Digital marketing delivers measurable ROI that traditional marketing methods struggle to match. SEO campaigns alone can achieve returns of up to 1,031% in specific industries. But comparing the effectiveness of digital and traditional marketing requires a systematic approach focused on specific, measurable metrics. This analysis breaks down six key performance indicators that provide a clear […]

Digital vs Traditional Marketing: 6 Key Metrics to Compare ROI in 2025 appeared first on NealSchaffer.com

The e-commerce world offers countless opportunities for businesses of all sizes. Two giants stand tall in this space: Amazon and Shopify. Each platform serves business owners in fundamentally different ways. Their distinct approaches to online selling can either accelerate your growth or limit your potential, depending on your specific needs. As someone who has guided […]

Amazon vs Shopify: Which E-Commerce Platform is Right for Your Business? appeared first on NealSchaffer.com

Create the Content Brief and Outline

How to Write a Blog Post: A Comprehensive Step-by-Step Guide for Beginners appeared first on NealSchaffer.com

If you’re still sending emails without video in 2025, you’re missing a key opportunity to differentiate, connect, and convert email clients. As a Fractional CMO working with brands that want measurable results, I’ve seen firsthand how powerful video can be in email campaigns. The challenge isn’t whether to use video; it’s how to do it […]

How to Use Video Email Marketing to Skyrocket Engagement and Conversions appeared first on NealSchaffer.com

The digital marketing funnel visualizes your customer’s journey. It maps their path from first discovering your brand to making a purchase. Every business needs this strategic framework to succeed online. As a Fractional CMO, this is the framework for which I help guide my clients. I also feature the digital marketing funnel and offshoots of […]

The Digital Marketing Funnel: A Step-by-Step Guide to Converting Leads Into Customers appeared first on NealSchaffer.com

Instagram Stories offer one of the most powerful yet underutilized opportunities for brands, entrepreneurs, and content creators to connect with their audience in real-time. The platform may have once existed primarily as a means of sharing your personal life, but the business community has taken it by storm and integrated it into the standard suite […]

29 Creative Instagram Story Ideas to Drive Engagement in 2025 appeared first on NealSchaffer.com

Starting an e-commerce website in 2025 is easier than ever—but how to build an ecommerce website that’s aligned with your brand, speaks directly to your ideal customers, and drives consistent growth? That takes strategy. As someone who’s helped businesses launch and scale from the inside as a Fractional CMO, I’ve seen the difference between launching […]

How to Build an Ecommerce Website in 2025 (Step-by-Step from a Fractional CMO) appeared first on NealSchaffer.com

As a Fractional CMO, I’ve worked with brands that obsess over their email marketing strategy—yet neglect the one category of email with the highest open rates, best deliverability, and most trust-building potential: transactional emails. You know the ones. Order confirmations, password resets, shipping updates, and subscription renewals. The kind of emails your customers expect—and often […]

The Strategic Power of Transactional Emails (And How to Use Them Right) appeared first on NealSchaffer.com

Pinterest stands at an interesting crossroads in the digital world. It looks like a social platform, with profiles, following, and sharing. But it works more like a search engine in many ways. This unique position creates both confusion and opportunity for marketers trying to categorize and leverage it effectively. This also helps to explain why […]

Is Pinterest Social Media? Understanding Its Role in Digital Marketing appeared first on NealSchaffer.com

Having worked with a leading provider of legal services as a Fractional CMO, I know firsthand that having a strong online presence can be essential to help law firms attract new clients. Plenty of lawyers I have known spend a lot of money on Google Ads to generate leads. Search engine optimization (SEO), on the […]

SEO for Lawyers: Ultimate Guide to Ranking Your Law Firm in 2025 appeared first on NealSchaffer.com