who you are based on what they […]

13 Compelling LinkedIn Headline Generators to Help Improve Your Profile appeared first on NealSchaffer.com

If you want to simplify your video content creation process, consider using AI script generators. These tools are simple and easy to use, making them ideal for most content creators and businesses.  What is an AI Script Generator? AI script generators are simple artificial intelligence tools that allow you to create various types of scripts […]

15 Free and Awesome AI Script Generators for Your Next Video appeared first on NealSchaffer.com

What once offered discount books has become a global empire, used to sell wares as diverse as home products, car supplies, and niche interests. I am, of course, talking about Amazon. Amazon has become ubiquitous. How many of us in need of something, immediately hop onto Amazon and start searching? For this reason alone, developing […]

Amazon SEO: 18 Best Strategies to Rank Your Products appeared first on NealSchaffer.com

If you want to succeed on Instagram, you need full insight into relevant metrics. By utilizing Instagram analytics tools, you can learn more about competitors, your content engagement, and the viability of your long-term strategy. But before you can start using these Instagram analytics tools, you need to understand Instagram metrics and their importance to […]

13 Killer Instagram Analytics Tools (and the Critical Metrics to Measure) appeared first on NealSchaffer.com

If you’re running giveaways on Instagram, you should be using an Instagram giveaway picker. These tools allow you to randomly select winners for your giveaways, saving you time and increasing the transparency of the entire process. In this article, I’ll go through the best programs within this category, explain what separates them from the field, […]

Best 11 Instagram Giveaway Pickers appeared first on NealSchaffer.com

Until ChatGPT went mainstream, AI-generated content was mostly a novelty. While marketers and other niche users could leverage relatively crude algorithms for simple texts that defied the ordinary, the crafting of blogs and other long-form content was impractical. However, the release of ChatGPT and similar tools has made generating content with AI easier than ever. […]

8 Best Ways How to Detect AI Generated Content appeared first on NealSchaffer.com

One of the most powerful parts of your LinkedIn profile in terms of your personal branding is your LinkedIn summary. With all of the talk about ChatGPT and AI, you might be wondering if AI might be able to help you create or improve upon your current summary. If that is you, you might be […]

15 Effective LinkedIn Summary Generators for 2025 appeared first on NealSchaffer.com

It’s hard to imagine a business, large or small, that doesn’t engage in social media marketing. After all, social media is where we all hang out, socialize, and relax when we are online. People also often turn to social media for product advice, which is one reason that there are so many social media marketing […]

17 Amazing Benefits of Social Media Marketing That are Easy to Forget appeared first on NealSchaffer.com

As video content continues to dominate social media, Twitter has become an essential platform for creators looking to share engaging and appealing videos with their audience. Whether you’re a seasoned content creator or just starting out, having the right tools can make all the difference in your ability to produce high-quality Twitter videos. In this […]

14 Fantastic Twitter Video Tools Every Content Creator Should Know appeared first on NealSchaffer.com

Gone are the days of science fiction, touching on AI as something in the distant future. Instead, the current marketing climate is filled with examples of AI, doing everything from automating social media posts to generating captions and post topics.  Understanding AI Marketing AI marketing is a form of marketing that relies on artificial intelligence […]

What Is and How to Build an AI Marketing Strategy (with 10 Case Studies) appeared first on NealSchaffer.com

Nowadays, most entrepreneurs use website builders to jumpstart their ecommerce adventure. Most of these tools are intuitive and come with a vast number of integrations and features. You can utilize them from Day 1 to create a powerful branded online store.  Let me help you navigate your selecting the best ecommerce website builders on the […]

15 Best Ecommerce Website Builders to Set Up Your Web Shop appeared first on NealSchaffer.com

Content marketing trends come and go, but they can be extremely helpful to increase your reach, drive engagement, and grow your audience when they are at their peak. Staying on top of trends in content marketing can make the difference between moving along with a steady flow of traffic, and coming to an abrupt halt […]

13 Content Marketing Trends to Monitor This Year appeared first on NealSchaffer.com

Marketers, myself included, tend to overuse buzzwords and acronyms. While they are convenient and standard for people in the know, they can be confusing for newbies. Others might use these SEO acronyms without fully understanding the complete context of their meaning. So, whether you’re just getting acquainted with search engine optimization and similar marketing tactics […]

SEO Acronym Guide: 15 Key Terms to Boost Your Digital Marketing Knowledge appeared first on NealSchaffer.com

AI paragraph generators are a perfect solution for entrepreneurs and marketers who want to quickly create ads, emails, and various web posts. By using these nifty programs, you can generate numerous ideas and content that can use as a rough draft within minutes, thus streamlining your content creation process.  What is an AI Paragraph Generator? […]

15 Robust AI Paragraph Generators to Leverage appeared first on NealSchaffer.com

Video summaries are the fastest way to consume long-form video content. Fortunately, there are tools that exist that can make it even faster! Enter the YouTube video summarizer tool, platforms which pinpoint the most important talking points within a piece of video content and summarize it in a brief text. Whether you’re a content creator, […]

15 YouTube Video Summarizer Tools to Check Out appeared first on NealSchaffer.com

Instagram is where influencer marketing went mainstream. With a huge base of active users that includes many types of influencers, Instagram has become a central platform for not just influencer marketing but social media marketing in general. This makes it an excellent platform from which to reach your target audience.  For all of Instagram’s potential, […]

Instagram Influencer Marketing: The Complete Guide appeared first on NealSchaffer.com

As a Fractional CMO who always has to remind potential clients of the importance of email marketing, I think it is important to look at it through the lens of this question: In email marketing, what is a relationship? Your approach to email marketing should be all about developing relationships. Especially in an environment where […]

How to Build Relationships through Email Marketing appeared first on NealSchaffer.com

If you often use artificial intelligence generators, you’ve probably had to modify a few of your posts so they bypass AI text checkers. Many website owners are reluctant to publish pieces flagged as AI, which is why humanizer tools have become extremely popular as of late. More importantly, as we get used to using AI […]

15 Best Tools to Humanize AI Text appeared first on NealSchaffer.com

How much money is a single TikTok post worth? How much should I charge brands for a sponsored video? How much money can I potentially make on TikTok? These are the questions that TikTok money calculators try to provide answers for. They are tools that assess the value of TikTok posts and can help established […]

11 Recommended TikTok Money Calculators to Estimate How Much Money You Can Make on TikTok appeared first on NealSchaffer.com

Happy customers are some of the best marketing experts out there. When a potential customer sees countless reviews and positive feedback, they are far more likely to give your brand or product a second look. How can you effectively leverage customer testimonials, then, to help increase the likelihood of converting prospective customers?  Every success story […]

13 Customer Testimonial Examples to Emulate appeared first on NealSchaffer.com

Real estate blog ideas can begin to feel stale extremely quickly. Far too many realtors recycle old ideas, or offer the same stripped-down market analyses that leave very little to compel readers to carry on reading. How, exactly, can real estate agents develop blog ideas to boost their business and keep their audience coming back? […]

19 Engaging Real Estate Blog Ideas to Boost Your Realtor Business appeared first on NealSchaffer.com

Paraphrasing tools are a perfect solution for people who are inspired by and potentially “borrow” ideas from other blogs. They can also come in handy for content creators who have several channels and like to repurpose their original pieces. What’s even better is that most of these tools don’t require special writing skills and are […]

15 AI Paraphrasing Tools to Improve Your Copy appeared first on NealSchaffer.com

Blogs are one of the best ways to create long-form content that provides value to your audience. Unlike social media, however, promoting your blog is not quite as cut and dry. Your Twitter account markets itself, to some degree, by virtue of being on the app. The same is true of Instagram, Facebook, and other […]

17 Different Ways to Increase Your Blog Traffic in 2025 appeared first on NealSchaffer.com

One of the challenges of social media is that the information we share frequently spreads beyond where we originally posted it. While this phenomenon is beneficial if you want something to go viral, sometimes there are situations when your social media activity should remain concealed. Because of its business focus, LinkedIn is one place where […]

Why and How to Use LinkedIn Private Mode appeared first on NealSchaffer.com

There are many different ways of using AI that have become popular as of late, and the AI image enhancer has become one of them. Not only can they improve your visual content, but they can also generate photos from scratch. We can use them to streamline daily content production as well as repurpose images […]

15 AI Image Enhancers to Improve Your Photos appeared first on NealSchaffer.com

Content marketing is a type of marketing in which organic content is used to draw in your target audience and encourage engagement with or purchasing from a company or brand. Content marketing is most often recognized in the form of social media marketing, but also extends to blogging, podcasting, writing, and video creation. If you […]

19 Inspiring Content Marketing Examples to Learn From appeared first on NealSchaffer.com

Font generators are perfect solutions if you want to breathe some new life into your Facebook posts. By relying on these tools, you can change the design of your profile information and make your post captions and messages feel unique. As such, they can have a positive impact on your engagement and conversions.  What is […]

Top 15 Facebook Fonts Generators to Use on Meta appeared first on NealSchaffer.com

Nowadays, it’s hard to imagine a successful business that doesn’t use AI-driven tools. Virtual assistants, in particular, are next-generation products that can automate various daily tasks, making them invaluable for busy managers. In this article, I’ll review the 12 best AI assistants and will explain how they can assist your daily workflow. Hopefully, you’re already […]

12 Leading AI Assistants for Business & Personal Productivity appeared first on NealSchaffer.com

Twitter has become X, but it is still a social network that you should keep in mind depending on your target audience. If you’re looking to boost your brand’s engagement on Twitter, a Twitter giveaway is an easy way to do so. And if you are doing a Twitter giveaway, you should definitely consider using […]

5 Twitter Pickers for Your Next Twitter / X Giveaway appeared first on NealSchaffer.com

If you are familiar with the concept of a blog, then you know that a blog is made to be read. A successful blog is one that is read consistently, and regarded as an authority, or a reliable standby. Unfortunately, much of the advice out there has aged poorly, and no longer applies to blogging […]

25 Effective Ways How to Promote Your Blog in 2025 appeared first on NealSchaffer.com

Looking to build your online store on WordPress? One of the WordPress ecommerce themes that I will detail below is exactly what you need to get the job done. Premade WordPress eCommerce themes are the best way to quickly create a functional ready-for-shopping website on WordPress. Most of these themes come with a drag-and-drop builder, […]

15 Powerful WordPress Ecommerce Themes to Build Your Next Online Store With appeared first on NealSchaffer.com

When we talk about artificial intelligence software, we usually focus on tools that help you generate content, analyze real-time data, or make market predictions. However, we almost never mention the AI voice changer in that conversation.  The way I see it, these programs are often shunned by users because they aren’t as flashy as image […]

15 Realistic AI Voice Changers to Check Out appeared first on NealSchaffer.com

Having accurate transcripts is vital for boosting your video marketing efforts. Having subtitles for your video are vital for grabbing the attention of people with hearing impairment. They also assist foreign-born viewers who might not understand everything you say. In this article, I’ll go through 7 simple and free YouTube transcript generators that will supercharge […]

7 Simple and Free YouTube Transcript Generators appeared first on NealSchaffer.com

The celebrity status of influencers on social media platforms has been used for many years to cater to audience sizes from large to small. Before celebrity influencers were commonly seen on social media platforms, smaller influencers (now called micro influencers) were often used to help businesses get their names and products out to a larger […]

Micro vs Macro Influencers: Which to Collab With? appeared first on NealSchaffer.com

If you’re a podcaster and haven’t been creating transcripts, you should definitely consider implementing transcript generators into your workflow. These tools allow you to repurpose content and reach a wider audience and, given that they’re free, they won’t drain your marketing budget. In this article, I’ll go through some of the best free apps in […]

15 Free Podcast Transcript Generators to Use for Your Next Episode appeared first on NealSchaffer.com

It seems as though just about everyone is using TikTok, from your child’s 4th grade friends, to your grandmother with an eye for viral cleaning tips. Although there are plenty of people using the app, becoming a TikTok influencer is not quite as simple as being a user. The type of content you are producing […]

How to Become a TikTok Influencer in 2025 appeared first on NealSchaffer.com

Instagram success is not a simple matter of gaining followers and garnering a few likes and shares. Instagram is first and foremost a content-driven platform, which makes it essential to create content that compels engagement and involvement, and keeps you top of mind in an increasingly bogged-down digital landscape. While you may be posting every […]

11 Most Engaging Instagram Post Ideas to Boost Your Algorithm Game appeared first on NealSchaffer.com

Instagram follower exporter tools are a category of simple apps that can help your social media marketing campaigns. While they aren’t as intuitive and comprehensive as full SMM platforms, they still serve a specific function. As the name implies, they allow you to create lists of account followers as well as people you follow on […]

Instagram Follower Export Tools: 6 Ways to Get a List of Your IG Followers appeared first on NealSchaffer.com

Artificial intelligence has become a somewhat common ingredient of SMM tools. Through AI, you can easily generate posts, track relevant data, and even predict future performance. In this article, I’ll go through some of the best AI social media software on the market and how they can help you with your social media marketing campaigns.  […]

AI Social Media Tools: The Definitive 13 Apps You Should Know appeared first on NealSchaffer.com

Creating content for social media is both an art and a science. Science dictates the metrics of social media content strategy, while art dictates the efficacy of visual content, and drives the need for high-quality content that is structured, organized, and presented in a way that is visually appealing and compelling. Digital marketers, social media […]

How to Create Content for Social Media in 2025: The Ultimate Guide appeared first on NealSchaffer.com

Nowadays there are lots of tools with LinkedIn messaging automation features. These programs range from simple scraping to outreach features, helping you find contacts and send bulk messages to prospects’ inboxes. Some of them also include AI content generation, which can further simplify the entire process.  While most of these programs are fantastic in their […]

15 Best LinkedIn Automation Tools for Lead Gen and More appeared first on NealSchaffer.com

Voice AI technology has progressed immensely in the last few years. Nowadays, entrepreneurs can utilize a wide variety of tools to generate a computer-generated voice for their brand. Whether we’re talking about cloning or text-to-speech features, you can use these programs to simplify your content creation process and penetrate various markets.  What Exactly Does AI […]

15 Amazing AI Voice Cloning Tools to Try Out appeared first on NealSchaffer.com

Although Facebook is social media, running Facebook ads is an exercise in paid media. This means that your activities all come down to measuring dollars and cents, clicks and conversions, budget and ultimately ROI. While the Facebook Ads Manager gives you some information, it can be a complex affair to make sense of the figures […]

11 Handy Facebook Ads Cost Calculators to Help Maximize Your ROI appeared first on NealSchaffer.com

Blogger outreach campaigns may initially seem complicated, but they are a common form of marketing that can take your next campaign to the next level in terms of audience reach, engagement, and even future campaign development. So what exactly is blogger outreach and why is it such a valuable tool in a marketer’s arsenal? I’ve […]

Blogger Outreach: All You Need to Know to DIY It Today appeared first on NealSchaffer.com

Fake tweet generators are powerful yet simple programs that allow users to create fake tweets. With these tools, you can alter any element of a post, including views, text, images, likes, retweets, and comment numbers. The tools generate an image output, which you can share on various social media accounts. Before you think this is […]

10 Fake Tweet Generators to Engage Your Followers appeared first on NealSchaffer.com

There’s nothing worse than seeing a watermark on an image or video. Although these visual aids play a crucial role in protecting content from misuse and plagiarism, they also ruin the media for anyone who lays eyes on it should you wish to repurpose that video content and use it elsewhere. You also may want […]

10 Definitive AI Watermark Remover Tools appeared first on NealSchaffer.com

If you have set foot anywhere near a social media site, you are likely at least somewhat familiar with the term “influencer.” Knowing exactly what that entails, what it means, and what it looks like in action is not always an easy task. Different platforms might have different definitions, and actual practices may differ from […]

What is an Influencer? Deciphering the Social Media Phenomenon appeared first on NealSchaffer.com

Social media has become a huge force in modern marketing. This is unsurprising when you consider that the average American spends significant time on social media networks each day, making social media a more important forum than ever. In fact, social media is rapidly turning into a kind of central market for ideas and product […]

39 Killer Social Media Tools You Should Know (including AI Tools) appeared first on NealSchaffer.com

Off-page SEO is one of the most important aspects of a successful SEO strategy. It’s all about building links and improving your online reputation. You can do many things to improve your off-page SEO; in this post, we will outline 15 of them. So, if you want to take your SEO game to the next […]

Off-Page SEO: What It Is, and 15 Tips to Take Advantage of It appeared first on NealSchaffer.com

Using AI-generated Instagram posts is a fantastic way to save money and time. With the right software, you can create captions and images within seconds, thus streamlining your social media creation. On top of that, many of these tools also have scheduling and analytical features, allowing you to squeeze even more value out of them. […]

13 Robust AI Instagram Post Generators I Recommend appeared first on NealSchaffer.com

There’s little question that people love YouTube. After all, the platform has developed from a small website famous for cat videos and juvenile pranks into one of the largest social networks in the world. And along with this evolution, YouTube has developed to incorporate educational videos as well as entertainment of almost every type. With […]

How to Create a Successful YouTube Channel in 8 Easy Steps appeared first on NealSchaffer.com

We’ve known for a long time that content is king in marketing, in whatever form it takes; however, of all of the major digital content forms (text, audio, photo, video), video has become the most popular (especially in its short-form type on TikTok and Instagram Reels). It is also the most difficult type to create, […]

Which is the Best Video Editing App? Choose from These 17 appeared first on NealSchaffer.com

These days, it seems like everyone wants to be or be called a content creator. Especially for the younger generations, being in the spotlight is well worth the time and effort of posting content on social media. At the same time, content can generate significant revenue for hobbyists and marketers alike. Some people even make […]

How to Become a Content Creator Starting Today in 10 Steps appeared first on NealSchaffer.com

AI videos are enjoying an increase in use from companies of all sizes, in all markets. Although AI content is often discussed from the perspective of entertainment and individual social media use, artificial intelligence is immensely useful in developing videos for a variety of mediums and a variety of companies. I have compiled a definitive […]

How to Make AI Videos: The Definitive Guide appeared first on NealSchaffer.com

While there are many ecommerce platforms such as Shopify that exist, but what do you do if you want to maintain your WordPress site and simply add or augment its ecommerce functionality? The beauty of WordPress’s extensible architecture is that you can do this through a number of powerful WordPress ecommerce plugins. If you’re using […]

15 Powerful WordPress Ecommerce Plugins appeared first on NealSchaffer.com

Whether you have social media accounts for one brand or many, the process of posting regularly can quickly get overwhelming. Most social media managers must also create content and oversee the strategy, making the management of social networks difficult and time-consuming. If your brand has a profile on many social media sites, problems can quickly […]

The 15 Best Social Media Scheduling Tools (2025 Edition) appeared first on NealSchaffer.com

As a site owner, you want people to visit your website. After all, you’re putting a lot of time, energy, and money into running it. And for most of us, our websites are part of our business. So getting an optimal ROI is critical for keeping our websites, and often our businesses, profitable. However, driving […]

A Simple Guide to SEO Keyword Research for Newbies appeared first on NealSchaffer.com

You already know that WordPress is the biggest, most popular content management system in the world. You should also know that there are many tools that exist specifically to increase its basic functionality that we call plugins. What you might not know is that there has been an explosion in the number and functionality of […]

15 Exceptional WordPress AI Plugins to Grow Your Business appeared first on NealSchaffer.com

Especially if you’re starting out with email marketing, it’s hard to justify paying a bunch of money for something that you are unsure will pay off. After all, there are a lot of competing email marketing products out there, and each of them has different features. What works for one company or content creator might […]

15 Best Free Email Marketing Services to Check Out appeared first on NealSchaffer.com

TikTok trends seem to pop up everywhere. Even if you are not a frequenter of the social media platform, you have likely run across the latest TikTok trend on other platforms like Instagram and YouTube. Despite the amount of time and energy that goes into sustaining and bolstering TikTok trends, many marketers and marketing teams […]

TikTok Trends: 9 Best Ways to Find Them (with Tips on How to Analyze and Use Them) appeared first on NealSchaffer.com

Nowadays, the majority of SaaS tools that business ues for marketing rely on AI and ML. People often use these two terms interchangeably, although they are very different in nature. Specifically, machine learning is a subset of artificial intelligence, which is why it’s much more limited in terms of its functionality.  AI and ML tools […]

AI vs Machine Learning: Why the Difference in Meaning Matters for Marketers appeared first on NealSchaffer.com

Videos are great for generating traffic, converting visitors into customers, and increasing engagement with your audience. They can also help you build authority, increase conversions, and even make money. But without a plan, the time and effort that you’ve spent in the video creation process would just go to waste. To be successful in your […]

7 Steps to Create a Killer Video Marketing Strategy appeared first on NealSchaffer.com

Many small businesses are looking for free tools, so why shouldn’t SEO be any different? Even larger businesses might want to do free trials of tools as part of their marketing technology audit, and just as most SaaS companies have free trials, SEO tools also offer free trials. After all, if you let someone use […]

The 16 Best Free SEO Tools You Need to Know in 2025 appeared first on NealSchaffer.com

TikTok is a short-form video-sharing app that took over social media platforms in what has felt like a storm, going from a relatively unknown app, to one that dominates numerous industries. Unlike many other platforms that allow you to share original videos, however, TikTok use is not always straightforward, and many people who are not […]

How to Use TikTok for Beginners: Get Started Today! appeared first on NealSchaffer.com

AI content assistants have become so common that you can find them in just about any popular software. Among others, this feature is integrated into popular messaging and email apps, making your business communication and content creation that much easier. Of course, you can also subscribe to specialized generation programs that can streamline your daily […]

AI Content Assistants: 13 Tools to Assist in Your Content Creation appeared first on NealSchaffer.com

A discussion of TikTok would not truly be complete without a look into the way the social media platform makes ecommerce possible. Although TikTok is certainly no stranger to children and teenagers, using TikTok for business is also a commonplace practice, whether through an affiliate program, or by reaching a company or brand directly through […]

TikTok Ecommerce: What You Need to Know Today appeared first on NealSchaffer.com

Instagram has long been a place to share your ideas through pictures and, more recently, videos and Instagram Reels. With success, it has become harder and harder to get your content noticed. As with websites, on Instagram, you need to make your content visible to people who want to find it. While people that follow […]

The 15 Best Instagram Hashtags Generators in 2025 appeared first on NealSchaffer.com

Whether you run a website or post extensively on social media, it’s important to make sure that your images are indexed. One reason for this is that images are as much a part of your site or your social media campaigns as the words are. In fact, for some forums like Instagram or Pinterest, the […]

16 Image SEO Tips for 2025 appeared first on NealSchaffer.com

I’ve discussed artificial intelligence and its relation to marketing as a whole, but there are certain uses that have their unique pros and cons. An AI-driven email marketing strategy is one such area, with a slew of pros that can encourage email marketers to adopt AI as a standard tool in their email marketing efforts. […]

15 Powerful Ways to Use AI in Email Marketing appeared first on NealSchaffer.com

Have you ever tried to sell a product using a video? Maybe you’ve seen some of those “how-to” videos where someone shows you how to cook a dish or clean a house. These kinds of videos work because they show you exactly what you need to do. Most people think that product videos only apply […]

Product Videos: 7 Types (with Examples) and 6 Tips to Inspire Yours appeared first on NealSchaffer.com

No matter what kinds of videos you watch on YouTube, most of them need to compete with other videos in the algorithm. Like a regular search engine, YouTube serves up relevant videos based on keyword search. But unlike a regular Google search, the results are often partially based on your past viewing history. Even with […]

The Best 15 Thumbnail Makers for YouTube appeared first on NealSchaffer.com

One of the best ways to speed up your video creation process is by using AI-powered tools. With these programs, you can create incredible content in just a fraction of the time you would need otherwise. Even better, you don’t have to be a graphic design guru to squeeze maximum value out of them. In […]

13 Script to Video AI Generators for Instant Video Creation appeared first on NealSchaffer.com

These days, social media marketing is incredibly important. After all, most young people spend significant amounts of time on social media networks. In order to make our social media marketing more effective, it is necessary to try to find any tool that can help us streamline and optimize our posts. Social media automation tools sound […]

The 15 Best Social Media Automation Tools to Use in 2025 appeared first on NealSchaffer.com

TikTok is just about everywhere, from your 10-year-old niece to your 80-year-old grandmother. The social media platform has truly taken the world by storm, and there is no shortage of video ideas to draw in even the least experienced social media user. Consuming the original videos found on TikTok and scrolling through dance videos and […]

How to Make Your First TikTok Video: For Newbies Only! appeared first on NealSchaffer.com

You already have a social media strategy, right? Well, no matter how well-tuned your strategy is, it’s always critical for you to pivot that social media marketing strategy as time goes by. After all, social media is always evolving, your customers are always involved, and so are social media marketing tools. And since tools are […]

19 Best Social Media Marketing Tools for 2025 by Functionality appeared first on NealSchaffer.com

There’s no denying it: Right now, the real estate market is tight. With relatively few homes available and high mortgage rates, it’s easy to feel like you’re spinning your wheels getting clients. However, like most other businesses, marketing is an important part of the customer acquisition process. People need to feel like they can trust […]

19 Engaging Real Estate Social Media Posts Ideas appeared first on NealSchaffer.com

AI video enhancing tools are a fantastic option for any business wanting to produce the highest quality video content that they can. The software provides enormous value to bigger blogs and social media influencers who want to simplify their content creation process. In this article, I’ll go through the best programs within this category and […]

15 AI Video Enhancer Tools to Improve Your Videos appeared first on NealSchaffer.com

If you’re one of the 70% of companies marketing on Instagram, you’ve probably been searching for tools that can help you gain an extra edge through desktop publishing, grid preview, hashtag analysis, and general Instagram metrics to help you understand what is and isn’t working. Let’s now get started looking at some of my recommended […]

The Top 20 Instagram Tools You Need for Successful Marketing appeared first on NealSchaffer.com

Algorithms are often top of mind for marketers intent on reaching their target audience. Although learning Google search practices is often a simple matter of engaging standard SEO practices, other platforms are not quite as straightforward–including TikTok. Although there are some basics of search algorithms that remain evergreen, such as using relevant keywords, there are […]

How Does the TikTok Algorithm Work: The Definitive Explanation appeared first on NealSchaffer.com

Let’s face it: blogging isn’t always easy. In an age of intense competition, making sure your message gets out there is much harder than it used to be. Luckily, there are a whole bunch of blogging tools, both paid and free, that we can use to maximize the impact of our quality content. Let’s take […]

45 Essential Blogging Tools to Improve Your Writing and Increase Your Traffic appeared first on NealSchaffer.com

Like any other type of content nowadays, Instagram captions can be generated with AI tools. Most of these apps are part of larger platforms, allowing you to create all sorts of content on top of social media posts. In this article, I’ll review some of the best programs on the market, their main features and […]

13 Effective AI Instagram Caption Generators appeared first on NealSchaffer.com

Video marketing is one of those strategies that most companies have under-invested in despite its many business benefits. It’s been growing in popularity for years and, with the immense popularity of TikTok, doesn’t seem to be slowing down anytime soon. So if you want to stay ahead of the curve, read on for 15 video […]

15 Killer Video Marketing Tips to Succeed in 2025 appeared first on NealSchaffer.com

After reading these SEO statistics, you’ll realize why search engine optimization is still critical and as important as ever despite changes in how we have consumed content over the years, from consuming more video content, from smartphone users making most of the decisions. SEO, or Search Engine Optimization, is the practice of making a website […]

61 SEO Statistics for 2025 You Need To See To Believe appeared first on NealSchaffer.com

Most e-commerce sites let a lot of sales fly out the window. Although plenty of people browse and complete their purchases, there’s also a large number of abandoned carts each day. And unlike brick-and-mortar stores, it’s easy to abandon multiple purchases per day. Fortunately, there are ways to reduce this consumer practice for your business. […]

15 Proven Abandoned Cart Email Templates To Win Back Lost Sales appeared first on NealSchaffer.com

Artificial intelligence has seen a surge in recent years, both in terms of popularity and in terms of success; while AI was once something in science fiction, it has become an invaluable aspect of business. As it has grown and matured in its scope and ease of use, AI has begun to see use as […]

AI-Generated Content: Complete Guide to Its Pros, Cons and Best Practices appeared first on NealSchaffer.com

Video has gone corporate. Or, more specifically, video has returned to its corporate roots. What do I mean by this? Originally, a video was very expensive to produce, requiring costly cameras, film, and dark rooms. The term “cutting room floor” used to be literal, a place where the film was cut and patched to make […]

The 15 Most Impactful Corporate Videos to Inspire You appeared first on NealSchaffer.com

Understanding the latest social media marketing statistics and the general social media landscape is critical to your marketing success today. Why? As marketers, we know that brand growth is a numbers game. Even with brand awareness, there’s a number that can describe an increase or decrease in each KPI. However, the marketing world has changed […]

61 Compelling Social Media Marketing Statistics You Need To Know For 2025 appeared first on NealSchaffer.com

With influencer marketing and the creator economy in all its forms being as popular as ever, many companies and agencies are looking to collaborate with content creator talent. After all, the right influencer can dramatically increase sales and exposure for almost any brand. At the same time, influencers need to know how much to charge […]

Influencer Rate Card: The Definitive Guide on How to Create Your Own appeared first on NealSchaffer.com

With an AI YouTube video maker, you can create incredible posts for your website and social media. These tools can cut down your daily video production by several hours allowing you to focus on other, more profitable activities.  Is It Possible to Generate YouTube Videos With AI Tools? Nowadays, there’s little you can’t do with […]

15 Magical AI YouTube Video Makers appeared first on NealSchaffer.com

Almost everyone in social media can agree on one thing: Facebook is the king of social platforms. There are a lot of reasons for this, of course, and these Facebook statistics will tell a compelling story of its value for businesses. For example, when you think of the term “social network,” this platform is the […]

25 Facebook Statistics Businesses Need to Understand in 2025 appeared first on NealSchaffer.com

Nowadays, there are lots of incredible website builders tailor-made for small businesses. In fact, even the larger platforms offer specialized plans for smaller shops, barely charging anything for basic functions. In this article, we’ll review the 15 best Ecommerce platforms while analyzing the optimal solutions for specific industries.  What Is An Ecommerce for Small Business […]

15 Best Ecommerce for Small Business Platforms in 2025 appeared first on NealSchaffer.com

If you’re looking to create a new business website, or even if you want to update your current WordPress one, you should definitely consider using a WordPress AI website builder. These programs utilize artificial intelligence and machine learning to hasten various processes in developing a high quality website without losing any quality. What’s even better, […]

7 WordPress AI Website Builders to Experiment With appeared first on NealSchaffer.com

A lot of ink has been spilled over the value of advertising on social media platforms like Facebook & Twitter, Instagram, and, even the newest of shiny objects, TikTok. After all, these are among the largest online forums for social advertising and lead generation. Certainly, for B2C companies these other networks are excellent sources of […]

The Top 31 LinkedIn Statistics for Business in 2025 appeared first on NealSchaffer.com

Computer-aided photography and retouching is not a new concept, especially on Instagram. In fact, the ability to both share photos and do innovative things with them is one factor that made Instagram wildly popular. However, just as with writing, the rise of AI is changing the visual content landscape. These days, chatbot technology has led […]

The Instagram AI Trend: What It Is and How to Do It appeared first on NealSchaffer.com

Video to text AI tools are among the most popular generative AI solutions today. This category of software is perfect for teams and collaboration, as it creates transcripts from long meetings and other audio/video content. Among others, these tools can highlight the most important sections of videos, putting emphasis on things that matter. Video to […]

15 Video to Text AI Tools for All of Your Transcription Needs appeared first on NealSchaffer.com

Most of us remember when AI was primitive, and any form of creativity from computers was a pipe dream. However, over the last year and a half, AI has become a major player in content marketing. In fact, generative AI has disrupted an entire industry by being not only novel but also inexpensive. However, AI […]

Does Google Penalize AI Content? Here’s What We Know appeared first on NealSchaffer.com

Most marketers I know, myself included, utilize at least one AI email tool for their daily operations. This software category is perfect for marketing and sales teams, making outreach that much smoother. However, these tools are also fantastic for customer service teams, busy entrepreneurs, and just about anyone who is heavily dependent on this form […]

15 Effective AI Email Assistants to Try Out appeared first on NealSchaffer.com

No matter how you cut it, these days video is king. The lockdowns of the pandemic meant that brands and families alike had to use video to express themselves outside of a small bubble. However, in some ways the pandemic only accelerated a trend: How-to videos have become very popular over the last several years. […]

How-To Videos: 9 Practical Tips to Create 7 Different Types for Your Business appeared first on NealSchaffer.com

As we review the video marketing statistics below, you will see that video is a marketing tool that you cannot ignore if you want to market online. You’ll soon be wondering why you aren’t using videos to give your video marketing strategy a boost. Most people agree that video is hot. No matter the subject […]

The Top 50 Video Marketing Statistics for 2025 appeared first on NealSchaffer.com

Believe it or not, an increasing number of people are beginning to use the power of AI to enhance their LinkedIn profile photo. These AI LinkedIn headshot tools help you make improvements on your current existing photo and leave a much better impression on people browsing not only your LinkedIn profile, but all of your […]

11 Incredible AI LinkedIn Headshot Tools to Create the Perfect LinkedIn Profile Picture appeared first on NealSchaffer.com

Data scraping from websites has become an increasingly integral part of the marketing process. No matter what sort of data you need to extrapolate for your internal processes, there are a growing number of tools that can help you do the work efficiently and with a higher degree of accuracy. Now we have the emergence […]

The Best 19 AI Website Scrapers You Haven’t Heard Of appeared first on NealSchaffer.com

There are tons of blog posts out there about Instagram statistics for 2025. I don’t intend to add to the noise, but I think that there is some data that is important for every marketer to understand to maximize their marketing. These are the statistics that I bring up in my speeches and classes, so […]

31 Definitive Instagram Statistics for 2025 You Should Know – and Why appeared first on NealSchaffer.com

Would you like to work harder or work smarter? I’m assuming the latter, and if that’s you, it’s time to open your eyes to the latest AI-driven video makers which can help simplify your content creation process. With them, you can create captivating videos in a fragment of the time it would previously take you. […]

15 Powerful AI TikTok Video Generators to Simplify Video Creation appeared first on NealSchaffer.com

While TikTok continues to grow in influence, and Meta is tinkering with making Instagram more “TikTok-like,” Facebook continues to be the number one platform used by an audience of older generations that simply cannot be ignored by any brand targeting a broad range of customers on a global level. In the past, 3rd party Facebook […]

17 Facebook Publishing Tools to Help You Grow on Meta appeared first on NealSchaffer.com

Let me tell you a true story about me and podcasting. I have had a podcast since 2013, but as I indicate in my own Episode 140, Want to Excel at Social Media Marketing? You Need to be an Active Consumer of Social Media First, I was never a consumer of podcasts. It was a […]

21 Marketing Podcasts to Inspire You in 2025 appeared first on NealSchaffer.com

Successful content marketing requires a lot more than just creating content and posting it. While doing this might seem fun and creative, you’ll miss out on a lot of opportunities to get the best results. In fact, you might even fail to achieve a good enough ROI to justify the expense. Fortunately, it’s easy to […]

The 18 Elements of Successful Content Planning appeared first on NealSchaffer.com

The process of AI generation always starts with textual instructions. Your ability to create quality outputs is usually predicated on whether or not you can create detailed prompts to feed software. With enough information, AI-powered tools can generate much better articles, blog posts, and artistic images.  Given the importance of effective prompts, you should consider […]

13 Unbelievable AI Prompt Generators to Maximize Your AI Content Creation appeared first on NealSchaffer.com

Anyone that is involved in digital, content, influencer and/or social media marketing tend to be busy people. Between social media, emails, Slack conversations, internal as well as client meetings, phone calls, webinars, conferences, and on top of that creating the latest, greatest ad campaign ever takes up a lot of time. But what about continued […]

The 50 Best Digital and Social Media Marketing Books to Read in 2025 appeared first on NealSchaffer.com

Have you seen those TikTok videos that feature voices that probably didn’t come from the content creator? They are probably using a TkTok voice generator, a handy tool that leverages AI that can make your shortform videos all the more engaging and entertaining. TikTok voice generators aren’t just for entertainment, though: they also have a […]

13 Cool TikTok Voice Generators appeared first on NealSchaffer.com

Given that AI technology is widely used for images and other visuals materials, it isn’t surprising that companies also offer AI thumbnail generators for YouTube videos. These nifty tools are tailor-made for the social network, boosting your engagement and reducing time spent for content creation.   The Importance of YouTube Thumbnails Using online thumbnail makers provides […]

13 Cool AI Thumbnail Makers for YouTube appeared first on NealSchaffer.com

Every business needs to have a social media presence because of the popularity of social media. Consider this: a whopping 57% of the world’s population (nearly 4.5 Billion and counting) have an active social media account. When you consider that not everyone on the planet has access to the internet, this is an overwhelming percentage […]

20 Best Social Media Analytics Tools to Empower Your Marketing in 2025 appeared first on NealSchaffer.com

Do you sometimes have trouble thinking about what to publish on Facebook, whether it is your business page or your personal profile? Join the club. That’s why I am a huge fan of generative AI, and these free AI Facebook post generators will solve your writer’s block AND potentially create something more engaging than you […]

10 Free AI Facebook Post Generators to Try appeared first on NealSchaffer.com

Blogging platforms are a must-have in this day and age, given that companies need to share their message online to connect with their audiences. Blogging might also provide SEO perks, allowing you to increase web exposure and boost your lead-generation efforts.  In this article, I’ll mention some of the most popular solutions you can find […]

15 Best Blogging Platforms to Consider in 2025 appeared first on NealSchaffer.com

If you’re not using social listening tools as part of your social media monitoring efforts, your brand might be literally deaf. An important part of social media and digital marketing is knowing where your brand stands at any one time on any given social media platform. Are people aware you exist? What’s your competition doing? […]

The 21 Best Social Listening Tools to Monitor and Empower Your Marketing appeared first on NealSchaffer.com

Every SEO tool has a blog post about this subject, but to give you an example of my own SEO competitive analysis, I wanted to write a post that doesn’t go into nearly as much detail as I assume you do not do SEO for your full-time job. I find that there is a lot […]

SEO Competitor Analysis: How to Outrank Your Competition in 6 Easy Steps appeared first on NealSchaffer.com

Wondering who has the most followers on TikTok? Not only will I answer that question, but I will introduce you to what makes them famous and give you a teaser TikTok video for each one of them, so keep reading! As you already know, TikTok has become a great source of entertainment for people all […]

31 Influencers with the Most Followers on TikTok appeared first on NealSchaffer.com

No matter what kind of website you have, SEO is a multifaceted discipline. It often involves blogs and other web copy that are optimized for keywords, images with the perfect tags and meta descriptions, and even video that’s competitive on YouTube. Knowing all of the plugins that exist for WordPress that can aid your efforts […]

The 15 Best SEO Plugins for WordPress That You Should Know appeared first on NealSchaffer.com

Although Twitter has been around for a long time, there are always newcomers. Not only do people get older and want to try something new, but Twitter is a great place to talk about hobbies, news events, and much more. At the same time, Twitter can seem a bit intimidating at first, because it’s so […]

How to Use Twitter for Beginners: 15 Tips for Success! appeared first on NealSchaffer.com

No matter what your business sells, the chances are that you have a presence on Facebook. After all, despite competition from other platforms, Facebook is still a major place to see and be seen. Especially when you consider that people spend a lot of time on social media, this marketing modality is more important than […]

Here’s How the Facebook Algorithm Works in 2025 – and How to Leverage It for Your Business appeared first on NealSchaffer.com

Nowadays, many eCommerce builders come with free plans tailor-made for small businesses and single entrepreneurs. With this software, young enthusiasts can create their first commercial site and start selling online without having to incur major monthly costs. In fact, some free plans are so advanced that they can compare to other companies’ paid plans in […]

13 Free eCommerce Platforms to Launch Your Store on in 2025 appeared first on NealSchaffer.com

If you are managing multiple social media platforms, having a single social media marketing dashboard from which to manage and analyze your campaigns and posts across several different social channels is critical for success. The name for this tool is a social media dashboard, and social dashboards are often considered a vital introduction for improved […]

The 17 Most Powerful Social Media Dashboards You Should Know appeared first on NealSchaffer.com

One of the most cost-effective ways to market your business is through email. This has been true for a long time, and it’s one reason why even small businesses have started sending out promotional emails. Not only that, but basic email campaigns are relatively easy to plan and execute — especially with high-quality email marketing […]

Email Outreach: 15 Tips on How to Create an Effective Campaign (with Templates) appeared first on NealSchaffer.com

If you’ve been following my blog, you’re well aware of my fascination with artificial intelligence software. This tool type is the future of content creation and marketing, allowing teams to create just about anything from amazing blog posts to realistic images.  While the software vertical is still in its early phases, there’s already a wide […]

25 Best AI Tools for Marketing and Business appeared first on NealSchaffer.com

YouTube has come a long way from the days of cute cat videos. In fact, though it was once a platform for everyday people to share their talents, YouTube has now become a major commercial enterprise. Even your everyday creators can often monetize their content to the point that some people even make a living […]

YouTube Marketing Strategy: 13 Tips to Help You Grow Your Business with YouTube appeared first on NealSchaffer.com

Staying at the top of your game on social media can be difficult these days. Pay-to-play has become a major part of the social media scene, making it necessary to buy advertising on social channels. We must also post organic content for our followers. While social media algorithms usually penalize accounts that publish too frequently, […]

The 21 Best Tweet Schedulers to Ramp Up Your X Marketing appeared first on NealSchaffer.com

Twitter has become a powerful tool for marketers. It’s a great way to connect with new customers, build relationships with existing ones, and get noticed by influencers. But how do you make sense of all the data Twitter gives you? By utilizing its analytics. Twitter analytics are great for tracking how many followers you’ve gained […]

Twitter Analytics: 6 Actionable Ways to Leverage Them appeared first on NealSchaffer.com

AI text generators have taken the world by storm. Some will argue that they make you a better copywriter, while others have argued that it’s impossible to detect what is human-generated and what is AI-generated. You will have to be the judge as to if you use, and how often you use, these AI text […]

15 Best AI Text Generators (Free and Paid) appeared first on NealSchaffer.com

Despite the fact that Facebook isn’t as cool as it used to be, it’s still important to know how to create a group on Facebook. Perhaps the biggest reason for this is that building a community around your brand is always important. And with the potential for an economic downturn in the near future, building […]

How to Create a Group on Facebook That Builds Community appeared first on NealSchaffer.com

I have been regularly sharing my own experiences using WordPress plugins to run this business blog to help you make your own website more social media optimized and SEO friendly. My goal in sharing is also to help you convert more of your visitors into new leads. I say “website” because WordPress is not just […]

The 16 Best WordPress Plugins for Business Blogs in 2025 (and 12 Other Plugins to Consider) appeared first on NealSchaffer.com

AI video generators are a tool category I’ve been experimenting with as of late. While there are many potential use-case scenarios for them, they can play an impactful role in educational video and any use case scenario where stock video can be leveraged, such as in b-roll. Of course there are many other ways to […]

17 Amazing AI Video Generators to Start Using Today appeared first on NealSchaffer.com

Before we look into the top Pinterest tools, let’s first debunk the Pinterest myth. Even a few short years ago, Pinterest was a relatively unknown social media network. Why? Because it had a niche: young women with disposable income. It wasn’t until recently that men started signing up in large numbers. Maybe that isn’t surprising: […]

The Top 19 Pinterest Tools You Need to be Successful on Pinterest appeared first on NealSchaffer.com

If you’ve been experiment with Generative AI tools like ChatGPT or Google Bard, you probably already understand the power of AI to help you take ideas and build content from them. Maybe you have used them like a search engine, asking questions to get ideas, or even to create an email for you. But have […]

15 Powerful AI Blog Writers (When You Need Help Blogging) appeared first on NealSchaffer.com

These days, making money on YouTube has a lot of appeal. After all, a lot of people think that top YouTubers can spend just a few hours a day creating content, then rake in a fortune. The truth is that there are some top YouTubers who can do this. However, it’s not typical. For most […]

How Much Do YouTubers Make in 2025? appeared first on NealSchaffer.com

Before Elon Musk bought Twitter and made significant changes to their app ecosystem, there used to be a plethora of Twitter clients, third-party apps devoted solely to allowing its users to consume tweets. Some of these clients or apps were Android or iOS only while there were also dedicated Twitter clients for Mac and Windows […]

The Top 15 Twitter Clients You Can Still Use in 2025 appeared first on NealSchaffer.com

As an “oldie but goodie” social network, it’s easy to take Twitter for granted. In recent years, the network has hosted heads of state, journalists, creatives, and ordinary people. However, nowadays it’s more than just a good place to hang out. Instead, Twitter is a great place to do business, mostly through marketing and updating […]

How to Use Twitter for Business: 15 Definitive Tips to Help You Master Tweeting appeared first on NealSchaffer.com

Since the emergence of Generative AI, I have been on a mission to find all of the amazing AI tools for marketing that exist and see which ones I can work into my own marketing processes as well as those of my clients. I make special note when I find free AI tools that might […]

23 Free AI Tools for Marketing to Try Out Today appeared first on NealSchaffer.com

Should you or shouldn’t you? We’re talking about pressing that Facebook Boost Post button. It might appear like a quick remedy to the “wasting time posting content that gets low to no engagement” problem. Especially when you are starting out on Facebook, one of the biggest challenges can be getting that early engagement. After all, […]

Facebook Boost Post: Are You Tempted to Press It? If So, Read This! appeared first on NealSchaffer.com

As algorithms and common practices change, so too does how to reach your target audience. In spite of all of the changes that have occurred in recent years regarding how Instagram works, and how brands and companies can reach their followers, there are clear, simple ways to make sure you are getting more followers, increasing […]

15 Best Ways How to Get More Followers on Instagram in 2025 appeared first on NealSchaffer.com

If you have tried ChatGPT and given it a prompt to answer a question for you, you have already experienced the power of an AI content generator. The content it generates will solely be based on how you instruct the AI, and the possibilities are literally endless. However, ChatGPT is only one example of an […]

15 Powerful AI Content Generators to Test Out appeared first on NealSchaffer.com

You probably know this by now, but TikTok continues to be the hottest place to see and be seen among Generation Z. In fact, this platform has one of the youngest user bases among social media sites. One reason for this popularity is that younger consumers prefer short video content, such as the 15-60-second offerings […]

20 Easiest Ways How to Go Viral on TikTok appeared first on NealSchaffer.com

When we talk about AI in marketing, we tend to focus on textual content creation in the form of generative AI. We all know about the time saved and efficiency gained by using these tools to create blog posts, ad copy, social media posts, and more. This same technology can also be applied in a […]

Best 15 AI Photo Editors for Your Next Project appeared first on NealSchaffer.com

Video is an integral part of marketing overall. This is unsurprising because consumers love video and spend more time on it than they would a print or other visual ad. In fact, as you’ll increasingly find, brands that don’t do video ads other than television are facing a disadvantage. Combined with social media, video ads […]

15 Facebook Video Ads Best Practices (with Examples) appeared first on NealSchaffer.com

Generative AI is pushing the boundaries of what we are able to create using sophisticated artificial intelligence tools. Another type of content we can create is video using text-to-video AI tools. These tools allow us to create digital video content simply by using written prompts. I have been playing around with them myself, and while […]

15 Incredible Text to Video AI Tools appeared first on NealSchaffer.com

Whether you are looking to start a new blog or looking for some ideas on what to write your next blog post about, it’s always a great idea to look around and be inspired by some of the great blog examples that might exist in your niche and even outside of it. By checking out […]

33 Blog Examples to Inspire Your Next Blog Post appeared first on NealSchaffer.com

There’s no question that people love Instagram. Its ubiquity has made published photographers of many people, and now everyone is sharing their daily lives. At the same time, businesses have found that Instagram for business can be very effective at driving sales. This is true whether you leverage the platform primarily for Interacting with customers, […]

How to Use Instagram for Business: 23 Actionable Strategies for 2025 appeared first on NealSchaffer.com

Long gone are the days in which Pinterest was used primarily as a way for people to save images and articles to cover their interests and provide inspiration. Instead, Pinterest is now used as a way to encourage more followers, connect with audiences and peers, and generate revenue. Although the basic structure of Pinterest hasn’t […]

19 Pinterest Board Ideas That EVERY Business Can Use! appeared first on NealSchaffer.com

Networking is vital for virtually all professions, but real estate is uniquely matched to networking, as so much of real estate work is tied to making connections, building relationships, and managing those relationships over time. While plenty can be said about having a social media presence, there may not be enough said about the value […]

LinkedIn for Real Estate Agents: 15 Things You Should Have Been Doing Yesterday appeared first on NealSchaffer.com

Right now, the hottest topic in content marketing is AI. This is no surprise when you consider that AI tools are brand-new technological toys on the market. Furthermore, there is an army of writers and editors who feel that their job is directly threatened by this new technology. Part of the discussion also concerns the […]

AI in Content Marketing: Benefits, Ways to Use, and 5 Case Studies appeared first on NealSchaffer.com

Before there were Instagram and TikTok influencers, there were mommy and food bloggers. In the early days of social media, and actually, before social media, entrepreneurs that wanted to make money online often started blogging, and many success stories have been written. With the popularity of social media and the emergence of A.I., you might […]

10 Types of Blogs That Make Money Today (with 26 Inspiring Examples) appeared first on NealSchaffer.com

By now, most of us are used to the idea of influencer marketing. After all, this marketing method has proven itself to be very effective at connecting with customers. So much so, in fact, that influencer marketing has reduced the need for traditional online ads. In some ways, the influencer trend demonstrates what sales professionals […]

AI and Virtual Influencers: What is Their Role in Influencer Marketing? (with examples) appeared first on NealSchaffer.com

I’ve talked a lot lately about the importance of content marketing. After all, Besides straight-up advertising, this is one of the most effective ways to build leads and increase sales. However, an important part of content marketing is the creation of the content you plan to post. Whether that’s a short TikTok video, an extensive […]

What is Content Writing? 13 Ways to Write Better Content appeared first on NealSchaffer.com

As business owners, one of the most important things we do is promote our business. After all, if we don’t have customers, sooner or later we won’t have a business either. However, small businesses don’t need to spend the kind of money that larger brands do. Not only do they generally cover a smaller geographical […]

Facebook Ads Cost: How Much Should You Be Spending? appeared first on NealSchaffer.com

Social media contests are one of the greatest and most effective ways to increase engagement and get your name out there. Knowing the best social media giveaway ideas is not always quite so easy, however, as releasing a rapid-fire series of giveaways could do more to incur costs and lose products than going without. To […]

23 Social Media Contest Ideas to Increase Followers and Engagement appeared first on NealSchaffer.com

No matter the length, it’s clear that video is a very popular form of content. In addition, the video medium is highly versatile for content creators. Depending on your platform, interests, and goals, you can make dynamic content like tutorials, livestreams, and challenges. Furthermore, you can leverage the power of video to promote your products, […]

TikTok vs. YouTube: Which Is the Best for Content Creators in 2025? appeared first on NealSchaffer.com

Although a few social networks like Facebook and LinkedIn assume that you’ll use your actual name, many of the others encourage you to create an alias for yourself. For instance, YouTube and Instagram expect that you’ll use something Creative as your username. As a relative newcomer to the social media space, TikTok assumes that you’ll […]

80 Awesome TikTok Username Ideas to Go Viral appeared first on NealSchaffer.com

If you’ve never thought about subscribing to WordPress maintenance services, imagine this true story of what recently happened to me. I was updating one of my blog posts when all of a sudden, I realized that it was saving the post as a new article and adding a number to the end of the URL […]

12 Best WordPress Maintenance Services for 2025 appeared first on NealSchaffer.com

These days, it isn’t enough to crank out a bunch of branded content, put it on the Internet, and hope for the best. There’s too much competition in almost every industry and across major keywords for websites to perform well just because the content is great. Even carefully crafted traditional content often struggles in today’s […]

The Top 13 UGC Platforms to Empower Your Content Marketing in 2025 appeared first on NealSchaffer.com

If you want to talk about the exchange of ideas in real-time online, Twitter is one of the oldest still-operating forums where this can happen. In fact, Twitter has historically been one of the most diverse discussion forums around, because there are very few limits on what you can talk about. Also, Twitter members come […]

Twitter Chats: The Definitive Guide to Hosting (or Joining) appeared first on NealSchaffer.com

While social media was once a groundbreaking frontier, it has become so thoroughly entrenched in how we go about our personal and professional lives, that it can be difficult to be heard above the noise. This is especially true for business accounts on social media platforms; with numerous other companies and brands creating visual content […]

Writing for Social Media: 15 Tips to Increase Engagement appeared first on NealSchaffer.com

If you are an ecommerce brand, having an Amazon marketing strategy is not an option. Ever since the debut of the e-commerce giant almost 30 years ago, Amazon has been a popular destination for online shopping. Even when you mostly went there to purchase books, the site had a reputation for its huge selection and […]

23 Amazon Marketing Strategies for 2025 (with 3 Case Studies) appeared first on NealSchaffer.com

AI content creation is the latest wave of the AI revolution that will undoubtedly make you more efficient – and better – in your marketing efforts. After all, one of the best ways to increase marketing efficiency is undoubtedly the use of AI tools. Even if you’re a relatively new marketer, you can get solid […]

23 Recommended Tools for AI Content Creation appeared first on NealSchaffer.com

LinkedIn can be a powerful tool in your arsenal. Rather than focusing on personal connections, like most social media sites, LinkedIn’s designation as a professional network makes it a highly varied tool to increase your reach and make connections. Using LinkedIn is not always as easy or straightforward as other types of social platforms, however, […]

10 Unconventional Ways How to Message Someone on LinkedIn If You Are Not Connected appeared first on NealSchaffer.com

In the last few years, eCommerce businesses have slowly started implementing artificial intelligence into their daily operations. Online retailers nowadays use various AI in ecommerce tools to improve customer experience, detect fraud, optimize prices, and create ads. Most importantly, machine learning and its subset deep learning allow you to significantly increase conversions. The whole online […]

13 Ways to Use AI in Ecommerce in 2025 (with Tools Recommendations) appeared first on NealSchaffer.com

Is your LinkedIn account restricted? You’re not alone! A look through the comments of this post will give you an idea as to the issues that others like you are facing. In fact, I often get emails from readers of this blog demanding that I give them access back to their LinkedIn account and remove […]

LinkedIn Account Restricted? Here’s Why. Hint: You May Have Been Too Active! appeared first on NealSchaffer.com

If you are in a B2B industry, then you know that LinkedIn is a critical source of leads. These LinkedIn statistics hint at the treasure trove that LinkedIn can be for those that work in a lead generation role: This blog post will equip you with all of the LinkedIn lead generation techniques and strategies […]

LinkedIn Lead Generation: 20 Strategies That Work in 2025 appeared first on NealSchaffer.com

These days, AI content is highly controversial. On the one hand, there are a lot of companies and agencies who believe in fully adopting AI for all types of written content. For these AI fans, there are few or no drawbacks to AI in general, and generative AI in particular. On the other side of […]

Can Google Detect AI Content? Here’s What We Know, and Why It’s Important appeared first on NealSchaffer.com

I originally wrote this blog post when there was a weird loophole that had tons of Facebook Events invitations flooding my inbox. Since then, I have been in better control of what I perceive to be Facebook spam messages, but the popularity of this blog post over years tells me that many of you still […]

Understanding Those Mysterious Facebook Spam Messages You May Be Receiving appeared first on NealSchaffer.com

Similar to other digital marketing tasks, AI-powered technology is already having a major impact on video creation and editing. These types of video editor software tools can automate various processes that would previously take you hours upon hours to finish. Aside from simplifying the creative process, these programs can help amateurs polish their low-quality content […]

19 AI Video Editors to Scale Your Video Marketing appeared first on NealSchaffer.com

Twitter is entering a new era after its acquisition by Elon Musk, but despite the promises of banning nobody and adhering to free speech, various restrictions continue to be placed on Elon Musk’s platform as we speak. Now that Twitter verification has become pay to play, it is only a matter of time until Twitter […]

6 Reasons Why Your Twitter Account May Be Restricted (Without Your Knowing It) appeared first on NealSchaffer.com

Over the years, Google’s algorithms have become incredibly sophisticated. Gone are the days when you could reach the top of search engine rankings by simply stuffing your content with relevant keywords. Nowadays, you can’t make an impact without an actionable SEO strategy, excellent content, and precise execution, amongst other things. While AI-powered tools are not […]

15 AI SEO Tools to Help Your Content Rank appeared first on NealSchaffer.com

Artificial intelligence has allowed us the freedom to create content in many ways. While I would never recommend you write a blog post using AI, short bits of content are actually more suited to using AI. Why? Because when you have limited real estate, the inspiration that AI can provide can absolutely help you find […]

13 Best AI Tweet Generators for Twitter / X appeared first on NealSchaffer.com

As my children are now of the high school age, and they themselves are starting to create their own LinkedIn profiles, I continue to be surprised by the very few number of people that are on the platform. While I don’t expect every student to be on LinkedIn, having a LinkedIn profile is so important […]

What is LinkedIn and Why Should You Join? appeared first on NealSchaffer.com

The never-ending question of quality vs quantity of Twitter Followers is similar to the argument of how many people you should connect with on LinkedIn or “friend” on any of the social media platforms. Without enough connections on LinkedIn, you might not show up in as many search results as a 2nd degree connection. With […]

Twitter Followers vs Following: What is the Ideal Ratio? appeared first on NealSchaffer.com

This topic is important for influencers who want to better leverage or bloggers who want to become YouTubers. We hear so many stories of so many people making money off of YouTube that it begs the question: How much can you make from your YouTube videos, and more specifically, how much does YouTube pay per […]

How Much Does YouTube Pay You Per View? appeared first on NealSchaffer.com

On Facebook, Twitter, and other social networks, it is very easy to “unfriend” someone. For some reason it is very difficult to figure out how to delete connections on LinkedIn. If you think about it, LinkedIn was originally intended to be a social network for professionals who only connected with people they know and trust. […]

The Two Easy Ways to Disconnect and Delete a LinkedIn Connection appeared first on NealSchaffer.com

If you have been on the popular social media platform as an advertising entity for any length of time, you have likely heard of the existence of a massive library of the ads currently being run across the different Meta platforms and offerings. The library is precisely what it seems to be: a collection of […]

What is the Facebook Ad Library and 13 Ways How to Use it for Facebook Marketing appeared first on NealSchaffer.com

Twitter is a platform with lots of messages that go back and forth every day. Sometimes, the messages are a friendly debate on a hot topic, while in other situations, it’s a brand-related discussion or simply people sharing their thoughts. Arguably, the greatest thing about Twitter is that it lets people discuss various topics essentially […]

Twitter Advanced Search: The Definitive Guide on How to Search for Tweets appeared first on NealSchaffer.com

Let’s face it: content marketing is hard. Every business, from decades-old establishments to enthusiastic startups, are all fighting for the attention of their audience online to grow their businesses. Original, engaging content is in demand more than ever before, and every successful content marketer must find that sweet spot between understanding their audience and creating […]

25 Useful Content Marketing Tools for All of Your Content Needs appeared first on NealSchaffer.com

It goes without saying that video is an increasingly highly valuable area of content marketing. That this is true isn’t surprising: people love to be shown how to do cool things, they can watch videos while enjoying a hobby, and there’s lots of room for creativity. Plus, a lot of people find that information is […]

15 Powerful YouTube Tools You Need to Grow Your YouTube Audience appeared first on NealSchaffer.com

Looking for the best infographic maker? You’re not alone. We all know that infographics are a power tool for content marketing, social media marketing, and even blogger outreach to enhance our SEO backlink building efforts. That’s why infographics are so powerful as a marketing tool. Unfortunately, they are also very difficult to create unless you […]

The 15 Best Infographic Maker and Graphics Tools for Your Marketing and Business Needs appeared first on NealSchaffer.com

One of the biggest questions that people ask when times are hard or when they want to boost their income is how they can make more money online. After all, in the age of high-speed internet and side hustles, it’s easy to increase our incomes from the comfort of our own homes. These days, selling […]

15 Ways How to Make Money on Shopify in 2025 appeared first on NealSchaffer.com

These days, TikTok is taking the world by storm. Not only is the network growing quickly, but it’s also controversial because governments all over the world are concerned about its influence. However, as marketers, we understand that this network is an important way to reach the younger segments of our population. In particular, Gen Z […]

Here is How to Change Your TikTok Username – in 5 Simple Steps appeared first on NealSchaffer.com

No matter what industry your business is in, it’s critical that you have some form of a website. After all, websites are one of the best ways to introduce yourself to potential customers, spread brand messages, and distinguish yourself from the competition. However, part of having a website is ensuring that people can find it […]

The 13 Best Rank Tracker Tools to Rock Your SEO in 2025 appeared first on NealSchaffer.com

On YouTube, one of the hottest new features is Shorts. This is unsurprising when you consider that industry trends are in the direction of shorter videos. Although short videos have been around for a long time in the form of TV commercials and other “spots,” they haven’t had a massive appeal on social media until […]

YouTube Shorts Looping: How to Do It and Why It Increases Video Views appeared first on NealSchaffer.com

Most of us can agree on one thing when it comes to social media marketing or digital marketing in general: Facebook has the largest reach. Unfortunately, Facebook’s massive reach means that it can often be harder to navigate for users and marketers alike. It is also full of Facebook features that can confuse both users […]

The Top 17 Facebook Tools for Marketing Your Business appeared first on NealSchaffer.com

As the owner of a Shopify store, the chances are you’re focused on the growth of your business. However, one of the biggest obstacles is your competition. No matter how good your products are, somebody else is trying to convince potential customers that their product is better than yours or that it is a better […]

Shopify Affiliate Marketing: How to Leverage Influencers to Grow Your Shopify Store appeared first on NealSchaffer.com

Those of us who are into content marketing are reminded of the old saying, “It’s a jungle out there.” After all, we have to compete with other marketers and brands for our customer’s attention. Maybe it wouldn’t be so bad if people didn’t leave negative reviews on websites, or if we didn’t have to contend […]

The 21 Best SEO Tools to Power Your Search Engine Marketing appeared first on NealSchaffer.com

While most of us are used to making videos for YouTube, Shorts are much newer. Primarily a response to other platforms with their short-format videos, these pieces of content are intended for people to enjoy and then school on by. In some ways, it’s like the video version of scrolling through your Facebook or Instagram […]

Why are My YouTube Shorts Not Getting Views? 4 Potential Reasons appeared first on NealSchaffer.com

For many years, Twitter has been an excellent tool for marketers. After all, it’s older than many of the other networks. But more importantly, Twitter is one of those places where people all over the world can broadcast their thoughts in a manner that’s largely uncensored. Sure, there are trust and safety rules, but political […]

The 25 Best Twitter Tools for Marketing in 2025 appeared first on NealSchaffer.com

With influencer marketing becoming so important to the growth of brands, it’s natural that marketers want to find influencers more easily. After all, influencer discovery is one of the more difficult aspects of the business and a searchable database is vital. Not only that, but you have to figure out which potential influencers are genuine, […]

The 21 Top Influencer Marketing Platforms appeared first on NealSchaffer.com

There’s no question that TikTok remains popular, despite all the controversy. And, it is increasingly a critical forum to reach the younger generations. However, you can produce all the content that you want, and it will have minimal impact if people cannot find it. For that, TikTok uses hashtags. Generally speaking, TikTok Hashtags function similarly […]

TikTok Hashtags: Where to Find and How to Use to Grow Your TikTok appeared first on NealSchaffer.com

With social media marketing now in its second decade, marketers are always trying to see if there are better social media management tools out there. After all, with all the changes that go on in social media marketing, you would assume that every tool would also be continually innovating, right? Well, the truth is that […]

The 15 Best Social Media Management Tools You Need to Know appeared first on NealSchaffer.com

It used to be that getting verified on Twitter was important for your credibility for your profile there. Verification meant that Twitter, and the general public, knew that you were who you say you were, rather than (potentially) an imposter. However, the verification program hasn’t always been open. Twitter started verifying in 2009 but then […]

How to Get Verified on Twitter in 2025 for Real (Post-Elon Musk Takeover) appeared first on NealSchaffer.com

As content creators and marketers, we should all be focused on the quality of our content. After all, poor-quality content is unlikely to receive the quantity and type of engagement that we need. And of course, it is that engagement which ultimately gives us our ROI. However, even the best-quality content will receive fewer views […]

When is the Best Time to Post Your YouTube Shorts? Try This. appeared first on NealSchaffer.com

As nearly everyone in our industry knows, video marketing is hot. Really hot. In fact, video marketing has been slowly taking over multiple social networks due to its overwhelming popularity. Although at one time it was expensive to produce, nowadays, video marketing is a cost-effective option for most brands. If your company hasn’t tried this […]

The 22 Best Video Marketing Tools for 2025 appeared first on NealSchaffer.com

All of the podcasting statistics point to the continued growth in the industry. More and more businesses and entrepreneurs are launching podcasts. Whether you are planning a new podcast or want to grow your current one, I created this list to both simplify the selection process for you, and to let you know of the […]

The 27 Leading Podcasting Tools to Help You Launch or Grow Your Podcast appeared first on NealSchaffer.com

Whether you create TikTok videos for fun, as an influencer, or on behalf of a brand, chances are that you worry about your hard work getting stolen by bad actors. Add to that the increased emphasis on authenticity within the social media community, and you probably have great concerns about people not pretending to be […]

How to Get Verified on TikTok in 2025: 8 Tips to Follow appeared first on NealSchaffer.com

Many people think that Facebook Ads Manager is the only Facebook Ad tool you need. But did you know that there are a host of other Facebook Ads tools that can help you improve your ad spend ROI? Especially if you are a large company or are simultaneously running multiple ads campaigns or have a […]

The Top 13 Facebook Ad Tools You Didn’t Even Know Existed appeared first on NealSchaffer.com

These days, most of us have favorite content creators that we follow on a regular basis. These might be on Instagram, YouTube, or TikTok. Those of us who are into the business scene may even follow some creators on LinkedIn or business blogs. But why do people spend so much time and money creating content […]

33 Mind-Blowing Creator Economy Statistics for 2025 appeared first on NealSchaffer.com

When it comes to content marketing, there is no question that it has a very high ROI for most companies. It’s also one of the best ways to invite your target audience to interact with your brand. However, it’s also true that everybody else is doing content marketing, and frequently a lot of it. Because […]

How to Develop a Killer Content Strategy in 18 Easy Steps appeared first on NealSchaffer.com

TikTok is home to some of the most compelling trends that have popped up on social media platforms in the past few years, and photo editing trends are no different. Whether you are a teenager hopping on your phone or a brand leader settling in for a day of work, you have likely at least […]

The 8 Best TikTok Photo Editing Hacks You Need to Know! appeared first on NealSchaffer.com

Whenever I speak on influencer marketing, I inevitably get asked: Are there any influencer marketing tools that can make my life easier? After all, the work involved in influencer identification alone could require a tremendous amount of time, especially once you understand my influencer marketing definition and its broad implications. And that is only the […]

Your Guide to the 49 Best Influencer Marketing Tools to Empower Your 2025 Creator Economy Collaborations appeared first on NealSchaffer.com

These days, short-form video is very popular. The advent of TikTok, Instagram Reelz, and other changes in the marketing industry means that video is hotter than ever. And this trend has transitioned to the marketing world, as well. These days, the short-form video gets a very high ROI. In some ways, we’ve come full circle […]

How to Make YouTube Shorts: A Guide for Newbies appeared first on NealSchaffer.com

While podcasting has always been seen as a niche tool which may or may not be relevant from a marketing perspective, with every year we see more and more content creators and brands leveraging podcasting for business. I also have been investing more time into my own Your Digital Marketing Coach podcast and as I […]

The Top 25 Podcast Statistics You Need to Know in 2025 appeared first on NealSchaffer.com

If you’re a professional or represent a B2B brand, chances are LinkedIn is important to your job effectiveness. After all, LinkedIn is the place to see and be seen by businesspeople. Recruiters, job seekers, sales professionals, and marketers all need these professional connections to do their jobs better. In addition, many professionals in other capacities […]

When is the Best Time to Post on LinkedIn in 2025? appeared first on NealSchaffer.com

A discussion of social media is no longer complete without a substantial mention of TikTok. Emerging on the scene only a few short years ago, TikTok has exploded, and become a powerhouse of a social media app used by companies, brands, and individuals alike, with countless sources of entertainment and engagement. Although the numbers suggest […]

The Secret TikTok Emoji Codes: What They Are and How to Access Them appeared first on NealSchaffer.com

If you’re looking for the blogging statistics to help you improve your content marketing, you’ve come to the right place! Blogs are increasing in popularity with businesses because blogging is increasingly critical to marketing success and it gives your brand an additional way to connect with its potential customers. I hope that these business blogging […]

The Top 31 Business Blogging Statistics for 2025 appeared first on NealSchaffer.com

Whether you’re a TikTok newcomer or can’t live without the platform, you probably want to know who’s “TikTok famous.” After all, social media is a great place to share your talents without the challenges of traditional publishing or hiring. But no matter why you want to learn from these TikTokers, it’s important to understand why […]

19 Famous TikTokers to Follow and Learn From appeared first on NealSchaffer.com

It’s been predicted that there would be an end to email one day, but so far, email is still going strong a decade after that famous prediction was made by Sheryl Sandberg of Facebook. Social media may have caught up to the spotlight when it comes to marketing, but is email marketing still critical to […]

The Top 41 Compelling Email Marketing Statistics for 2025 appeared first on NealSchaffer.com

Whether you’re a professional who makes videos as part of your work, an amateur YouTuber, or even just a viewer, viral videos are often lots of fun. As a professional or a YouTuber, having your videos go viral can be a huge accomplishment. From a marketing perspective, a viral YouTube video means that your brand […]

15 Viral YouTube Shorts Ideas appeared first on NealSchaffer.com

No matter what type of content you produce on TikTok, you always want to reach as many users as possible. After all, TikTok is the home of viral challenges and other wildly popular content. One reason that young people love TikTok so much is that they can be very creative and build their audience. And […]

How to Get Unshadowbanned on TikTok: 5 Things to Try appeared first on NealSchaffer.com

Social media is no longer new. Think about it: it’s been 39 years since the official birthday of the Internet on January 1, 1983, and roughly 25 years since the first recognizable online social media site, Six Degrees, was launched in 1997. And yet, the Internet is still growing at a rapid pace. The dynamics […]

Social Media Demographics: What Marketers Need to Know in 2025 appeared first on NealSchaffer.com

Pinterest is a mysterious place if you’re not active on it. However, once you realize that it is more of a search engine and a site and product discovery platform rather than just another one of those social media platforms, all of the Pinterest statistics for marketing that I will go over below will begin […]

The 23 Pinterest Statistics for Marketing You Need to Know in 2025 appeared first on NealSchaffer.com

Looking to shake things up with your LinkedIn marketing? Have you tried launching a poll there recently? One of the best ways to find out what people think in terms of your company, products and services is a poll. Specifically, you can easily choose from a handful of alternatives and ask people which they would […]

7 Ways and 12 Best Practices to Use LinkedIn Polls for Marketing (with Examples) appeared first on NealSchaffer.com

Why is investing in the best email marketing software tool for your company important? I always say that you need to meet the digital user where they are, which includes meeting them via social, search engines, or email. Your choice of email marketing tool is as important as which social media marketing dashboard or SEO […]

The 18 Best Email Marketing Software Tools to Consider Investing in Today appeared first on NealSchaffer.com

Influencer marketing has evolved into one of the most powerful tools in the digital marketing arsenal, delivering impressive ROI for brands across industries. If you’re looking to harness this power, the definitive book on influencer marketing that I wrote, The Age of Influence, is your guide to success. But sometimes, seeing is believing—and the numbers […]

The Top 31 Influencer Marketing Statistics You Need to Know in 2025 appeared first on NealSchaffer.com

Looking to optimize your LinkedIn profile? You can learn A LOT by spending a little time analyzing some of the compelling LinkedIn summary examples that some of its users have uploaded. It’s one thing to hear about the importance of having a great LinkedIn summary and another to understand what that means. Sure, you can […]

5 LinkedIn Summary Examples (and 7 Tips) to Help You Attract More Leads appeared first on NealSchaffer.com

Do a search for Twitter tools, and you’ll find a plethora of apps to use. If you do the same for LinkedIn tools, you simply don’t have the same ecosystem. Why, you ask? LinkedIn is infamous in the social media marketing industry for limiting the usage of their API for 3rd party applications to tap […]

The Top 11 LinkedIn Tools to Grow Your Business in 2025 appeared first on NealSchaffer.com

Let’s just come out and say it: people love when their content goes viral. Whether the content was funny, inspirational, thought-provoking, or just plain good, only the best goes viral. At the center of all viral social media posts is a user engagement, whether that’s a simple like or a large-scale share. No content can […]

Try These 18 Social Media Engagement Posts Ideas to Increase Engagement appeared first on NealSchaffer.com

These days, many brands that want to reach GenZ are turning to TikTok for content marketing. And the ones that haven’t are probably considering it. One reason for this is that, as a heap of analytics data has demonstrated, TikTok is wildly popular with younger consumers. However, working on TikTok is much different from interacting […]

Try These 15 TikTok Challenges to Generate Engagement in 2025! appeared first on NealSchaffer.com

Increasingly, LinkedIn is an important marketplace for professionals of all types. What once was primarily a job-seeking site is now a place to see and be seen, catch up with industry news, and congratulate friends and colleagues for their recent milestones. However, LinkedIn increasingly has a more exhaustive role: sharing industry news, often through blog […]

LinkedIn Newsletters: Why They are Worth Your Time and 6 Best Practices on How to Create Them appeared first on NealSchaffer.com

As TikTok grows, both as a social network and a place to do marketing, careful management of your account is more important than ever. In fact, while TikTok may have once been a place to test out strategies, it’s now possible to have ever-larger followings on this network. Additionally, the fact that the content is […]

16 Best TikTok Management Apps for Scheduling, Analytics & Much More! appeared first on NealSchaffer.com

There’s no question that TikTok is a major trend, especially with young people. In fact, more than with many other networks, TikTok is making big tech CEOs in Silicon Valley lose sleep. This relatively young and fast-growing social networking platform appeared “from nowhere” and is now posing a big threat to all other social media […]

The 16 TikTok Stats Your Business Needs to Know in 2025 appeared first on NealSchaffer.com

LinkedIn is a paradise for many types of business professionals, and if you are not finding success on the platform, it might just come down to your personal branding as manifested in your LinkedIn profile. I hope to inspire you to revise your profile by showcasing some standout LinkedIn profile examples. Since LinkedIn is a […]

12 Killer LinkedIn Profile Examples to Inspire You to Update Your Own appeared first on NealSchaffer.com

Facebook is something that nearly everyone has. What once was a niche product for college students is now so popular that it has billions of members. However, along with that high number of members comes a high level of competition. Ubiquity means that Facebook is a place where it’s harder and harder to be seen. […]

15 Facebook Contest Ideas That Still Work in 2025 appeared first on NealSchaffer.com

Whether you are a solopreneur or run a marketing department in a large company, you’ll quickly find that customers love email. While this may surprise you, especially if you get a lot of marketing emails that just go into the trash, email marketing has consistently proven itself to be highly effective. If this is true, […]

11 Email Marketing Newsletter Best Practices (with Examples) appeared first on NealSchaffer.com

So who exactly are the top Instagram influencers today? And what can we learn from them? There’s no question that being an influencer can be very competitive, especially in popular niches. Fortunately, both marketers and influencers alike can learn from the big names among social media influencers. In fact, careful study helps reveal why they […]

The Top 35 Instagram Influencers To Follow In 2025 appeared first on NealSchaffer.com

The coronavirus pandemic has shown us the need for content marketing hasn’t gone away. If anything, content marketing efforts have only become more important as more people spend more time online searching for more information–often in the form of visual content, or easily-digestible content. Hopefully, by now, your company is one of the 82% of […]

44 Content Marketing Statistics That Actually Matter to Your Business in 2025 appeared first on NealSchaffer.com

Hot as influencer marketing is these days, it’s easy to wonder: how much do Instagram influencers actually make? After all, the industry as a whole makes billions of dollars each year. While some influencers are household names and thus celebrities, such as Kylie Jenner or Taylor Swift, most others in the influencer space are ordinary […]

How Much Do Instagram Influencers Actually Make? It’s Complicated. Let Me Explain. appeared first on NealSchaffer.com

If you want to invest in influencer marketing and you sell product on Amazon, it is only natural that you would want to work with an influencer who is an Amazon affiliate. Recently, Amazon introduced their own Amazon Influencer Program in the realization that influencer marketing is here to stay and to also provide influencers […]

How Does the Amazon Influencer Program Work? Your Ultimate Guide appeared first on NealSchaffer.com

Have you ever wondered how to become an influencer, whether it is to get free products from the brands that you love or to launch a speaking career in your industry? You’re not alone. With influencer marketing becoming such an important business segment, many people are jumping on the bandwagon on their given social media […]

How to Become an Influencer (in Any Industry) in 13 Easy Steps appeared first on NealSchaffer.com

These days, video is an increasingly valuable part of most brands’ advertising and marketing efforts. Whether you’re doing a video for content marketing, customer education, or overall PR, brand video is increasingly important for building relationships with existing customers and acquiring new ones. However, not all branded videos are created equal. In this article, we’ll […]

Brand Video: 10 Examples, 10 Types & 6 Tips to Inspire You appeared first on NealSchaffer.com

For some companies, the concept of giving some marketing control to customers seems frightening. After all, it’s easy to imagine a disgruntled customer badmouthing your company because they didn’t like your return policy. However, along with upset customers, there are likely to be even more happy ones that love to share their positive experiences. Of […]

What is User Generated Content? The Definitive Guide to Leverage UGC for Marketing appeared first on NealSchaffer.com

By now, almost everyone in marketing knows the importance of influencers and developing an effective influencer marketing strategy. A recent take on the use of opinion leaders and celebrities to sell goods and services, a quality influencer program is a highly effective way to drive sales. Unfortunately, influencer marketing is full of complications and dangers […]

How to Create an Influencer Program That Delivers Influencer Marketing ROI appeared first on NealSchaffer.com

Facebook Messenger has been around as a standalone app for sometime, but leveraging Facebook Messenger marketing is still a relative newcomer in social media marketing. After all, for many years after Facebook first launched, even your friends had to go into an “inbox” to see the messages you’d sent them. Messages didn’t go onto your […]

The 13 Facebook Messenger Management Tools You Should Know appeared first on NealSchaffer.com

When it comes to personal branding on LinkedIn, headlines are everything. They’re how you get noticed online. They’re how you make yourself memorable. And they’re how you build trust with potential clients. In order to create killer LinkedIn headings, you must understand the psychology behind headlines, master the art of headline writing, and practice writing […]

15 Killer LinkedIn Headline Examples to Inspire Your Personal Branding appeared first on NealSchaffer.com

Wait: You’re investing lots of $$$ in Facebook Ads but you’ve never considered promoted tweets through Twitter advertising? If this is you and you want to know what you might be missing out on, keep reading! No matter what kind of brand you have, social media marketing is increasingly important. After all, consumers spend a […]

What are Promoted Tweets and 7 Tips to Leverage Them for Twitter Marketing appeared first on NealSchaffer.com

TikTok has proved that it is here to stay, so it’s now or never for brands to get on board if you are eager to reach younger generations. Of all of the social networks, TikTok’s unique culture and functionality make it the most challenging social media platform for content creation for many marketers. That is […]

TikTok Influencer Marketing: The Complete Guide to Get You Started appeared first on NealSchaffer.com

If you have been building your online presence for long enough, chances are that you have quite a following. People love your content, have fun sharing it with other people, and take your suggestions seriously. Now, brands are asking you about sponsored social posts and other collaborations. One of the best ways to answer their […]

11 Things to Include in Your Influencer Media Kit – and How to Create One for Yourself appeared first on NealSchaffer.com

Before we talk about what is a sphere of influence and why its critical for many in business, let me first give you a short history lesson to provide you a useful analogy. If you’re old enough to have lived through parts of the Cold War, or are a student of history, you probably have […]

What is a Sphere of Influence and How to Leverage One for Business appeared first on NealSchaffer.com

Do you own a small business that you’re trying to grow? For nearly all small businesses, a modern marketing strategy is essential. And part of a modern strategy should always be social media, especially because of its value for local SEO, relationship building, and word of mouth. However, especially when you start out, using all […]

Facebook for Small Business: 15 Tips for Success for Any Business appeared first on NealSchaffer.com

One of the challenges we marketers face is legal compliance, and the influencer marketing industry is no different. One report suggests that FTC influencer guidelines are violated by 93% of social media endorsements.  Unfortunately, the burden of FTC compliance falls on the advertiser, not the influencer. This is why the topic of FTC influencer compliance is […]

FTC Influencer Guidelines: What You Need to Know Today appeared first on NealSchaffer.com

Like many others who come to this blog, you may be wondering what the content marketing definition is and how it can help your bottom line. In a nutshell, content marketing is the process of creating valuable content and sharing it with your target audience in order to attract and convert them into customers. It […]

What Exactly Is Content Marketing? And How Can It Help My Business? A Content Marketing Definition That Makes Sense appeared first on NealSchaffer.com

If you’re new to SEO or want a refresher on the basics, this SEO beginner guide is for you. We’ll cover the SEO essentials in this complete guide to SEO basics, everything from how to do keyword research to ways you can optimize your content and link building. By following these simple tips, you can […]

SEO Basics: A Beginners Guide on How to Do SEO appeared first on NealSchaffer.com

When I was writing The Age of Influence, I realized that there had to be a different way of categorizing the types of influencers that existed other than mere followers. More followers doesn’t simply equate to larger influence. That’s why I created a new way of categorizing influencers that I’d like to introduce here: Affinity […]

The 15 Types of Influencers You Need to Know for Effective Influencer Marketing appeared first on NealSchaffer.com

LinkedIn has come a long way from the days of being a job search site. Nowadays, it’s a good place to see and be seen, exchange ideas, and build businesses. Of course, building a business on LinkedIn requires a lot of work, especially since there are fewer forms of advertising. But with the right planning […]

15 LinkedIn Marketing Strategy Tips to Grow Your Business on LinkedIn appeared first on NealSchaffer.com

Is influencer marketing pricing as easy as simply finding your influencer and using an Instagram influencer calculator to calculate how much you should pay them? If only influencer marketing was that simple! Nobody questions the value of influencer marketing these days. After all, this successor to celebrity endorsements and user reviews has a proven track […]

How Much Should I Pay an Influencer? Testing Out 7 Instagram Influencer Pricing Calculators appeared first on NealSchaffer.com

As important as Twitter marketing may be, there’s no such thing as content that will automatically be seen by everyone. In fact, one of the weaknesses of Twitter is that it’s easy for things to get lost because of the sheer volume of postings. However, the best way to increase the chances of your Tweets […]

Twitter Hashtag Search: The Definitive Guide appeared first on NealSchaffer.com

One of the major principles of social media marketing is that you need to post consistently. By doing this, you keep people interested in what you have to say while building and retaining relationships with your followers. However, this isn’t always easy. Sometimes, like a car that runs out of gas, we simply run out […]

17 Engaging Facebook Post Ideas for When You Have Nothing to Say appeared first on NealSchaffer.com

Do you ever feel like you’re speaking to a brick wall when you try to communicate with your customers? That’s because without a defined brand voice, your marketing and communications will be inconsistent, and customers will have a hard time understanding what it is that you’re trying to say. In this blog post, we’ll give […]

Brand Voice: 9 Tips on How to Create Your Own (with 7 Examples) appeared first on NealSchaffer.com

No matter why you are on Instagram, at some point engagement becomes king. Individual members who don’t do advertising probably value engagement because it means that other people appreciate their content. Pictures are meant to be enjoyed, even if it’s just with close family and friends. On the other hand, people who want to become […]

The 7 Best Instagram Engagement Rate Calculators appeared first on NealSchaffer.com

No matter how much social media, in general, has changed, one thing has been the same for a long time: Twitter is an important source of information and a place to exchange ideas worldwide. In addition, we marketers and corporate executives use Twitter for influencer marketing, brand awareness, and even for keeping track of our […]

Twitter Lists: 11 Awesome Ways to Leverage Them for Marketing appeared first on NealSchaffer.com

One of the great maxims of our culture is that nothing stays the same. Trends are a part of life, whether it’s fashion, communications, or even architecture. People even talk about trends, especially as they impact everyday life. And, in the last couple of decades, social media trends have become a growing concern for consumers […]

13 Social Media Trends You Need to Understand in 2025 appeared first on NealSchaffer.com

When you hear the term “influencer marketing,” what do you think of? If you’re like most marketing professionals, you’ll probably immediately envision a young, attractive man or woman selling the latest cars, beauty products, or fashion. For B2C companies, this is a pretty accurate description. But did you know that influencer marketing can be leveraged […]

B2B Influencer Marketing: The Definitive Guide of 9 Campaign Types and 20 Examples appeared first on NealSchaffer.com

Most marketers know that email marketing is highly effective. After all, even if you don’t have numbers for your brand, there’s at least personal experience: we all love to get promotional emails from our favorite brands. However, not all emails are created equal. In addition to the ever-present spam, there are many campaigns that fail […]

Email Marketing Design: 13 Best Practices to Follow appeared first on NealSchaffer.com

Facebook advertising is very competitive, especially in the era of people staying home most of the day. Now, even with stores reopened and most pandemic-era restrictions being lifted, relationships and virtual advertising remain important. In particular, Facebook is a major place to build brand affinity and community. However, doing Facebook right takes a significant amount […]

15 Definitive Facebook Marketing Tips for 2025 appeared first on NealSchaffer.com

Social media has been cool for over twenty years now. Although it started mainly as a way to network and keep in touch with family and friends, nowadays social media is an important place to do business. This is true for content creators and “offline” businesses alike. Advertising or distributing content on YouTube, in particular, […]

17 Smart Ways How to Get More Subscribers on YouTube appeared first on NealSchaffer.com

There’s no doubt that influencer marketing is all the rage these days. Everywhere you look, social media personalities are pitching different products and services to their followers. However, many marketers and their clients still have questions about the importance and the specific benefits of influencer marketing. After all, there are occasional problems with fraud and […]

11 Real Benefits of Influencer Marketing for Any Business in Any Industry appeared first on NealSchaffer.com

As website owners, one of our most important tasks is ensuring that we have adequate SEO. After all, SEO is how our site is found by people that are interested in our niche. In addition, getting a first-page placement at least some of the time drives traffic like nothing else. There’s only so far that […]

Looking for a Google SEO Checker? Here’s 15 to Check Out appeared first on NealSchaffer.com

One of the biggest challenges on Instagram is getting noticed. Being unique, especially if you want to be an influencer or promote your brand, isn’t always easy because the field is so crowded. However, it’s important to do something “brand forward” if you want to stand out on Instagram, whether it’s staying consistent with brand […]

The Top 15 Instagram Font Generators to Check Out appeared first on NealSchaffer.com

For those of you who have read my post on influencer marketing tools, you may have been surprised that I included influencer marketplaces in that article as a type of tool. You see, there are many ways to find and activate influencers as part of a comprehensive influencer marketing program, but if you think about […]

The Top 15 Influencer Marketplaces for Your Next Influencer Campaign appeared first on NealSchaffer.com

Social media has always been thought of as a real-time place to share what you’re thinking or doing at the moment, but smart marketers know that while there is a time and place for tweeting at the moment, being able to schedule tweets in advance is a timesaver – and lifesaver. After all, as marketers, […]

The 3 Best Ways How to Schedule Tweets for Twitter appeared first on NealSchaffer.com

One of the ways in which influencers from all industries are trying to monetize their audiences and social media influence is through Instagram affiliate marketing. With Instagram becoming so popular globally and having an active and engaging audience, it is one of the top ways in which influencers can monetize their social media followings – […]

The Definitive Guide to Instagram Affiliate Marketing appeared first on NealSchaffer.com

There’s little question that Facebook has been around a long time. And, like some other social networks, it’s a great place for people to hang out, keep track of family or friends, and exchange ideas. Even in the face of censorship allegations and other scandals, Facebook remains a powerful force in the American social scene. […]

15 Ways How to Get More Likes on Your Facebook Business Page appeared first on NealSchaffer.com

If you have never blogged before, the LinkedIn publishing platform gives you an extremely easy way to share your story with the world. You don’t have to worry about signing up on another blogging platform or dealing with complex issues like launching your own website. Furthermore, the process of publishing is extremely intuitive and easy […]

11 Best Practices on How to Publish an Article on LinkedIn and Best Promote It appeared first on NealSchaffer.com

Guest blogging has been an important part of the blogosphere almost from the beginning of the genre. As soon as bloggers started forming communities, hosting other bloggers for debates, discussion, and fellowship became increasingly common. While guest blogging was originally just a way to form and nurture community and relationships, nowadays it’s an important part […]

Guest Blogging: Trick or Treat? Here’s What You Need to Know appeared first on NealSchaffer.com

Over the course of speaking to tens of thousands of professionals at a few hundred events over the last decade as a social media speaker, I’ve seen more and more of my attendees mention that certain things that I said resonated with them about their strategies and digital footprint. I’ve also seen more people tweet […]

My Top 20 Social Media Quotes for Business to Inspire You to Do MORE with Social Media appeared first on NealSchaffer.com

It almost goes without saying that advertising is important for all businesses. After all, it’s about the only way that people will find the business, besides word of mouth. However, cold calling (or marketing) has a low success rate. Instead of advertising to a cold audience, doesn’t it make sense to advertise to someone who […]

How to Retarget on Facebook in 2025: A Comprehensive Guide appeared first on NealSchaffer.com

For many bloggers, consistently choosing new topics and organizing each post can be a challenge. After all, many of us have great ideas in our heads, but we need help expressing them. Or at least, organizing our thoughts. If you’re looking for blog writing inspiration, or you just want to create a process out of […]

13 Definitive Blog Post Templates to Inspire Your Blogging appeared first on NealSchaffer.com

One of the biggest challenges on social media is getting your organic content discovered. After all, social networks are more inclined than ever to prioritize paid or boosted content, to the expense of high-quality free posts. While Facebook is the most famous for this, as marketers we need to be mindful of what it takes […]

9 Ways to Increase Your Twitter Engagement Today appeared first on NealSchaffer.com

People turn to LinkedIn for several reasons. The most obvious one is job hunting. Even with a labor shortage, it still often feels like an uphill battle to get a new job. That’s especially true when you wish to change careers or advance into management. After all, lots of people want to do this, and […]

How to Write an Epic LinkedIn Summary [with 9 Writing Prompts and 9 Tips] appeared first on NealSchaffer.com

Facebook first released their Instant Articles feature back in 2015. The idea of Instant Articles was to meet the needs of publishers and news organizations. Instant Articles allows people to read an article within Facebook without losing the character of a content creator’s website, thereby offering the best of both worlds.  Facebook Instant Articles didn’t […]

What are Facebook Instant Articles and Should My Blog Use Them? appeared first on NealSchaffer.com

If you’re in B2B sales, recruiting, or trying to get a job, there’s little question that LinkedIn is valuable At the same time, LinkedIn is a great place to become a subject matter expert or influencer within your industry. But that doesn’t necessarily mean that you should always get a premium. I already posted that […]

These are the Best 11 LinkedIn Premium Features You Should Check Out appeared first on NealSchaffer.com

These days, it seems like polls are everywhere – even Twitter has polls. Whether it’s the old-fashioned opinion poll from politicians or a survey that brands deploy to see how good brand affinity is, they are popular for one important reason: people make decisions based on poll results. Politicians are influenced in terms of policy, […]

How to Create a Poll on Facebook: All You Need to Know appeared first on NealSchaffer.com

If you’re on LinkedIn, you’re probably seeing a lot of polls in your newsfeed and the engagement that they can bring when done right. This isn’t surprising, especially since the labor market is very tight right now. Companies want to know what they can do to attract and retain workers well into the future. And […]

11 Ways to Use Twitter Polls for Marketing (with Examples) appeared first on NealSchaffer.com

These days, there’s a lot of temptation to avoid Twitter, or at least deemphasize it, for marketing. After all, the younger demographics often favor TikTok or Instagram, while Twitter is more of a place to talk about things and announce the news. However, Twitter remains an important marketing tool, not least because it’s an important […]

How to Best Leverage Twitter Cards to Generate More Traffic from Your Tweets appeared first on NealSchaffer.com

These days, LinkedIn is much more than a job-seeking and recruiting site. Instead, it has matured into a multipurpose professional networking forum. Especially considering that change, it’s important that we distinguish ourselves and our personal brand on the network. Part of many people’s strategies involves LinkedIn endorsements. LinkedIn made quite a splash when they introduced […]

LinkedIn Endorsements: Do They Still Have Any Value? Your Complete Guide to Understanding, Leveraging, and Maximizing Them appeared first on NealSchaffer.com

No matter how small your website is, SEO is really important. After all, if people can’t find your website, you won’t attract new potential customers. For that reason, a lot of people want a guide to best practices. There are a lot of SEO checklists out there, but some are for local SEO, others are […]

The Definitive 30-Step Basic SEO Checklist for 2025 appeared first on NealSchaffer.com

These days, social media is one of the most important places for businesses to reach customers. This is true even though most social media networks are increasingly paying to play. However, on LinkedIn, the situation is a bit different. Not only is LinkedIn a great place to recruit new employees, but it’s an advertising goldmine. […]

How to Create a Killer Company Page on LinkedIn in 12 Easy Steps appeared first on NealSchaffer.com

It is difficult to find a person who doesn’t have an account on Instagram as it is one of the most popular social networking platforms today. Such popularity makes many companies, shops, and organizations move to this space. However, one should be aware of algorithms that influence account success. These algorithms change often, so the […]

Here is How the Instagram Algorithm Works Today and How to Make It Work for YOU! appeared first on NealSchaffer.com

These days, Facebook has made it nearly impossible for businesses to avoid paid advertising. After all, the organic feed is large excluding content from commercial pages. Unfortunately, this means that it’s tempting for businesses to abandon Facebook completely, rather than give in to the commercial pressures. However, this may not be a good idea. According […]

Facebook Ads Strategy: 15 Powerful & Effective Strategies for 2025 appeared first on NealSchaffer.com

Although the news in social media these days seems to be dominated by TikTok and Instagram, others have chosen Twitter as a way to generate buzz. This isn’t surprising, especially when you consider that TikTok and Instagram aren’t for everyone. Some people simply prefer to write. The best way to generate buzz on Twitter? A […]

Twitter Giveaways: Benefits, Rules, Ideas, and How to Run Them Successfully appeared first on NealSchaffer.com

For many years, real estate agents have marketed their services in two main ways. First, their agency put out a lot of advertisements, such as newspaper listing announcements and even TV spots about how awesome their agency is. The second major marketing source was always word of mouth: people who have a good experience with […]

Real Estate Facebook Marketing: The Definitive Guide with Advice on Everything from Content to Ads appeared first on NealSchaffer.com

LinkedIn allows you to have a great degree of control over who can see what about you on LinkedIn. Especially in an era where there seems to be very little privacy, especially online, the focus on data privacy you see with LinkedIn is quite valuable. However, many people still don’t know that they can proactively […]

The 11 LinkedIn Privacy Settings You MUST Understand and Manage appeared first on NealSchaffer.com

These days, influencer marketing is more than just a passing fad. Instead, it has become one of the most important aspects of consumer marketing. Consider the statistics. A whopping 92% of consumers find influencers more trustworthy than celebrities, and 33% of them make purchasing decisions based on influencer recommendations. By contrast, a mere 17% of […]

Influencer Marketing Strategy for 2025: A Comprehensive Guide appeared first on NealSchaffer.com

If you check the Twitter accounts of many reporters, influencers, and business leaders, you’ll see that they have pinned a Tweet. Just like “pinning” a computer program to your task bar, when you pin a Tweet it means that the content is always available. For that reason, many people choose to Pin their most memorable […]

How to Pin a Tweet on Twitter: Everything You Need to Know appeared first on NealSchaffer.com

If you’re like most professionals these days, you have a LinkedIn account. While it used to be primarily a job hunting site on steroids, these days LinkedIn is an important place to see and be seen. In addition, many sales professionals use LinkedIn to find, and reach out to, decision makers. To accomplish these goals, […]

LinkedIn Invitations: All of Your Questions Answered appeared first on NealSchaffer.com

For centuries, people have wanted to be rich and famous. And it used to be that this was difficult to pull off: the cost of publishing, producing music, or becoming a politician were prohibitive for most. However, the Internet Age has reduced costs considerably. There are more ways than ever to broadcast yourself. For young […]

How to Become a YouTuber in 2025: 19 Steps to Success appeared first on NealSchaffer.com

Once upon a time, social media was primarily a written forum. For instance, Twitter was mostly the 140 character limit, though there was an opportunity to add a link. However, Facebook has always allowed for more media on the platform, including photos and video that’s embedded when someone posts it. However, video is slowly taking […]

How to Tweet a Video the Right Way on Twitter appeared first on NealSchaffer.com

A lot of businesses, not knowing better, will take that video that they finally got recorded and simply upload it to YouTube together with a title and description. While on other social networks this is pretty much all you can do, YouTube has a distinct feature which allows you to engage with viewers and get […]

YouTube Cards: What They Are and How to Best Leverage Them appeared first on NealSchaffer.com

A few years ago we first heard of the term micro influencer. Now, a nano – influencer is considered all the rage. Are nano influencers the future of influencer marketing? There’s no question that influencer marketing has been a gold rush, both for brands and influencers. Go onto Instagram, Twitter, or YouTube, and you’ll quickly […]

Why and How to Leverage Nano Influencers for Your Influencer Marketing appeared first on NealSchaffer.com

Have you ever wanted to work with Instagram influencers, but worry they might have a community of fake followers? Are you looking for a fake follower count or fake accounts check for Instagram? Instagram influencers can be great for your brand. From expanding your audience to finding new ways to engage your current customers and […]

How to Find Out If An Instagram Influencer Has Fake Followers or Not appeared first on NealSchaffer.com

share LinkedIn profile in a message functionality

LinkedIn Introductions: The Complete Guide on How to Manage LinkedIn Introductions Requests and Ask for Your Own appeared first on NealSchaffer.com

The growth of influencer marketing is driving more and more people to want to learn how to become an Instagram influencer. Now there is some powerful data that hints at what people can do to become more influential on Instagram and build their own unique influencer brand. It’s no surprise that influencer marketing is a […]

How to Become an Instagram Influencer? This 12-Step Guide with Data Will Help You appeared first on NealSchaffer.com

Social media marketing in general is a highly effective way to reach out to customers and build a brand community. However, this is an area that has evolved quite a bit over the years. It used to be that simple organic posting from brands was enough to get noticed. Advertising was available as well, but […]

The 11 Types of Short-Form Video You Can Leverage TODAY appeared first on NealSchaffer.com

One thing about marketing that will likely never change is its focus on numbers. In particular, the return on investment will always be at the top of our minds. Although it’s newer than traditional media methods, email marketing is no exception. And everyone knows that this modality has one of the best ROIs. Nonetheless, being […]

17 Metrics to Consider for Your Email Marketing Report appeared first on NealSchaffer.com

We all know that social media algorithms favor recent content and will see how people engage with your content after you publish it. If a lot of people engage with your content, you will tend to get more impressions. If your content is greeted by the sound of crickets, it will also be noted. Timing, […]

When is the Best Time to Post on Instagram for the Maximum Engagement? appeared first on NealSchaffer.com

I’m willing to bet that at some point you’ve scrolled through Instagram, seen a post you like, read the caption, and somewhere in it the brand or person has written “head to the link in my Instagram bio to learn more.” Instagram is an excellent marketing tool, but like other social media networks, it does […]

Instagram Link In Bio: 10 Different Ways You Can Drive Traffic from Instagram appeared first on NealSchaffer.com

These days, marketing is more complex than ever. Gone are the days when publishing an ad in the newspaper or other periodical, then getting a billboard, would be enough. Now, you need more elaborate advertising in addition to shorter pieces. This truth has a long history: just think about the infomercials that have been a […]

These are the 23 Types of Content Marketing Your Business Needs to Know About appeared first on NealSchaffer.com

The secret to thriving on social media is creating relevant, engaging, and useful content for your target audience. When it comes to a visual social network like Instagram, if your Instagram posts aren’t attracting as many prospects or likes as you’d wish, it doesn’t mean that the quality of your photos or videos is poor. […]

Instagram Captions: 14 Tips on How to Optimize Them to Boost Engagement appeared first on NealSchaffer.com

For many of us it seems like social media has two sides: our friends and family who cheerlead, and the people who are trying to sell something. However, it isn’t really that simple. With influencer marketing, the two distinctions become blurred. This is because influencers are everyday people who talk about the products and services […]

What is a Social Media Brand Ambassador and How to Leverage Them for Influencer Marketing appeared first on NealSchaffer.com

I get asked a lot about LinkedIn for student use–case scenarios, and the like. Although this post is originally based on how I would have responded some time ago, my college-age niece recently asking me this question reminded me that I should have an answer revised for the times and the new opportunities afforded (or […]

What Do I Put in My LinkedIn Profile if I am a College Student? appeared first on NealSchaffer.com

The days of carefree Tweeting, at least for brands, is over. For several years, social media marketing has been an arms race with everyone chasing customer eyeballs. And for social media managers, it’s often tough to know which Tweets are resonating with your audience. Engagements, of course, are a major clue on what works and […]

How to Find My Top Tweets – and Those from My Competitors – on Twitter? appeared first on NealSchaffer.com

With today’s labor market, most jobseekers are looking for an edge over their competition. Many of them lost their jobs due to the COVID-19 shutdowns, while others fell victim to the usual industry upsets. But no matter what happened to each professional, the task of finding a new job often seems daunting. Putting ones’ best […]

How to Write a Recommendation on LinkedIn That Performs in 5 Steps appeared first on NealSchaffer.com

Believe it or not, a lot of marketers – and younger professionals – often ask me this question. So here you go: my advice on how to become a social media influencer and, following the advice below, actually make some money from it. Gone are the days when you have to leave the comforts of […]

How To Become A Social Media Influencer and Make Money From It appeared first on NealSchaffer.com

These days, many businesses are under pressure. Lockdowns and other restrictions have made it more difficult to sell products and services, and many people are out of work. This contrasts to 2019, when the economy was going strong and everyone seemed to have money to spend. To that end, we marketers are having to adapt. […]

10 Steps to Creating a Successful Influencer Marketing Campaign appeared first on NealSchaffer.com

Why does every business need an Instagram marketing strategy today? Not only is Instagram a social media network that marketers can’t afford to overlook anymore, being the second largest social network with over 1 billion users, the time has come to make it an integral part of every business’s marketing strategy, even B2B companies that […]

A 17-Step Plan to Launch (or Revise) Your Instagram Marketing Strategy appeared first on NealSchaffer.com

Unless you run a website, the chances are that you’re used to a URL, or Web address, being something you simply get by default. After all, in most situations only the website administrator can set them. All you can do is follow the link or type in the address. However, there are a few exceptions. […]

Why and How to Change Your LinkedIn URL appeared first on NealSchaffer.com

Marketing budgets are shifting to influencer marketing on Instagram, so it should come as no surprise that more and more social media influencers (and wannabe influencers) are wondering how to get verified on Instagram. Social Media Verification Currently, most prominent celebrities, politicians and athletes from all over the world are active on Instagram and make […]

How to Get Verified on Instagram – The Latest Advice and Analysis appeared first on NealSchaffer.com

How to monetize Instagram (or any social media) is a question that I get asked a lot. Since I recently appeared on a podcast talking about this, I thought I would provide you a slightly different, more comprehensive, and overall updated perspective from another post I wrote on the subject, entitled How to Make Money […]

How to Monetize Instagram? 14 Ways to Monetize Your Influence and Knowledge Today appeared first on NealSchaffer.com

We live in a world of technology, where social media has become a basic part of human life. With the latest gadgets and devices, one can easily access the web at little to no cost wherever we are in the world. In the 20th century, people didn’t have the sort of exposure to the Internet […]

How to Make Money on Instagram? Here’s 9 Different Ideas to Chew On appeared first on NealSchaffer.com

As most of us know, these days influencer marketing has become a major force in the world of social media. Changing algorithms have made unsponsored commercial content less visible than it was before, partially in an attempt to boost the use of paid advertisements. However, this isn’t the only reason why it’s advantageous to use […]

Who are LinkedIn Influencers – and How to Become One appeared first on NealSchaffer.com

There’s no denying that Twitter is one of the most powerful social networks out there. This is true, even though it doesn’t have some of the “cool” factor enjoyed by networks that allow more elaborate content. One of the reasons for this, of course, is that you must keep Twitter messages “short and sweet.” Of […]

14 Twitter Bio Ideas to Attract More Followers appeared first on NealSchaffer.com

If you’ve found the right influencers to collaborate with, it’s time to reach out. As with so many other things in business, influencer outreach can seem intimidating. After all, you’re asking a complete stranger to help you with a business opportunity. With influencers, you’re requesting a personal service that can impact their reputation. Fortunately, I’ve […]

How to Reach Out to Influencers For Collaborations (with Sample Templates) appeared first on NealSchaffer.com

On the surface, influencer marketing seems simple enough. Find an online influencer, pay them some money, and watch them drive new faces to your product. Of course, anybody who has ever tried influencer marketing knows that it is far easier said than done to find the right influencer for your brand. The truth is that […]

7 Tips and 12 Tools to Find Influencers for Your Brand appeared first on NealSchaffer.com

You might be thinking, “Instagram for real estate? Really?” Yes, really. Here’s why. Whether you’ve been a real estate agent for a year or a decade, your most important job is staying in touch with and building out your network. After all, you never know when a friend or relative needs to buy or sell […]

Instagram for Real Estate: A Complete Guide for Agents to Build Like, Know and Trust appeared first on NealSchaffer.com

Many marketers see holiday social media posts as “fluff” – content that doesn’t really mean anything, but is easy to create and post. The truth is, holiday posts and news breaks during the holiday season can be some of the most valuable content you produce for social media platforms. And, with the right tools, it could […]

7 Brilliant Ideas to Include in Your Holiday Social Media Posts appeared first on NealSchaffer.com

Since way way back in 2010 when I began my social media strategy consulting which is now a cornerstone of my Fractional CMO consulting, I’ve helped a multitude of companies through the creation and implementation of a social media strategy plan. When I launched my company, social media marketing strategy was something that wasn’t talked […]

How to Create a Rock-Solid Social Media Marketing Strategy for 2025 in 9 Steps appeared first on NealSchaffer.com

Unless you’re a B2B brand, there’s a good chance you are overlooking LinkedIn. For sure, there are opportunities to recruit new employees regardless of your industry or company type. LinkedIn started as a place to find opportunities. But this social network has moved far beyond that initial purpose. Nowadays, LinkedIn is a place to both […]

11 LinkedIn Analytics to Better Measure Your LinkedIn ROI appeared first on NealSchaffer.com

Once upon a time, YouTube was primarily known as a source of amateur video. For instance, people showed off their pets and the latest teenage pranks. You could log onto YouTube and have a few good laughs before switching to more serious TV. While this kind of video is still important on YouTube, the platform […]

A Complete Guide to Branding for YouTube Creators appeared first on NealSchaffer.com

As one of the oldest social networks still in existence, Twitter has a relatively storied history. As part of this history, Twitter has been a major source of news, thought leadership, and political wrangling. However, like its younger counterparts, Twitter is also a place where people look for product insights as well as to engage […]

Twitter Influencers: How to Find and Connect with Them appeared first on NealSchaffer.com

LinkedIn continues to evolve at a fast pace with 722 million users – but is your professional LinkedIn profile still stuck in the past? I’ve blogged about LinkedIn profile tips as well as as well as how to update your LinkedIn profile and even advice on LinkedIn profiles for students. It’s time to provide you […]

17 Must-Have Items for Your Professional LinkedIn Profile to Shine in 2025 appeared first on NealSchaffer.com

Considering that LinkedIn profiles are the most viewed pages on LinkedIn, and your profile page really is every professional’s starting place to claim and create their own professional brand, you should be regularly reviewing your LinkedIn profile to see how you can optimize it. For instance, simply adding media to each entry in the experience […]

9 Tips How to Update Your LinkedIn Profile with Impact in One Hour appeared first on NealSchaffer.com

Because influencer marketing is such a new medium, many of us aren’t quite sure how to go about it. While I and many other marketers have spilled a lot of ink on the more creative how-tos of influencer marketing, legalities aren’t talked about nearly as much. However, legal issues are just as important with influencer […]

How to Create a Rock-Solid Influencer Contract (+ 8 Sample Influencer Agreement Templates) appeared first on NealSchaffer.com

If you’re reading this, you’re probably trying to figure out the best ways in how to network on LinkedIn. If you’re like most people, once you move beyond the generic “add connections” option that LinkedIn has, you might want to specifically search for and increase your connections with people that you want to engage or […]

How to Network on LinkedIn from an Inbound and Outbound Perspective appeared first on NealSchaffer.com

As a leading marketing speaker and consultant myself, I often get asked about how to become a social media consultant and develop initial clients. As someone who has been doing this for more than a decade, I am happy to mentor a new generation of social-media-savvy marketing consultants. The launch of a new venture is […]

How to Launch a Social Media Consultant Business in 10 Steps appeared first on NealSchaffer.com

Unless you’re seasoned in influencer marketing, you may not know how to hire influencers. Given that there are so many influencers out there, and with so little standardization, it is hard to know where to start. Previously, I have published an exhaustive guide on influencer marketing as a whole called The Age of Influence. However, […]

How to Hire Influencers for Your Business appeared first on NealSchaffer.com

You might think you should just make a LinkedIn account, upload a random profile pic or not even publish a photo of yourself, and off you go. This strategy, while quick and easy, will prevent you from reaping the full benefits of being on LinkedIn. Instead, you should be aware of and try to follow […]

11 LinkedIn Photo Tips You Need to Follow for LinkedIn and Business Success appeared first on NealSchaffer.com

LinkedIn Profile Tips. A lot of people tell you what you should be doing, but what about what you shouldn’t be doing? LinkedIn is the place to not only find others but also to be found. And that is why you need a profile that not only helps you get found but also will entice […]

LinkedIn Profile Tips: The 21 Mistakes You Want to Avoid – and Why appeared first on NealSchaffer.com

These days, LinkedIn has lost its position as one of the newest tools for business professionals. However, just because there’s no “cool factor” doesn’t mean that it isn’t important. In fact, LinkedIn is one of the best places to see and be seen in the business world. Employers and employees look for each other, and […]

21 LinkedIn Best Practices for Business Professionals to Follow for Success appeared first on NealSchaffer.com

With time comes experience, and this translates into knowledge. Today I’d like to share my accumulated knowledge as it relates to blogging, and specifically to my favorite WordPress tips and tricks. It’s one thing to have great ideas, and another to put those ideas on paper. Over the years, I’ve shared a lot of my […]

The 17 Most Useful WordPress Tips and Tricks to Blog Like a Pro! appeared first on NealSchaffer.com

LION, in the LinkedIn world, stands for LinkedIn Open Networker. LIONs are basically open to networking with people that they have never met before, and they can help you be successful on the site because they bridge networks of closed people by finding a potential connection that would have gone ignored otherwise. Open networkers are […]

What is a LinkedIn LION? appeared first on NealSchaffer.com

Make no mistake: the days of social media being nothing but a fun environment to hang out in are over. While many of us can still have lots of fun on social media, it has still become highly commercialized. Scrolling through a few posts in our news feed inevitably introduces us to a new ad […]

How Do Influencers Make Money from Social Media? appeared first on NealSchaffer.com

If you’re trying to figure out how to get more connections on LinkedIn, you’re not alone. Who to connect with on LinkedIn in order to build a network is a question I often get asked. Every time someone sends me a connection request, I always send out a reply thanking them and also asking them […]

Top 10 Ways How to Get More Connections on LinkedIn appeared first on NealSchaffer.com

Believe it or not, effective influencer management can make or break your influencer marketing. As marketers, we tend to be very people oriented. After all, it takes a lot of people skills to develop buyer personas and develop marketing material to help them. Mess that up, and you risk having a marketing campaign suffer from […]

Influencer Management: How to Effectively Manage Influencers for Effective Influencer Marketing appeared first on NealSchaffer.com

While most marketers tend to spend a lot of money on advertising goods and services on mass market social networks like Facebook or Instagram, salespeople know that LinkedIn is where the action is. When I present on social selling, I am still surprised as to how many sales professionals have not heard of the LinkedIn […]

LinkedIn SSI: What is Your LinkedIn Social Selling Index Score and What Does It Mean? appeared first on NealSchaffer.com

Some of you might have looked at this title and thought, “Why would a blogger even be considering blog writing services?” If you’re a business you’re probably already outsourcing some or all of your content writing, and if you treat your blog as a business, you might want to start considering the same. If you’re […]

15 Best Blog Writing Services to Consider appeared first on NealSchaffer.com

With influencer marketing creating more buzz than ever in our circles, I thought it was time for a refresher on the topic for those who haven’t read The Age of Influence. Newcomers and old hands of our industry alike are seeking more information about this phenomenon. In particular, people are asking “what is influencer marketing, […]

What is Influencer Marketing? A Definition and Guide to Successful Influencer Collaborations appeared first on NealSchaffer.com

According to many experts, Instagram is one of the best places for influencer marketing. After all, Instagram has a huge user base, and the visual content formats lend themselves well to this kind of activity. Not only that, but for many influencers who do paid promotions, Instagram is the most popular platform. But all of […]

What is an Instagram Influencer and How to Work With Them appeared first on NealSchaffer.com

Every brand is striving for the attention of consumers on Instagram. Small businesses, influencers, restaurants, stores, bloggers, beauty brands, clothing lines, etc. often struggle and feel stuck due to a lack of followers and low engagement. Hosting a productive sweepstakes on Instagram is one of the most effective ways to increase followers, build brand awareness, […]

How to Do A Giveaway On Instagram in 12 Easy Steps appeared first on NealSchaffer.com

If you’re an influencer or want to monetize your influence, you are always looking for arenas that I will call “influencer apps” for convenience to help you get hooked up to brands for collaborations. Fortunately, a number of influencer apps and websites have been developed to help social media influencers find brands that might want […]

11 Influencer Apps for Brand Collaborations and Monetization appeared first on NealSchaffer.com

Now that social media has become a major part of many people’s lives, our marketing strategies need to pivot. Part of this social media strategy involves paid social media ads and boosted posts. However, there’s another method that helps market goods and services on social media. This is called influencer marketing, and it involves leveraging […]

What is a Social Media Influencer? A Definition Explained in Plain English for You appeared first on NealSchaffer.com

This how to use Pinterest for marketing post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. I was also compensated to create this post, though all opinions are my own. Living in the shadow of Instagram, Pinterest […]

7 Best Practices for How to Use Pinterest for Marketing in 2025 appeared first on NealSchaffer.com

Have you ever looked back and try to grasp the true significance that social media plays in our daily lives? Have you ever thought of how social media as a catalyst for social change has more and more become a reality? Years ago, the masses were silent. As I often present in my speeches, up […]

Social Media as a Catalyst for Social Change appeared first on NealSchaffer.com

There are many resources on the web for finding people to follow on Twitter. Just do a search for any particular type of person you want to follow (student entrepreneurs? job seeker advice? etc.) and chances are you will find a list.  But why none for who to connect with on LinkedIn? Well, just as […]

LinkedIn LION List: 20 LinkedIn LIONs & Super Connectors You MUST Connect With! appeared first on NealSchaffer.com

The following story of LinkedIn account ownership is a true one, and as with my other blog posts, I am hoping to get your feedback as to what the “right” answer to this question should be. Are You Using a Paid LinkedIn Account Comped by Your Employer? Imagine that you began a job as a […]

My LinkedIn Profile: Does My Employer Own It? appeared first on NealSchaffer.com

LinkedIn, as you already know, is a social networking platform for professionals.  It is no secret, then, that there is business to be found on LinkedIn for companies of many sizes and industries.  If you are a small business owner, you may be confused as to whether you should use your company name or personal […]

LinkedIn Profile Name: Should I Use My Personal or Company Name on LinkedIn? appeared first on NealSchaffer.com

Social media changes a lot. Some functionality is here today gone tomorrow. Your LinkedIn account might face restrictions today but I might never. Below is an incident detailing one of those incidents that happened to me several years ago but serves as an example of the never-ending changes that occur in social, and why you […]

How Do I Send a Complaint to LinkedIn? appeared first on NealSchaffer.com

I recently got asked this question about how to connect with Barack Obama on LinkedIn, and because I had a little trouble doing so myself, I thought I would let anyone know who wants to get connected with him on LinkedIn how I did so.  Whether you agree with Barack Obama’s policies or not, at […]

HOW TO: Connect with Barack Obama on LinkedIn appeared first on NealSchaffer.com

Have you had the experience recently where you were asked to enter your email address in order to send a LinkedIn invite to someone? You might have received too many LinkedIn IDKs. So, what is an IDK exactly? What is a LinkedIn IDK? When you invite someone to connect with you on LinkedIn or receive […]

What is a LinkedIn IDK? And Why Should I Care? appeared first on NealSchaffer.com